SaaS Marketing Show

The 10 Best SaaS Podcasts to Listen to in 2020

If you want to scale your SaaS in the upcoming decade, it’s time to turn to the pros.

In this article, we’re going to show you our 10 favorite SaaS podcasts, from informal chats between professionals to hardcore growth-hacking.

We’ve always found that when we’re trying to learn something new podcasts are a great place to look.

When someone is talking on a podcast they usually share what they’re experimenting with and what’s working right now.

You don’t need to wait months for a blog post to be written about a tactic or tip that is no longer new and fresh…

After hours of scanning online and listening to as many SaaS podcasts as possible, we’ve put together a list of the best for you.

Let’s take a look!


  1. Build Your Saas
  2. SaaS Breakthrough
  3. The Indie Hackers Podcast
  4. The StartUp Chat
  5. The Official SaaStr Podcast
  6. The SaaS Revolution Show
  7. The SaaS Podcast
  8. SaaS Growth Stacking
  9. The Top by Nathan Latka
  10. Scale or Die

1 Build Your Saas

In Build Your SaaS Jon and Justin cover pretty much everything you can think of when it comes to building a SaaS business and that’s because they’re actually doing it themselves with

Some of the topics include:

  • Predictions and goal setting
  • Advice on important topics like marketing, sales, salaries, burnout
  • Some good old-fashioned shop talk

Why Do We Love Build Your SaaS?

The main reason we love this podcast is because the hosts are actually building their own SaaS and lifting the curtain to show us exactly what’s going on behind the scenes in every episode.

Top 3 Episodes

  1. We took funding (from our customers)
  2. Marketing tactics for your SaaS: how to get the word out
  3. What happens tomorrow?

Listen to Build Your SaaS

Check out the Build Your SaaS podcast on their own platform right here.

2 SaaS Breakthrough

In this podcast, the team at Demio interview some of the most successful marketers at leading SaaS companies to uncover their marketing secrets and share it with the world.

If you’re a fan of case studies and tried and true marketing knowledge, you’re going to love SaaS Breakthrough.

Why Do We Love SaaS Breakthrough?

There’s nothing like getting advice from people who are actually deep in the trenches, experimenting on a daily basis to grow their MRR and build their SaaS businesses.

You can learn from their mistakes and draw inspiration from their success stories.

Top 3 Episodes

  1. Cori Pearce of Churn Zero
  2. Adam Ruhland of Hubstaff
  3. Rob Patterson of Aweber

Listen to SaaS Breakthrough

You can listen to SaaS Breakthrough on Apple Podcasts, SoundCloud, Stitcher, and Spotify or check out the blog with timestamps and show notes.

3 The Indie Hackers Podcast

As you would expect, the Indie Hackers Podcast focuses on raw conversations with the founders and growth hackers behind some of the most profitable online businesses.

From scaling to bootstrapping, they cover everything SaaS founders need to know.

Why Do We Love The Indie Hackers Podcast?

There’s no substitute for experience, and the people that Indie Hackers interview have plenty.

One thing we personally really enjoy about this series is how in-depth the interviews are with the average episode being 60-90 minutes long.

With over 140 episodes to choose from at the time of writing this post, we’re certain you’ll find something helpful for your SaaS business.

Top 3 Episodes

  1. #134 – Code vs. No-Code with Ben Tossell of Makerpad and Sahil Lavingia of Gumroad
  2. #108 – Keeping It Simple to Build a Multimillion-Dollar Business with Sam Parr of The Hustle
  3. #084 – Creating Better Products Through Marketing with Tim Soulo of Ahrefs

Listen to The Indie Hackers Podcast

You can listen to the podcast on Apple Podcasts, Google Podcasts, Spotify, and Breaker.

4 The StartUp Chat

Straight from the trenches, The StartUp Chat hosts bring you priceless advice on boosting your numbers (and staying sane while you do it) from a two heavyweights in the SaaS world, Steli Efti of Close and Hiten Shah who has started multiple SaaS companies including Crazy Egg, Kissmetrics and FYI.

Why Do We Love The Startup Chat?

Firstly, we love the short format. All episodes are around 20 minutes long which is perfect for the commute into the office.

As founders, we’re all prone to overworking ourselves. However, The StartUp Chat hosts discuss more than just marketing tactics. They also help founders with their mindset.

This podcast releases two episodes each week so there is always something for you to listen to!

Top 3 Episodes

  1. How to Handle Private Life Challenges While Running a Startup (Forgiving Yourself)
  2. Your Startup Isn’t Your Baby
  3. Startup WTFs: Not Dedicating Enough Time to Your Most Important Customers & Team Members

Listen to The StartUp Chat

Listen to the podcast on their website and Apple Podcasts.

5 The Official SaaStr Podcast

Staying true to their mission of connecting the B2B community, SaaStr’s Podcast is a well of incredible insight and advice from prominent operators and investors.

Why Do We Love the SaaStr Podcast?

The SaaStr Podcast truly covers everything from customer success to fundraising, making it one of the best resources for founders who want to achieve more and learn from other key figures within the SaaS world.

Top 3 Episodes

  1. David Skok, General Partner @ Matrix Partners
  2. Tien Tzuo, Founder & CEO @ Zuora Shares the $100m Question All SaaS Founders Must Ask
  3. Godfather of Sales John Barrow on How To React When a Lead Goes Dark

Listen to the SaaStr Podcast

You can listen to the podcast on Apple Podcasts, SoundCloud, Google Podcasts and Spotify.

6 The SaaS Revolution Show

This podcast is powered by the team at SaaStock, Europe’s largest B2B SaaS conference.

If it’s revolutionary, The SaaS Revolution Show will cover it. This podcast brings you insights and tactics from the greatest SaaS minds in Europe and across the world.

Why Do We Love The SaaS Revolution Show?

The hosts aren’t afraid of posing tough questions such as: “Why do we quit our jobs?” and they often interview people behind some of the most profitable SaaS companies in Europe and the world.

The frequency of new episodes isn’t quite as high on this one but we do find that the quality of founders and companies interviewed more than makes up for that.

Top 3 Episodes

  1. Lessons from scaling Europe’s fastest-growing SaaS company with Avi Meir, CEO of Travelperk
  2. How to walk the tightrope between tactics and strategy
  3. How to conquer and win the Asian market with Hande Cilinger

Listen to The SaaS Revolution Show

You can listen to the podcast on Apple Podcasts, Simplecast, Spotify., and Stitcher.

7 The SaaS Podcast

Interviewed industry leaders offer advice on everything from bootstrapping to social selling. The SaaS Podcast gives you everything you need to kickstart your SaaS company to success.

Why Do We Love The SaaS Podcast?

Hosted by Microsoft’s former director of product management, Omer Khan, The SaaS Podcast finds a great balance of being educational but also entertaining.

You can guarantee that you’ll leave each episode with something actionable to help you either launch or grow your SaaS business.

Top 3 Episodes

  1. How to Use LinkedIn Social Selling to Grow Your SaaS Business – with Brynne Tillman
  2. SaaS Startup Lessons Learned as a Serial Entrepreneur – with Rob Käll
  3. How to Differentiate Your SaaS in a Crowded Market – with John Stojka

Listen to The SaaS Podcast

You can listen to the podcast on their website, Apple Podcasts, Spotify, Google Play, and Stitcher.

8 SaaS Growth Stacking

In a sea of SaaS podcasts that feature interviews, SaaS Growth Stacking, hosted by Canadian angel investor Dan Martell is a breath of fresh air.

Why Do We Love SaaS Growth Stacking?

We love that SaaS Growth Stacking covers the most essential topics from a new angle in just 10 minutes!

If you’re looking for a quick educational boost and you don’t have 60 minutes free to listen to a long interview then this is the show for you.

Dan does a great job at packing some very useful content into such a short episode.

Top 3 Episodes

  1. How To Qualify Your Target Prospects Using The 4 P’s Model
  2. Tried-and-Tested Script For Preselling Your B2B SaaS Product
  3. How To Hire a Salesperson That Can Hit Quota Fast

Listen to SaaS Growth Stacking

You can listen to the podcast on Apple Podcasts, Spotify and Stitcher.

9 The Top by Nathan Latka

Every morning, Nathan Latka joins investors, entrepreneurs, and SaaS founders to find out what made them so successful.

Why Do We Love The Top?

Entrepreneurs and founders like you are busy people, and The Top rarely lasts longer than 15 minutes. You’ll get all the insight you need ASAP!

We also love how direct Nathan is with his questioning, he definitely doesn’t mess around.

If you want quick insights into some of the fastest growing SaaS companies around, this one is for you.

Top 3 Episodes

  1. The Unique Way He Plans to Go from $312 Million to $1 Billion
  2. How He’s Managing 15% Monthly Churn, $250k in MRR
  3. Why This Event Management CEO Believes 25% Of Her $2.5m In Revenue Should Be Professional Services

Listen to The Top

You can listen to Nathan Latka’s podcast on Apple Podcasts, Stitcher, and Google Play.

10 Scale or Die

Finally, Scale or Die is, without a doubt, one of the best SaaS podcasts of 2019 and we’re sure this is going to continue into 2020.

Whenever the team at Proof launches something, you have to take it seriously and this podcast is no different.

Why Do We Love Scale or Die?

We love the production quality on this one – if you have time, make sure to check out the video version of this show on Youtube.

Production quality aside, Dave Rogenmoser interviews some of the best growth experts behind startups like Zapier, Drift, Front and Wistia.

Why not tune in and jot their tactics down?

Top 3 Episodes

  1. Kieran Flanagan, VP of Marketing @ Hubspot, on SaaS, Scaleups, and Startups
  2. How to dominate a crowded market with brand, customer obsession, and UX — Sujan Patel, CEO of Mailshake
  3. Founder Fridays: Inside Y Combinator — how we got in, what it’s really like, and is it worth it?

Listen to Scale or Die

You can tune in on Apple Podcasts, Spotify, Stitcher, and watch their shows on YouTube.

WOW – 2019 was definitely a great year for podcasting and we can’t wait to see what 2020 brings.

Let us know your thoughts, did we miss any podcasts that should make this list?

Celia Yarwood
Co-Founder @ Hey Digital. Design ninja, crystal lover and stationery nerd.

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