B2B SAAS VIDEO ADS AGENCY

B2B SaaS video that stops the scroll and starts the pipeline.

From script to storyboard to final cut. We produce visually striking social ads, UGC, and full-length demo videos built to drive qualified signups, not just views.

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See our work

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Managing $2.3M+ in monthly ad spend for B2B SaaS companies.

“The quantifiable ROI from working with Hey Digital for us was really an enormous decrease in Cost Per Lead in regards to getting trials. I think it was 4x the amount it was before we hired Hey Digital. That saves a large amount of money and accelerates growth.”

Claire Peña

VP of Marketing, Stream

Paid social

Paid search

Landing Pages

What we did

4X

reduction in CPL

Read full results

4X

reduction in CPL

Read full results

What we did

Most B2B SaaS video doesn't fail because of production quality.

It fails because nobody watches it.

You've invested in video before, and maybe it looked fine. But something about it didn't connect, and the metrics proved it.

Your videos look great. Nobody clicks.

No hook, no clear value prop, nothing to stop a prospect mid-scroll. Beautiful footage, zero pipeline impact.

"We spent $40K on a brand video. It looks great in a pitch deck. It's done nothing for pipeline."

Head of Marketing

Your videos look great. Nobody clicks.

No hook, no clear value prop, nothing to stop a prospect mid-scroll. Beautiful footage, zero pipeline impact.

"We spent $40K on a brand video. It looks great in a pitch deck. It's done nothing for pipeline."

Head of Marketing

Your product demos put prospects to sleep.

Long intros, bullet points read aloud, zero momentum. Your product is impressive. The video makes it look like everything else.

"Our product is incredible. Our demo video makes it look boring."

VP Marketing

Your product demos put prospects to sleep.

Long intros, bullet points read aloud, zero momentum. Your product is impressive. The video makes it look like everything else.

"Our product is incredible. Our demo video makes it look boring."

VP Marketing

Your best footage is stuck in a folder.

Zoom interviews, product captures, event clips. No structure, no polish, no one turning it into something useful.

"We have hours of testimonial footage sitting in a Google Drive folder. It's been there for months."

CMO

Your best footage is stuck in a folder.

Zoom interviews, product captures, event clips. No structure, no polish, no one turning it into something useful.

"We have hours of testimonial footage sitting in a Google Drive folder. It's been there for months."

CMO

You're still running static while competitors do video.

Video outperforms on every platform, but producing it takes creative expertise most in-house teams don't have.

"We know video ads outperform static. We just can't produce them fast enough."

Marketing Manager

You're still running static while competitors do video.

Video outperforms on every platform, but producing it takes creative expertise most in-house teams don't have.

"We know video ads outperform static. We just can't produce them fast enough."

Marketing Manager

You don’t know how to start with video.

Demos, explainers, UGC, pre-rolls. The problem isn't picking a format. It's finding a team that gets SaaS.

"We need video. We have no idea what type, what format, or where to run it."

Founder

You don’t know how to start with video.

Demos, explainers, UGC, pre-rolls. The problem isn't picking a format. It's finding a team that gets SaaS.

"We need video. We have no idea what type, what format, or where to run it."

Founder

Whatever your situation, we've seen it before and know how to fix it.

Book a call

Whatever your situation, we've seen it before and know how to fix it.

Book a call

Your videos look great. Nobody clicks.
No hook, no clear value prop, nothing to stop a prospect mid-scroll. Beautiful footage, zero pipeline impact.
"We spent $40K on a brand video. It looks great in a pitch deck. It's done nothing for pipeline."
Head of Marketing
Your product demos put prospects to sleep.
Long intros, bullet points read aloud, zero momentum. Your product is impressive. The video makes it look like everything else.
"Our product is incredible. Our demo video makes it look boring."
VP Marketing
Your best footage is stuck in a folder.
Zoom interviews, product captures, event clips. No structure, no polish, no one turning it into something useful.
"We have hours of testimonial footage sitting in a Google Drive folder. It's been there for months."
CMO
You're still running static while competitors do video.
Video outperforms on every platform, but producing it takes creative expertise most in-house teams don't have.
"We know video ads outperform static. We just can't produce them fast enough."
Marketing Manager
You don’t know how to start with video.
Demos, explainers, UGC, pre-rolls. The problem isn't picking a format. It's finding a team that gets SaaS.
"We need video. We have no idea what type, what format, or where to run it."
Founder
Whatever your situation, we've seen it before and know how to fix it.
Book a call

WHAT WE BUILD

Everything from product demos to paid ads, made in-house for B2B SaaS.

We're not a generalist production company. Everything we produce is built for SaaS buyers, buying cycles, and conversion goals.

product demo

Feature Launch

Short & Micro

Event booth

UGC-Style

Testimonial

Product Demo Videos

Full product walkthroughs show your software in action, highlighting key workflows and making complex platforms feel intuitive. We script every scene around buyer pain points to hold attention from the first second to the CTA. These aren't just screen recordings: they're conversion assets.

Best for

Website hero sections, sales enablement, paid ad creative, and landing pages where prospects need to see the product before booking a demo.

product demo

Feature Launch

Short & Micro

Event booth

UGC-Style

Testimonial

Product Demo Videos

Best for

Website hero sections, sales enablement, paid ad creative, and landing pages where prospects need to see the product before booking a demo.

product demo

Feature Launch

Short & Micro

Event booth

UGC-Style

Testimonial

Product Demo Videos

Best for

Website hero sections, sales enablement, paid ad creative, and landing pages where prospects need to see the product before booking a demo.

OUR WORK

Video built for SaaS buyers, not boardrooms.

Product demos, feature launches, UGC ads, testimonial edits, and animated explainers.  

Here's a sample of recent work for B2B SaaS companies.

See all of our work

OUR PROCESS

The Hey Digital Method:   
how we produce video for B2B SaaS.

Every video starts with strategy and ends with a polished asset built to perform.

PHASE 1

Discovery & Strategy

PHASE 2

Scripting & Storyboarding

PHASE 3

Production & Animation

PHASE 4

Revisions & Polish

PHASE 5

Launch & Performance Testing

We map the product and ICP to the buying journey to identify where video has the biggest impact.

The output is a strategy brief covering format, audience, messaging, and success criteria.

Includes:

Product and ICP deep-dive

Buyer journey mapping and video gap analysis

Channel and format recommendations: social, website, YouTube, events, sales enablement

Competitive video landscape review

Video strategy brief with defined goals and success criteria

PHASE 1

Discovery & Strategy

PHASE 2

Scripting & Storyboarding

PHASE 3

Production & Animation

PHASE 4

Revisions & Polish

PHASE 5

Launch & Performance Testing

PHASE 1

Discovery & Strategy

PHASE 2

Scripting & Storyboarding

PHASE 3

Production & Animation

PHASE 4

Revisions & Polish

PHASE 5

Launch & Performance Testing

We map the product and ICP to the buying journey to identify where video has the biggest impact.

The output is a strategy brief covering format, audience, messaging, and success criteria.

Includes:

Product and ICP deep-dive

Buyer journey mapping and video gap analysis

Channel and format recommendations: social, website, YouTube, events, sales enablement

Competitive video landscape review

Video strategy brief with defined goals and success criteria

Why B2B SaaS companies choose us for video.

Why B2B SaaS companies
choose us for video.

200+ B2B SaaS accounts. We know SaaS products and SaaS buyers.

While a generalist production company learns the industry on your budget, we already know it. Our team has produced video for over 200 B2B SaaS companies across MarTech, FinTech, data infrastructure, productivity tools, and developer platforms. Every script, storyboard, and animation is grounded in real experience with SaaS products, buying committees, and conversion funnels.

An in-house creative team, not a network of freelancers.

Our entire team is in-house and full-time, producing SaaS video every day. Senior copywriters with hundreds of SaaS scripts behind them, motion designers who animate product UIs daily, and designers who know what stops the scroll on LinkedIn, YouTube, and Meta. No outsourcing. No freelancer roulette.

Strategy-first, not shoot-first.

Every video starts with a clear brief that defines who’s watching, where they are in the funnel, and what action they should take. And, with scripts and storyboards coming first, the creative is perfectly placed to earn attention and drive a specific business outcome.

Multi-format from day one.

From the start, every video is built for the platform it's going to live on: 16:9 for YouTube, 1:1 for LinkedIn, 9:16 for stories and reels, 4:5 for Meta. No awkward cropping after the fact, no separate resizing projects. Each platform gets something that actually feels like it belongs there.

Video + paid media as one system.

Because we handle both the creative and the media buying across LinkedIn, Meta, YouTube, and Google, the same team that made the ad is the one running it. That means faster iteration, tighter feedback loops, and creative that's continuously optimized against real performance data

Book a call

What marketing leaders say about
working with Hey Digital.

“Hey Digital’s biggest impact was lowering our CPA without sacrificing lead quality. We scaled sign-ups by 119% and decreased our CPA by 54%. We also scaled MQLs by 316% and PQLs by 480% within the same period.”

Arnaud Fournier

Senior Growth Marketing Manager

“Hey Digital’s biggest impact was lowering our CPA without sacrificing lead quality. We scaled sign-ups by 119% and decreased our CPA by 54%. We also scaled MQLs by 316% and PQLs by 480% within the same period.”

Arnaud Fournier

Senior Growth Marketing Manager

“Hey Digital’s biggest impact was lowering our CPA without sacrificing lead quality. We scaled sign-ups by 119% and decreased our CPA by 54%. We also scaled MQLs by 316% and PQLs by 480% within the same period.”

Arnaud Fournier

Senior Growth Marketing Manager

FIT CHECK

Is Hey Digital the right fit for you?

We're a strong fit if you're:

A B2B SaaS company focused on conversion and want video built to perform, not just to look good

Looking for specific formats such as product demos, feature videos, UGC ads, or testimonial edits from a team that knows SaaS

Sitting on raw footage like customer interviews, product recordings, or event clips that need professional editing and packaging (although this isn’t required)

Running paid campaigns and need video creative across LinkedIn, Meta, YouTube, or Google

Burned by a generalist production company whose output felt disconnected from your product and audience

Probably not a fit if you're:

After live-action commercial production that needs actors, sets, and a film crew. If so, we're not the right call (we specialise in animation, screen capture, and UGC)

Looking for a one-off brand video with no connection to a growth strategy

Pre-PMF with a product that’s still changing significantly

Looking for a full-service agency to also provide SEO, content, and email under one roof. We're video and paid media specialists, not a full marketing department

FAQs.

Answers to the most frequently asked questions when looking for a video ad agency.

What types of video do you produce for B2B SaaS?

How much does B2B SaaS video production cost?

How long does it take to produce a video?

Do you handle scripting and storyboarding, or do we need to provide a brief?

Can you edit raw footage we already have?

Do you also run the video as paid ads, or is it production only?

What makes SaaS video different from other video production?

How do you measure video performance?

How do I get started?

Ready to turn video into a channel that actually drives pipeline?

Book a call and we'll talk through your product, your goals, and where video can have the biggest impact. No pressure: just a conversation to see how we can help.

Book a call

Ready to turn video into a channel that actually drives pipeline?

Book a call

Book a call and we'll talk through your product, your goals, and where video can have the biggest impact. No pressure: just a conversation to see how we can help.

Ready to turn video into a channel that actually drives pipeline?

Book a call and we'll talk through your product, your goals, and where video can have the biggest impact. No pressure: just a conversation to see how we can help.