The 15 Best SaaS PPC Agencies to Help You Grow in 2026

Paid advertising remains one of the fastest ways for B2B SaaS companies to generate pipeline, test new markets, and accelerate growth. But SaaS PPC is difficult to get right.

Long sales cycles, high CPCs, complex buying committees, and tight CAC targets mean that generic PPC management rarely works. What SaaS brands need are agencies that understand demand capture, revenue attribution, and how paid media fits into a broader go-to-market motion.

This guide breaks down the best SaaS PPC agencies to consider in 2026. Each agency on this list has experience running PPC and paid media programs for B2B SaaS companies, with a focus on qualified leads, pipeline, and revenue, rather than vanity metrics.

Summary of the Best SaaS PPC Agencies

15 Best SaaS PPC Agencies

1. Hey Digital

Hey Digital is a B2B SaaS performance marketing agency focused on running paid advertising that drives pipeline and revenue, not surface-level metrics.

The agency works exclusively with SaaS companies and has supported more than 200 teams across LinkedIn Ads, Google Ads, Meta, and multi-channel demand generation programs.

How Hey Digital is different

• Exclusive focus on B2B SaaS
• 200+ B2B clients—deep experience of what works and doesn’t
• Prioritizes pipeline, revenue, and real business outcomes
• Strong experience with long sales cycles and complex ICPs
• In-house creative team with proven systems for testing and experimentation

Services

• SaaS PPC management
• Google Ads and paid search
• LinkedIn Ads and paid social
• Demand generation strategy
• Performance creative and CRO support

Clients

Hey Digital works with Series A to Series C+ B2B SaaS companies across MarTech, FinTech, data, and productivity software. Notable clients include Instantly, PostHog, Toggl, Hotjar, Todoist, UserTesting, and more. 

Notable for

Building paid media programs that align closely with sales, attribution, and commercial outcomes.

2. Powered by Search

Powered by Search is a B2B-focused digital marketing agency with a strong reputation in SaaS PPC and conversion optimization. The team works closely with marketing leaders to design paid search and paid social programs that align traffic acquisition with on-site conversion, pipeline contribution, and revenue performance.

Services:

• SaaS PPC management
• Paid search (Google Ads)
• LinkedIn Ads and paid social
• Landing page optimization
• Conversion rate optimization

Clients: Mid-market and enterprise B2B SaaS companies across a range of verticals.

Notable for: Strong integration between PPC strategy and post-click conversion performance.

3. Directive

Directive is a well-established B2B SaaS agency specializing in demand capture and revenue-focused paid media. Their approach emphasizes close alignment between PPC, CRM data, and sales outcomes, making them a common choice for SaaS companies looking to tie ad spend more directly to pipeline and revenue.

Services:

• B2B SaaS PPC management
• Google Ads and LinkedIn Ads
• Demand capture strategy
• Revenue attribution and reporting

Clients: Mid-market and enterprise SaaS companies, particularly sales-led teams.

Notable for: Revenue-centric PPC programs with strong sales and CRM alignment.

4. KlientBoost

KlientBoost is a performance marketing agency known for combining PPC execution with creative testing and CRO. While the agency works across multiple industries, it has built a sizeable SaaS practice focused on improving conversion rates, lead quality, and acquisition efficiency across paid search and paid social.

Services:

• SaaS PPC management
• Google Ads
• Paid social advertising
• Landing page testing and CRO

Clients: Venture-backed and growth-stage SaaS companies

Notable for: Conversion-led PPC execution and creative experimentation

5. Disruptive

Disruptive is a paid media agency with experience supporting SaaS and subscription-based businesses. The team focuses on structured PPC management and ongoing optimization, helping SaaS companies scale paid acquisition while maintaining control over cost efficiency and performance consistency.

Services:

• SaaS PPC management
• Google Ads
• Paid social advertising
• Analytics and performance tracking

Clients: Growth-stage SaaS and subscription businesses

Notable for: Process-driven PPC management and optimization frameworks

6. Bay Leaf Digital

Bay Leaf Digital is a B2B SaaS growth agency working primarily with early-stage and scaling companies. Their PPC programs are typically delivered as part of a broader demand generation strategy, supporting teams that need both execution and strategic guidance as they build predictable acquisition channels.

Services

• SaaS PPC management
• Paid search and paid social
• Demand generation strategy
• Content and growth support

Clients: Early-stage and scaling B2B SaaS companies

Notable for: Hands-on support for lean SaaS marketing teams

7. HawkSEM

HawkSEM is a performance marketing agency offering PPC, paid social, and analytics services. The agency supports SaaS companies running multi-channel paid media programs, with a focus on measurable performance improvements and structured reporting across search and social platforms.

Services:

• SaaS PPC management
• Paid search
• Paid social advertising
• Analytics and attribution

Clients: Mid-market and enterprise SaaS companies.

Notable for: Coordinated, multi-channel paid media execution.

8. WebFX

WebFX is a large digital marketing agency providing PPC, SEO, and broader digital services. For SaaS companies, WebFX typically supports established marketing teams that require scale, channel coverage, and execution capacity rather than deep specialization in SaaS demand generation.

Services:

• SaaS PPC management
• Google Ads
• Paid media strategy
• Reporting and analytics

Clients: Mid-market and enterprise organizations across multiple industries

Notable for: Breadth of services and ability to support large marketing programs

9. Single Grain

Single Grain is a growth marketing agency focused on experimentation-led performance marketing. The team works with SaaS companies to test and optimize paid channels quickly, combining PPC, CRO, and growth strategy to identify scalable acquisition opportunities.

Services

• SaaS PPC management
• Paid media strategy
• Growth experimentation
• Conversion optimization

Clients: B2B and B2C SaaS companies.

Notable for: Rapid testing and experimentation-driven growth programs

10. Ironpaper

Ironpaper is a B2B demand generation agency with deep experience supporting complex, high-consideration buying journeys. Their paid media work often integrates PPC with account-based marketing and content strategy, making them well-suited to SaaS companies selling into enterprise or multi-stakeholder accounts.

Services: 

• SaaS PPC management
• Demand generation strategy
• Account-based marketing
• Paid media execution

Clients: B2B SaaS and professional services companies

Notable for: Supporting long sales cycles and enterprise buying motions

11. SevenAtoms

SevenAtoms is a digital marketing agency specializing in PPC and conversion optimization for B2B and SaaS companies. The agency places a strong emphasis on lead quality and efficiency, helping teams reduce wasted spend and improve the commercial impact of paid media programs.

Services:

• SaaS PPC management
• Google Ads
• LinkedIn Ads
• Landing page optimization

Clients: B2B SaaS companies across multiple sectors

Notable for: Lead generation efficiency and CPL optimization

12. SimpleTiger

SimpleTiger is a SaaS-focused marketing agency that works closely with founders and small marketing teams. Their PPC services are often paired with SEO and growth strategy, helping early-stage SaaS companies establish paid acquisition foundations while balancing speed, efficiency, and internal resources.

Services:

• SaaS PPC management
• Paid search
• Growth strategy
• SEO and content support

Clients: Founder-led and early-stage SaaS companies

Notable for: Founder-friendly approach and SaaS-specific focus

13. GrowthHit

GrowthHit is a growth marketing agency with a strong emphasis on testing and iteration. The team helps SaaS companies validate channels, messaging, and audiences through PPC and paid social experiments, supporting teams that prioritize learning velocity and early-stage scale.

Services: 

• SaaS PPC management
• Paid media testing
• Growth experimentation
• Funnel optimization

Clients: Early-stage and growth-stage SaaS companies

Notable for: Fast experimentation and channel validation

14. FirstPrinciples Growth

FirstPrinciples Growth is a B2B growth consultancy applying analytical rigor to paid media and growth strategy. Their work often focuses on performance modeling and experimentation, supporting SaaS teams that want deeper insight into what drives results across PPC and broader growth initiatives.

Services:

• SaaS PPC management
• Growth strategy
• Analytics and modeling
• Paid media optimization

Clients: Data-driven B2B SaaS companies

Notable for: Analytical depth and performance modeling

15. Go Fish Digital

Go Fish is a performance marketing agency offering PPC, SEO, and advanced analytics services. For SaaS companies, the agency is often engaged where technical complexity, tracking accuracy, and attribution are priorities within paid media programs.

Services:

• SaaS PPC management
• Google Ads
• Paid media strategy
• Advanced analytics

Clients: Mid-market and enterprise SaaS companies

Notable for: Technical expertise and analytics-led PPC programs

How to Choose the Right SaaS PPC Agency

Choosing a SaaS PPC agency goes beyond channel experience. The right partner should align with how your business actually grows.

Here are four important factors to consider.

1. SaaS-specific experience

Look for agencies that understand SaaS buying cycles, sales-led motions, and high-intent demand capture.

2. Pipeline and revenue measurement

Strong SaaS PPC agencies measure success using pipeline, opportunities, conversions and revenue, not just clicks or leads.

3. Full-funnel management

Effective SaaS PPC agencies manage campaigns across the entire funnel, from capturing high-intent demand to supporting consideration and conversion over time. This includes aligning keywords, ads, and landing pages to different buying stages rather than treating PPC as a single conversion touchpoint.

4. Channel depth, not channel sprawl

An agency does not need to run every platform. Depth in Google Ads and LinkedIn Ads is often more valuable than shallow coverage everywhere.

5. PPC optimization and testing process

Sustainable performance and predictable revenue growth come from structured testing across keywords, audiences, creative, and landing pages.

Work With Hey Digital for Scalable PPC Campaigns

SaaS PPC continues to evolve, but the fundamentals remain the same. High-performing programs are built around demand capture, strong messaging, disciplined testing, and tight alignment with revenue.

If you are looking for a B2B SaaS PPC agency that prioritizes pipeline and commercial outcomes, Hey Digital works exclusively with SaaS companies to design and run paid media programs built for growth.

Ready for a more performance-led approach to PPC campaigns in 2026? Contact us today to schedule a call.