1 Oura – Keep Your Ecommerce Facebook Ad Simple and Focused on Benefits
You don’t have to over-explain your product to entice customers.
Oura, the company behind the ring that helps you track your sleep and activity patterns, knows that well:
What does your product do? Explain your product in a single sentence. Keep it as short and concise as possible.
Highlight the benefits. Best Ecommerce Facebook ads don’t beat around the bush. They explain why the products are beneficial to customers. For example, Oura says that “Great days start with great sleep.” And isn’t that the gospel truth everyone can relate to?
2 John’s Crazy Socks – Improve Your Brand Reputation
Ecommerce Facebook ads are a great way to show your customers that you’re running more than a business.
John’s Crazy Socks emphasize their founder’s story, which makes their sock brand so notable:
Got a mission? If your brand has an extraordinary mission, put it at the forefront of your ad campaign.
Improve your brand reputation. Show your customers that giving back is a part of your brand’s mission. Consumers want brands with values, and inviting them to join your journey is a great way to turn them into your customers.
3 DAVIDsTEA – Promote Useful Content
Ecommerce ads are perfect for promoting valuable content that will attract your new customers.
DAVIDsTEA create and advertise useful content, promoting their brand and products all the while:
Create and promote valuable content. Your potential customers are using Facebook to read interesting information about things they care about. If you promote useful content, you’ll educate your customers about the topic and the values of your product at the same time. It’s an entire marketing funnel within a single ad!
4 Daniel Wellington – Improve Conversion with Chatbots
Merge mediums. Consumers are expecting brands to create omnichannel experiences. And what better way of doing it than by advertising your chatbots experience to help customers find the perfect product?
Influence purchase decisions. When you’re advertising your chatbots, give them a purpose that’ll heighten customer experience. In DW’s case, they’re using their chatbots to help their customers select their products. You could use the chatbots to help your customers choose software plans, and so much more.
5 Harry’s – Present Your Product Innovatively
Product presentation is half of advertising success.
Best Ecommerce ads, like the one from Harry’s, know how to make the best of both marketing and creativity.
Make your ad fun. People will be more likely to click on the ad they see on a highly visual medium if it features (you guessed it) enticing visuals.
Be creative. Combine craft and illustrations to present your products in an entirely new light. If the presentation also resonates with your target audience (e.g., conquering the mountain, a very manly impulse for a company catering to men), you’ll have struck gold!
6 HUM Nutrition – Preview Your Product
People love seeing what’s really in their products, especially if they come packed in bottles. There’s nothing like a tangible preview of what you’ll get.
HUM Nutrition know it well, which is why they show what’s inside their vitamin bottles:
Show, don’t tell. If your customers can’t immediately see what they’re getting, you should show them.
Make your product previews fun. HUM Nutrition’s ad is colorful and enticing, and it fits the feed perfectly. Potential customers know what they’ll be getting, and if it looks enticing, they’ll be more likely to hit that CTA button!
7 Best Self Co – Offer Your Customers a Deal
There’s nothing customers love more than a discount. The folks at Best Self Co, a stationery company, leverage discounts to drive sales:
Make use of seasonality. Pay attention to how Best Self Co use Black Friday. Shoppers have been getting ready for a while. They’re on the lookout for best deals. It’s your time to offer it.
Discounts always work. If you want to give your company a quick sales boost, go for a discount or a premium offer. You’ll attract a lot more customers and perhaps even increase the value of your existing customers.
8 Eczema Honey Co – Delivering Engaging Social Proof
Carousel formats are a great way of addressing different audience segments, and highlighting unique benefits, they can relate with.
Video ads emphasize personality and drive an emotional connection.
9 Boosted Boards – Nothing’s Better than Reviews
Boosted Boards, a company producing electric longboards, know that their customers are looking for the best board in the market.
And what could be more convincing than a review from a reputable website?
Integrate social proof addressing your customers’ questions. Understand the questions your customers have and then convince them with relevant and reputable social proof.
10 What Do You Meme? – Humor Convinces Customers
If you can make them laugh, you can make them buy anything. What Do You Meme?, a party game company, knows they’re talking to a fun-loving audience.
And nothing works better than memes.
Frame your product in a new angle.What Do You Meme? frame their latest game in the way it’s meant to be used, by combining frisky texts and mortifying responses.
Embrace your style. Don’t be afraid to be funny if your customers are fun-loving people. Even if you’re selling 3D printers, there are still plenty of ways to engage your customers with jokes.
Show your customers having fun/enjoying your product. Did you notice that the ad is a screenshot of a tweet? Social proof: stealth mode.
11 Sitting Pretty – Showcase Your Product in Action
There’s nothing like showcasing the transformation brought about by your product. Sitting Pretty, a hair extension company, know it well.
In their ad, they show the changes taking place after a customer used their product:
Use before & after visuals. You can use them even if your product isn’t in the health and beauty niche. For example, if you sell home décor products, you could show a generic living room before, and a comfortable living room after the owner purchased your products.
Address your customers’ pressing concerns. All customers struggle with problems that your products can solve. Show them that they can rely on your product.
12 Jack Black Men’s Skincare – Product Demonstrations Are Still en Vogue
There’s nothing like a good old product demonstration, showcasing your product in action.