Deskpro offers a comprehensive help desk solution that offers cloud, self-hosted, or private cloud deployments. They empower businesses to simplify and improve communications throughout an entire organization, including external customer success, IT help desk, HR help desk, and more.
Deskpro faced two challenges when they approached Hey Digital for assistance:
To address these challenges, Hey Digital implemented a comprehensive strategy:
Switched the HubSpot MQL and HubSpot Opportunity goals to primary optimization goals on the Google Ads account to improve campaign alignment with business objectives.
Expanded previously used keyword targeting to include more high-intent industry terms beyond just helpdesk and ticketing.
Increased the number of Responsive Search Ads per ad group to enable the algorithm to rotate and optimize toward the best-performing ad copy variations.
Introduced both exact and phrase match types to refine the ad groups and identify new high-performing keywords via the search terms report.
Comparison between October 2024–January 2025 and February–May 2025.
By aligning business objectives with paid media efforts, optimizing ad copy, expanding keyword targeting and broadening keyword reach, Hey Digital effectively addressed Deskpro’s challenges, leading to remarkable growth in conversions and overall campaign performance.
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