Proton is an AI-powered CRM purpose-built for distributors. It gives sales reps real-time product recommendations, surfacing the right leads and helping teams move faster, grow revenue, and drive deeper customer relationships — without the bloat of traditional CRMs.
Proton faced multiple roadblocks in scaling its paid marketing efforts effectively:
To address these challenges, Hey Digital implemented a full-funnel strategy:
We split campaigns into Brand, Competitor, Medium Intent, and High Intent segments. This allowed us to narrow targeting to only high-converting terms and ICP-relevant queries.
We used a focused keyword list tightly aligned with the product’s ICP and went aggressive on bids to capture demand in a low-volume market.
We rebuilt the LinkedIn Ads structure from scratch, including:
We launched unique ad creatives paired with strong, direct copy and striking visuals. These weren’t generic B2B templates. The messaging and visuals spoke to real problems, real workflows, and real wins for Proton’s ICP.
We implemented Factors.ai to improve visibility into ad performance, syncing it with Salesforce to measure pipeline-influenced leads more accurately.
We launched wide-reach awareness campaigns to make sure prospects were familiar with Proton before SDRs reached out. The goal: prospects saying, “Oh yes, I’ve heard of you.”
By combining precision-targeted Google Ads, ABM-focused LinkedIn campaigns, engaging creatives, and a multi-touch attribution strategy, Hey Digital helped Proton turn a previously unscalable channel into a predictable revenue engine.
Get high-quality signups and demos that convert into customers and opportunities—all with paid marketing.
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