Swarmia is a performance enablement platform designed for modern software teams. It empowers engineering leaders and teams with insights, workflows, and rituals that drive alignment and continuous improvement, without micromanagement.
Swarmia faced multiple roadblocks in scaling its paid marketing efforts effectively:
To address these challenges, Hey Digital implemented a full-funnel strategy:
We incorporated both Trial and Demo conversions into the campaign goals, enabling tighter alignment with MQL targets in HubSpot. This allowed for more accurate optimization and reporting across the funnel.
We restructured the Google Ads account to focus on four distinct intent tiers: Brand, Competitor, Medium Intent, and High Intent. These were further segmented by region to increase message relevancy and performance across global markets.
We rebuilt the LinkedIn Ads structure from scratch, introducing campaigns for native prospecting, ABM-focused prospecting, and website retargeting. This allowed us to guide potential customers at every touchpoint of their journey.
We split audiences to separately target different tiers of decision-makers. This gave us the ability to personalize ad copy and creatives, improving relevance and click-through rates across the board.
We implemented Factors.ai to gain deeper insight into LinkedIn attribution, providing much-needed clarity on which ads were driving real pipeline movement.
We introduced new ad creatives. These included a mix of static visuals and motion-based assets that highlighted product value, resulting in stronger engagement and improved CTRs across both platforms.
By combining a high-intent, region-aware Google Ads structure with full-funnel LinkedIn campaigns, compelling creatives, and enhanced attribution, Hey Digital helped Swarmia unlock scalable growth and reconnect its paid efforts to real pipeline outcomes.
Get high-quality signups and demos that convert into customers and opportunities—all with paid marketing.
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