About DripJobs
DripJobs is an all-in-one business management platform tailored for home service contractors. From lead nurturing to automation, communication and proposal building tools, DripJobs helps contractors streamline their operations, win more jobs, and grow efficiently without the chaos.
The challenge
DripJobs faced multiple roadblocks in scaling its paid marketing efforts effectively:
Hard to track results
DripJobs didn’t have proper conversion tracking in place, so they couldn’t tell what was working or where leads were coming from.
Creating ads was time-consuming
They were handling creative production themselves, which took a lot of time and limited how often new ads could be launched.
Lack of clarity on performance
Without accurate reporting or conversion data, they couldn’t tell which campaigns were working, leading to wasted budget and slow iteration.
Our approach
To address these challenges, Hey Digital implemented a full-funnel strategy:
Conversion tracking implementation
We set up pixel and events tracking specifically for trial signups. This gave us full-funnel visibility and allowed us to optimize every campaign toward conversions.
Full-funnel campaign structure
We built a complete Meta Ads funnel:
Prospecting campaigns with detailed targeting based on job titles, employers, and interests relevant to home contractors
Lookalike audiences based on past trial users
Retargeting campaigns focused on trial conversion
Compelling creative angles
We launched and rotated fresh creatives weekly to avoid fatigue. Top-performing angles included:
Product overviews
Specific feature spotlights
Testimonials and proof-driven storytelling
Landing page optimization
We created new custom landing pages aligned with campaign goals, improving user flow and increasing on-page conversions.
Dynamic creative testing
We deployed dynamic creative ad sets using proven winners across copy and visuals. This gave Meta’s algorithm more room to optimize performance and deliver better ROI.
Want results like these for your B2B SaaS?
Get high-quality signups and demos that convert into customers and opportunities—all with paid marketing.
Results
The implemented strategies led to significant improvements:
From May 2024 to April 2025, we drove nearly 5x the number of trial signups while keeping costs efficient.
With smarter targeting, dynamic creatives, and conversion-optimized landing pages, the cost per trial dropped significantly.
Better segmentation and creative refreshes led to more engaged users booking demos as well.
By pairing full-funnel Meta campaign architecture with smart targeting, compelling creative strategy, and custom landing experiences, Hey Digital helped DripJobs achieve scalable trial growth while reducing acquisition costs.
RESULTS
