How we helped DripJobs increase trials by 483% and cut trial CPA by 60% on Meta Ads

+483%

more trials

-60%

drop in trial CPA

+75%

more demos

About DripJobs

DripJobs is an all-in-one business management platform tailored for home service contractors. From lead nurturing to automation, communication and proposal building tools, DripJobs helps contractors streamline their operations, win more jobs, and grow efficiently without the chaos.

The challenge

DripJobs faced multiple roadblocks in scaling its paid marketing efforts effectively:

Hard to track results

DripJobs didn’t have proper conversion tracking in place, so they couldn’t tell what was working or where leads were coming from.

Creating ads was time-consuming

They were handling creative production themselves, which took a lot of time and limited how often new ads could be launched.

Lack of clarity on performance

Without accurate reporting or conversion data, they couldn’t tell which campaigns were working, leading to wasted budget and slow iteration.

Our approach

To address these challenges, Hey Digital implemented a full-funnel strategy:

Conversion Tracking Implementation

We set up pixel and events tracking specifically for trial signups. This gave us full-funnel visibility and allowed us to optimize every campaign toward conversions.

Full-Funnel Campaign Structure

We built a complete Meta Ads funnel:

Prospecting campaigns with detailed targeting based on job titles, employers, and interests relevant to home contractors
Lookalike audiences based on past trial users
Retargeting campaigns focused on trial conversion

Compelling Creative Angles

We launched and rotated fresh creatives weekly to avoid fatigue. Top-performing angles included:

Product overviews
Specific feature spotlights
Testimonials and proof-driven storytelling

Landing Page Optimization

We created new custom landing pages aligned with campaign goals, improving user flow and increasing on-page conversions.

Dynamic Creative Testing

We deployed dynamic creative ad sets using proven winners across copy and visuals. This gave Facebook’s algorithm more room to optimize performance and deliver better ROI.

Results

The implemented strategies led to significant improvements:

483.6% Increase in Trials

From May 2024 to April 2025, we drove nearly 5x the number of trial signups while keeping costs efficient.

60.8% Decrease in Trial CPA

With smarter targeting, dynamic creatives, and conversion-optimized landing pages, the cost per trial dropped significantly.

75.2% Increase in Demos

Better segmentation and creative refreshes led to more engaged users booking demos as well.

By pairing full-funnel Meta campaign architecture with smart targeting, compelling creative strategy, and custom landing experiences, Hey Digital helped DripJobs achieve scalable trial growth while reducing acquisition costs.

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