Hey Digital Review: Services, Results, and What Clients Say

If you're researching Hey Digital before reaching out, this page is for you. We work exclusively with B2B SaaS companies on performance marketing: paid search, paid social, and the creative to make both work.

Below is a straightforward breakdown of what we do, who we're built for, and what clients have said after working with us.

Quick Agency Snapshot

Hey Digital is a B2B SaaS performance marketing agency founded in 2018. Over eight years, we've worked with 200+ high-growth SaaS companies (including PostHog, Toggl, Hotjar, Instantly, and Adjust) helping them turn paid acquisition into a reliable pipeline engine. We hold a 4.6 star rating on Clutch.

Our work covers paid search, paid social, in-house creative production, landing page design, and revenue attribution. Every engagement is built around B2B SaaS buying dynamics: long sales cycles, multi-stakeholder decisions, and campaigns that need to connect to pipeline and revenue, not just clicks and signups.

Every client we work with is a B2B SaaS company. No e-commerce, no lead gen, no consumer brands. That focus runs through everything: how we build strategy, how we produce creative, and how we report on results.

• HQ: Remote-first, with team members across Europe and North America
• Founded: 2018
• Team size: 45+ full-time
• Core focus: B2B SaaS paid media across LinkedIn, Google, Meta, and Reddit
• Typical engagement: Retainer
• Notable clients: Instantly, PostHog, Toggl, Hotjar, Todoist, UserTesting, Adjust

How We'll Break This Down

• What we offer
• Who we're built for
• Case study highlights
• What clients say
• Why brands work with us
• Engagement and pricing
• Is Hey Digital right for you?

What We Offer

Our work covers paid media strategy, creative production, and revenue attribution. Every service is built around B2B SaaS buying journeys: long cycles, multiple stakeholders, and campaigns that need to connect to pipeline, not just clicks.

Paid Search (Google & Bing Ads)

We run Google Search, Display, YouTube, and Performance Max for B2B SaaS companies. B2B search strategy requires precision: branded vs. non-branded splits, competitor keyword management, and high-intent capture without burning budget on unqualified traffic. We also run Bing Ads for clients where incremental search volume is worth capturing at lower CPCs.

Paid Social (LinkedIn, Meta, Reddit)

LinkedIn is the primary channel for most of our clients. It reaches decision-makers at the right companies with the right job titles. We run Meta for clients with a PLG motion or SMB audience, and Reddit for technical products where the ICP is active in specific communities.

In-House Creative

Strategy, copy, design, and iteration under one roof. Static ads, motion graphics, video, and landing pages are all produced by our in-house team and optimized based on performance data. We don't brief out to a design agency.

Pipeline and Revenue Attribution

We use Fibbler and Factors to connect ad data to CRM pipeline and revenue. Reporting shows deal progression and revenue contribution, not just platform-level metrics.

ABM and Account Targeting

We build campaigns using company lists, CRM data, and account intelligence. Targeting is structured around specific ICPs and account tiers, not broad demographic audiences.

Who We're Built For

We work best with B2B SaaS companies that believe in paid but don't yet have it working reliably.

Best fit:

• B2B SaaS companies at Series A, B, or bootstrapped with clear PMF
• Lean marketing team of 1–10 people
• No dedicated senior performance marketer internally, or one who recently left
• Head of Marketing or VP Marketing accountable for pipeline and revenue to the CEO or CFO
• $10K–$100K/month in ad spend, looking for one partner to own strategy, creative, and execution

Budget note: We're not the right fit for companies testing paid with under $10K/month. Our model is built for teams serious about making paid a primary growth channel.

Case Study Highlights

We've done this for 200+ B2B SaaS companies. The two below are a small sample of what that work looks like when it's measured against pipeline and revenue, not platform metrics.

Toggl: 52% Less Spend, 159% More Deal Value

The situation:

Toggl's previous agency ran Google Search with loose targeting, stale creative, and almost no experimentation.

Results were flat. Their CRO was questioning whether paid was worth investing in at all.

Problems:

• Google Search only—no LinkedIn, Reddit, or YouTube tested
• Loose audience segmentation producing low-quality pipeline
• No creative experimentation, no new formats tested
• Reporting disconnected from deals—no visibility on pipeline quality

What we did:

• Rebuilt targeting from the ground up: tighter ICP segmentation, refreshed messaging, new audience layers
• Expanded into LinkedIn, Reddit, and YouTube
• Introduced structured creative experimentation with documented hypotheses
• Connected reporting to CRM so Toggl's team could defend the investment to their CRO

Results (Jan–Aug 2025 vs. Jan–Aug 2024):

• Ad spend reduced 52%: $279,863 down to $133,881
• LTV:Ad Spend ratio improved from 6.63 to 9.17
• Cost per closed won deal dropped 52%: $93,287 down to $44,627
• Closed won deal value increased 159%: $34,555 up to $89,740
• CPO down 41%, CPS down 17%
• 100% close rate on qualified leads entering pipeline in 2025

"I was able to send the year-over-year data to our CRO, and his response was clear: paid is obviously a channel that works for us. When it's done right, it works." ~ Elizabeth Thorn, Head of Marketing, Toggl

Toggl has since brought paid management in-house. Not because results weren't there, but because the foundation we built made it possible to justify the investment internally.

As Elizabeth put it: "I don't think we would have been able to argue to our CRO that bringing paid in-house was even possible if we didn't have the foundation Hey Digital set up."

Rosie: Signups with Card on File from 30% to 50%+ in 3 Months

The situation: 

Rosie is an AI phone answering agent for small businesses, built on a self-serve PLG model.

Early Meta results looked strong but they were built on good creative, not strategy. No audience segmentation, no ICP targeting, no structure. Once existing demand was saturated, CPL spiked. Google was barely touched, tracking had gaps, and all creative sat at the top of the funnel with nothing to convert warm leads downstream.

Problems:

• Early Meta results masking poor targeting, volume through creative, not strategy
• 95% Meta, 5% Google: search opportunity almost entirely untouched
• Tracking gaps: conversion events not set up correctly
• All creative at the top of funnel, nothing for mid or lower-funnel conversion
• Optimization toward raw signup volume, not the metric that mattered: card-on-file rate

What we did:

• Kept existing campaigns running through the handover, no disruption, no rebuild from scratch
• Audited and fixed tracking before touching any live campaigns
• Expanded into Google Search: competitive keywords, landing pages matched to each ad and channel
• Built a static ad strategy for retargeting and lower-funnel conversion
• Reoriented all campaign optimization around card-on-file signups, not raw signup volume

Results (first 3 months vs. prior 3 months, same ad spend):

• Card-on-file signup rate: 30% up to 50%+
• Signup-to-trial rate: +67%
• Cost per trial: -40%

“I don't care about signups, I care about signups with a card on file." ~ Jordan Gal, Co-Founder & CEO, Rosie

What Clients Say

We have verified reviews on Clutch and DesignRush. A few themes that come up consistently:

Proactive communication. Clients regularly mention being kept informed without having to chase.Slack is the primary working channel on most accounts. Issues get flagged before they become problems.

Organized processes. The structure gets called out across reviews: clear onboarding, weekly reports, mid-month strategy decks, recaps after every call.

"Even from the pitch stage, our CRO said it was the best agency deck he'd ever seen. If it's that organized before you even start working together, you trust it's going to be even better once you do." ~ Elizabeth Thorn, Head of Marketing, Toggl

Results that hold up internally. The consistent pattern isn't just that numbers improved. Clients say they were able to use the reporting to defend paid investment to their CFO, CRO, or board. That's a different bar than looking good on a dashboard.

Creative that moves. Clients who came from agencies running generic ad copy mention the difference. Creative is built in-house and iterated based on what the data shows, not refreshed once a quarter.

Why Brands Work With Us

• B2B SaaS only. We don't split focus across e-commerce, lead gen, or consumer brands. Every playbook, every creative format, and every measurement framework we've built is for SaaS buying journeys. That depth shows when campaigns need to account for multi-stakeholder deals and 3–12 month sales cycles.
• Senior ownership on every account. Each account is led by a senior B2B SaaS strategist as the dedicated point of contact. Not passed to a junior after the sales call. The person who evaluates us with you is the person running your campaigns.
• A track record built across 200+ accounts. We've worked with Toggl, Instantly, PostHog, Hotjar, Pitch, Writesonic, Lokalise, SocialBee, Wiza, and over 200 other B2B SaaS companies. Each one came in with a different channel mix, a different ICP, a different growth stage, and a different set of problems. Stale campaigns. Broken tracking. Wrong audiences. Agencies that didn't understand SaaS. We've seen every version of it and built a way through each one. That repetition is what makes the difference not a playbook applied to everyone, but pattern recognition earned across a wide range of real accounts.
• In-house creative production. Strategy, copy, design, motion, and landing pages are all built by our internal team. Creative gets iterated based on performance data, not briefed out to a third party with a two-week turnaround.
• We run paid for our own pipeline. We use LinkedIn Ads and Google Ads to generate our own clients. Same channels, same platform challenges, same experimentation. The team managing your campaigns has first-hand operational context that most agencies don't.
• Attribution connected to revenue. We use Fibbler and Factors to connect ad data to CRM pipeline. Reporting shows deals influenced and revenue contributed, not just CPL and click-through rates. That's the difference between reporting that looks good and reporting that survives a CFO review.

Engagement and Pricing

We work on a monthly retainer with no long-term contracts. Most engagements cover strategy, campaign management, and creative under a single monthly fee and you can cancel any time. 

Pricing varies by channels managed, ad spend volume, and creative requirements. Typical clients are spending $10K–$100K/month in ad spend.

The most direct way to understand fit and pricing is to book an introductory call. We'll give you an honest read on whether the engagement makes sense before either side commits.

Is Hey Digital Right for You?

Likely the right fit if:

• You're a B2B SaaS company at Series A, B, or bootstrapped with PMF
• You want paid to drive qualified pipeline, not just lead volume
• You don't have a dedicated senior performance marketer in-house
• You want one partner owning strategy, creative, and execution
• You need reporting that connects to CRM and can be defended in a board meeting
• You've used a generic agency before and the results didn't reflect your ICP or sales cycle

Probably not the right fit if:

• You're B2C or a non-SaaS business
• You're testing paid with under $10k/month in budget
• You want to stay hands-on in the day-to-day campaign settings
• You need SEO, content, or RevOps in scope
• You're primarily looking for the lowest-cost option

Final Take

Most agencies that work with B2B SaaS companies also work with everyone else. That split focus tends to show: in generic creative, in reporting that doesn't connect to pipeline, in strategists who don't know how a SaaS buying committee works.

We built Hey Digital to be the opposite of that. We're built for a specific type of company at a specific stage, and we're not right for everyone. But for the teams we do work well with, B2B SaaS from Series A to C with paid as a primary growth lever, the results compound.

Toggl cut spend by 52% and 2.6x'd their deal value. Rosie went from 30% to 50%+ of signups putting a card on file in three months. That's what focused, senior-led performance marketing looks like when it's working.

Schedule a call to see if we're the right fit.