B2B PAID SOCIAL AGENCY

The B2B paid social agency that turns impressions into pipeline.

We don't just run ads. We build full-funnel LinkedIn, Meta, and Reddit campaigns for B2B SaaS. Senior strategists handle everything from in-house creative to CRM-connected attribution, so you can stop guessing, and start scaling.

Managing $2.3M+ in monthly ad spend for B2B SaaS companies.
Managing $2.3M+ in monthly ad spend for B2B SaaS companies.
Managing $2.3M+ in monthly ad spend for B2B SaaS companies.

“Hey Digital helped us prove paid ROI to our CRO and leadership.”

Elizabeth Thorn
Elizabeth Thorn

Head of Marketing

Head of Marketing

Head of Marketing

Paid social

Paid social

Paid search

Paid search

Landing Pages

Landing Pages

What we did

52%

52%

reduction in ad spend

reduction in ad spend

159%

159%

increase in deal value

increase in deal value

52%

reduction in ad spend

159%

increase in deal value

Most B2B paid social doesn't fail because of budget.

It fails because it's built like a consumer channel.

You've invested in LinkedIn and Meta, and might even have engagement to show for it. But something still isn't connecting spend to revenue. The reasons?

You've invested in LinkedIn and Meta, and might even have engagement to show for it. But something still isn't connecting spend to revenue. The reasons?

Your ads are reaching the wrong people.

Without CRM-matched audiences and account lists, enterprise CPCs go to interns and job seekers. Pipeline stays empty.

"We're spending $20K a month on LinkedIn and the sales team says the leads are junk."

Head of Marketing

Your ads are reaching the wrong people.

Without CRM-matched audiences and account lists, enterprise CPCs go to interns and job seekers. Pipeline stays empty.

"We're spending $20K a month on LinkedIn and the sales team says the leads are junk."

Head of Marketing

Your audience is tuning you out.

Narrow ICP, same ads on repeat, engagement dropping. No structured creative testing means no iteration and no improvement.

"Our agency launched the campaigns and then just... stopped making new creative."

VP Marketing

Your audience is tuning you out.

Narrow ICP, same ads on repeat, engagement dropping. No structured creative testing means no iteration and no improvement.

"Our agency launched the campaigns and then just... stopped making new creative."

VP Marketing

You can't connect ad spend to pipeline.

Dashboards show clicks and form fills. Leadership asks about revenue. Last-click attribution gives you nothing to show.

"I can see we're spending on LinkedIn. I can't tell you what it's producing."

CMO

You can't connect ad spend to pipeline.

Dashboards show clicks and form fills. Leadership asks about revenue. Last-click attribution gives you nothing to show.

"I can see we're spending on LinkedIn. I can't tell you what it's producing."

CMO

There's spend but no strategy behind it.

Boosted posts, awareness campaigns, no funnel, no audience segmentation. No connection to how sales actually closes deals.

"We're on LinkedIn, Meta, and now someone wants to try Reddit. There's no plan."

Marketing Manager

There's spend but no strategy behind it.

Boosted posts, awareness campaigns, no funnel, no audience segmentation. No connection to how sales actually closes deals.

"We're on LinkedIn, Meta, and now someone wants to try Reddit. There's no plan."

Marketing Manager

You don't know where to start with paid social.

Platform selection, audience architecture, creative, attribution. It's a serious lift without someone who's done it for B2B.

"We know we should be running social ads. We don't have the expertise to do it right."

Founder

You don't know where to start with paid social.

Platform selection, audience architecture, creative, attribution. It's a serious lift without someone who's done it for B2B.

"We know we should be running social ads. We don't have the expertise to do it right."

Founder

Whatever your situation, we've seen it before and know how to fix it.

Whatever your situation, we've seen it before and know how to fix it.

  • Your ads are reaching the wrong people.

    Without CRM-matched audiences and account lists, enterprise CPCs go to interns and job seekers. Pipeline stays empty.

    "We're spending $20K a month on LinkedIn and the sales team says the leads are junk."

    Head of Marketing

  • Your audience is tuning you out.

    Narrow ICP, same ads on repeat, engagement dropping. No structured creative testing means no iteration and no improvement.

    "Our agency launched the campaigns and then just... stopped making new creative."

    VP Marketing

  • You can't connect ad spend to pipeline.

    Dashboards show clicks and form fills. Leadership asks about revenue. Last-click attribution gives you nothing to show.

    "I can see we're spending on LinkedIn. I can't tell you what it's producing."

    CMO

  • There's spend but no strategy behind it.

    Boosted posts, awareness campaigns, no funnel, no audience segmentation. No connection to how sales actually closes deals.

    "We're on LinkedIn, Meta, and now someone wants to try Reddit. There's no plan."

    Marketing Manager

  • You don't know where to start with paid social.

    Platform selection, audience architecture, creative, attribution. It's a serious lift without someone who's done it for B2B.

    "We know we should be running social ads. We don't have the expertise to do it right."

    Founder

  • Whatever your situation, we've seen it before and know how to fix it.

OUR APPROACH

The Hey Digital Method:
how we run paid social for B2B.

Most paid social agencies hand you a campaign structure and a monthly report. We run a five-phase system that ties every audience, ad, and landing page to pipeline and revenue.

PHASE 1

Audit & Foundation

PHASE 2

Strategy & Architecture

PHASE 3

Creative & Messaging

PHASE 4

Launch & Structured Testing

PHASE 5

Optimization & Revenue Reporting

We audit what’s actually happening in the accounts, not what the dashboards say: audience setup, creative performance, conversion tracking, attribution, and how social spend maps to CRM pipeline data.

The result is a prioritized report showing what’s wasting budget, what’s producing pipeline, and where the biggest opportunities are.

Includes:

Full paid social account audit (LinkedIn, Meta, and any active platforms)

Audience targeting and segmentation review

Creative performance and fatigue analysis

Conversion tracking and attribution gap assessment

Competitive social ad landscape review

52%

For Toggl, this audit revealed 52% of ad spend could be cut without losing deal volume. Budget was concentrated on campaigns driving clicks, not pipeline.

PHASE 1

Audit & Foundation

PHASE 2

Strategy & Architecture

PHASE 3

Creative & Messaging

PHASE 4

Launch & Structured Testing

PHASE 5

Optimization & Revenue Reporting

We audit what’s actually happening in the accounts, not what the dashboards say: audience setup, creative performance, conversion tracking, attribution, and how social spend maps to CRM pipeline data.

The result is a prioritized report showing what’s wasting budget, what’s producing pipeline, and where the biggest opportunities are.

Includes:

Full paid social account audit (LinkedIn, Meta, and any active platforms)

Audience targeting and segmentation review

Creative performance and fatigue analysis

Conversion tracking and attribution gap assessment

Competitive social ad landscape review

52%

For Toggl, this audit revealed 52% of ad spend could be cut without losing deal volume. Budget was concentrated on campaigns driving clicks, not pipeline.

PHASE 1

Audit & Foundation

PHASE 2

Strategy & Architecture

PHASE 3

Creative & Messaging

PHASE 4

Launch & Structured Testing

PHASE 5

Optimization & Revenue Reporting

IN-HOUSE CREATIVE

Ads built for B2B buyers, not award shows.

Our in-house team ships new creative every sprint across LinkedIn, Meta, Reddit, and YouTube. Static, motion, video, document ads. Here's a sample of recent work for B2B SaaS companies.

Every PPC channel that matters for B2B SaaS, managed as one system.

Channel selection is part of The Hey Digital Method. We recommend and manage the mix that matches your ICP, growth motion, and budget, so you're not spreading spend across channels that don't serve your buyer.

META

LINKEDIN

REDDIT

YouTube

Tiktok

channel mix

Meta Ads

(Facebook & Instagram)

Top-of-funnel awareness and mid-funnel retargeting with creative and audiences built for B2B buyers, not consumer playbooks applied to a SaaS audience.

Best for

SaaS that needs retargeting and reach alongside LinkedIn.

META

LINKEDIN

REDDIT

YouTube

Tiktok

channel mix

Meta Ads

(Facebook & Instagram)

Top-of-funnel awareness and mid-funnel retargeting with creative and audiences built for B2B buyers, not consumer playbooks applied to a SaaS audience.

Best for

SaaS that needs retargeting and reach alongside LinkedIn.

META

LINKEDIN

REDDIT

YouTube

Tiktok

channel mix

Meta Ads

(Facebook & Instagram)

Top-of-funnel awareness and mid-funnel retargeting with creative and audiences built for B2B buyers, not consumer playbooks applied to a SaaS audience.

Best for

SaaS that needs retargeting and reach alongside LinkedIn.

Ready to scale your SaaS growth with paid social?

Ready to scale your SaaS growth with paid social?

Book a call to join 200+ other B2B SaaS teams growing fast with Hey Digital.

Book a call to join 200+ other B2B SaaS teams growing fast with Hey Digital.

RESULTS

The proof is in the pipeline.

Click here for more

Reduced ad spend by 52% while maintaining deal volume.

LTV-to-paid-acquisition cost improved from 6.6 to 9.1.

Reduced ad spend by 52% while maintaining deal volume.

LTV-to-paid-acquisition cost improved from 6.6 to 9.1.

Reduced ad spend by 52% while maintaining deal volume.

LTV-to-paid-acquisition cost improved from 6.6 to 9.1.

Why leading companies choose Hey Digital.

We’re built exclusively for B2B SaaS with senior strategists, proven systems, and a sharp focus on revenue-impacting conversions.

200+ B2B SaaS accounts managed. That's all we do.

Everything we know comes from running paid social for SaaS companies across MarTech, FinTech, data infrastructure, productivity tools, developer platforms, and more. No ecommerce playbooks repurposed for B2B. No spreading thin across industries. Reaching buying committees over months-long cycles is the only problem we solve.

Senior strategists who own the account.

Each account is led by a senior B2B paid social strategist who becomes your main point of contact. They've managed LinkedIn, Meta, and Reddit for SaaS companies across growth stages and are supported by a full team across strategy, creative, and campaign execution.

In-house creative built for social.

Our writers and designers produce ad copy, static and motion ads, video, and landing pages designed for how B2B buyers use LinkedIn and Meta. We ship new creative every sprint to stay ahead of ad fatigue in narrow ICPs.

Our writers and designers produce ad copy, static and motion ads, video, and landing pages designed for how B2B buyers use LinkedIn and Meta. We ship new creative every sprint to stay ahead of ad fatigue in narrow ICPs.

We run paid social for our own pipeline.

We run LinkedIn and Meta for our own B2B SaaS growth, using the same strategic approach we bring to client accounts. So when platforms change, whether it’s an algorithm update or a new format, we feel it ourselves before it reaches clients.

We run LinkedIn and Meta for our own B2B SaaS growth, using the same strategic approach we bring to client accounts. So when platforms change, whether it’s an algorithm update or a new format, we feel it ourselves before it reaches clients.

Attribution that connects ads to revenue.

We bridge the gap between social ads and CRM revenue using Fibbler and Factors. By tracing how ad interactions influence long-cycle deals, we give you the CAC and attribution data needed to prove ROI to leadership and keep your campaigns funded.

We bridge the gap between social ads and CRM revenue using Fibbler and Factors. By tracing how ad interactions influence long-cycle deals, we give you the CAC and attribution data needed to prove ROI to leadership and keep your campaigns funded.

350% revenue growth with paid media.

“The collaboration with Hey Digital was fantastic. They were always available to answer my questions and provided regular updates on the progress of our campaigns and creatives. Their team was professional, knowledgeable, and easy to work with. They made the entire process seamless, which was a huge relief for me”.

Chaitanya

Head of Growth at Writesonic

350% revenue growth with paid media.

“The collaboration with Hey Digital was fantastic. They were always available to answer my questions and provided regular updates on the progress of our campaigns and creatives. Their team was professional, knowledgeable, and easy to work with. They made the entire process seamless, which was a huge relief for me”.

Chaitanya

Head of Growth at Writesonic

350% revenue growth with paid media.

“The collaboration with Hey Digital was fantastic. They were always available to answer my questions and provided regular updates on the progress of our campaigns and creatives. Their team was professional, knowledgeable, and easy to work with. They made the entire process seamless, which was a huge relief for me”.

Chaitanya

Head of Growth at Writesonic

FIT CHECK

If any of these is you, let's talk.

We’re a strong fit if:

You're a B2B SaaS company with product-market fit and a defined ICP

You're ready to invest properly in paid social, with both budget and strategic commitment

You care about pipeline quality and revenue, not impressions and form fills

You want a dedicated paid social team with in-house creative that operates as part of the marketing org

You've been let down by a generalist agency that ran SaaS campaigns like consumer social

Probably not a fit if:

You're pre-PMF or still defining the ICP

You want a one-month test with no strategic commitment

You expect paid social to create demand that doesn't exist yet (it amplifies PMF, it doesn't replace it)

You need a full-service agency covering SEO, content, and email (we're paid media specialists)

You only need organic social management (we run paid campaigns, not content calendars)

FAQs.

Answers to the most frequently asked questions when looking for a paid social agency.

What ad spend do you recommend for B2B paid social?
What ad spend do you recommend for B2B paid social?
Should we run LinkedIn Ads or Meta Ads first?
Should we run LinkedIn Ads or Meta Ads first?
How do you handle attribution for long B2B sales cycles?
How do you handle attribution for long B2B sales cycles?
How do you approach LinkedIn audience targeting?
How do you approach LinkedIn audience targeting?
How do you prevent creative fatigue?
How do you prevent creative fatigue?
What's the difference between a paid social agency and a social media marketing agency?
What's the difference between a paid social agency and a social media marketing agency?
How is paid social different from paid search?
How is paid social different from paid search?
What does reporting look like?
What does reporting look like?
How long before we see results?
How long before we see results?

Ready to turn paid social into a channel leadership trusts?

Book a call. We'll walk through the goals, the current setup, and how The Hey Digital Method turns paid social into pipeline.

Ready to turn paid social into a channel leadership trusts?

Book a call. We'll walk through the goals, the current setup, and how The Hey Digital Method turns paid social into pipeline.

Ready to turn paid social into a channel leadership trusts?

Book a call. We'll walk through the goals, the current setup, and how The Hey Digital Method turns paid social into pipeline.

ServiceS

ChannelS

RESULTS

Resources

COMPANY

© 2026 Hey Digital OÜ. All rights reserved.