B2B LINKEDIN ADS AGENCY

The B2B LinkedIn Ads agency that fills pipeline from the first impression.

LinkedIn Ads for B2B SaaS companies. Full-funnel campaigns — from awareness to closed deal — built for buying committees and long sales cycles. CRM-connected attribution that credits impressions, not just clicks. In-house creative. 200+ SaaS accounts managed by senior strategists.

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See our results

$430K+ in monthly LinkedIn Ads managed for B2B SaaS companies

“Hey Digital helped us prove paid ROI to our CRO and leadership.”

Elizabeth Thorn

Head of Marketing

Paid social

Paid search

Landing Pages

What we did

52%

reduction in ad spend

159%

increase in deal value

Read full results

52%

reduction in ad spend

159%

increase in deal value

Read full results

Most B2B LinkedIn Ads don't fail because of budget.

They fail because of how the funnel is built.

You've spent the money. You might even have leads to show for it. But something still isn't connecting LinkedIn spend to revenue.

You're selling to people who don't know you yet.

Cold audiences don't want a demo. Without mid-funnel campaigns warming them first, conversion campaigns just burn budget.

"We're spending $25K a month on LinkedIn and the sales team says most of these leads will never close."

Frustrated [role here]

You're selling to people who don't know you yet.

Cold audiences don't want a demo. Without mid-funnel campaigns warming them first, conversion campaigns just burn budget.

"We're spending $25K a month on LinkedIn and the sales team says most of these leads will never close."

Frustrated [role here]

Your leads look great on paper. Sales disagrees.

Lead gen forms optimize for volume, not intent. Hundreds of fills, a handful of SQLs.

"We have 400 LinkedIn leads this quarter and three SQLs."

Frustrated [role here]

Your leads look great on paper. Sales disagrees.

Lead gen forms optimize for volume, not intent. Hundreds of fills, a handful of SQLs.

"We have 400 LinkedIn leads this quarter and three SQLs."

Frustrated [role here]

Your audience is tuning you out.

Narrow B2B audiences hit ad fatigue fast. Same creative for months, engagement dropping, and no one refreshing it.

"Our agency launched the campaigns and then just... stopped making new creative."

Frustrated [role here]

Your audience is tuning you out.

Narrow B2B audiences hit ad fatigue fast. Same creative for months, engagement dropping, and no one refreshing it.

"Our agency launched the campaigns and then just... stopped making new creative."

Frustrated [role here]

You can't prove what LinkedIn's producing.

Last-click attribution makes LinkedIn invisible in a 6-12 month sales cycle. You see spend, leadership sees nothing.

"I can see we're spending on LinkedIn. I can't prove what it's producing."

Frustrated [role here]

You can't prove what LinkedIn's producing.

Last-click attribution makes LinkedIn invisible in a 6-12 month sales cycle. You see spend, leadership sees nothing.

"I can see we're spending on LinkedIn. I can't prove what it's producing."

Frustrated [role here]

You don't know where to start with LinkedIn Ads.

Multiple ad formats, audience types, and a full funnel to build. It's a serious lift without dedicated expertise.

"We know LinkedIn is where our buyers are. We don't have the expertise to run it right."

Frustrated [role here]

You don't know where to start with LinkedIn Ads.

Multiple ad formats, audience types, and a full funnel to build. It's a serious lift without dedicated expertise.

"We know LinkedIn is where our buyers are. We don't have the expertise to run it right."

Frustrated [role here]

Whatever your situation, we've seen it before and know how to fix it.

Book a call

Whatever your situation, we've seen it before and know how to fix it.

Book a call

You're selling to people who don't know you yet.
Cold audiences don't want a demo. Without mid-funnel campaigns warming them first, conversion campaigns just burn budget.
"We're spending $25K a month on LinkedIn and the sales team says most of these leads will never close."
Frustrated [role here]
Your leads look great on paper. Sales disagrees.
Lead gen forms optimize for volume, not intent. Hundreds of fills, a handful of SQLs.
"We have 400 LinkedIn leads this quarter and three SQLs."
Frustrated [role here]
Your audience is tuning you out.
Narrow B2B audiences hit ad fatigue fast. Same creative for months, engagement dropping, and no one refreshing it.
"Our agency launched the campaigns and then just... stopped making new creative."
Frustrated [role here]
You can't prove what LinkedIn's producing.
Last-click attribution makes LinkedIn invisible in a 6-12 month sales cycle. You see spend, leadership sees nothing.
"I can see we're spending on LinkedIn. I can't prove what it's producing."
Frustrated [role here]
You don't know where to start with LinkedIn Ads.
Multiple ad formats, audience types, and a full funnel to build. It's a serious lift without dedicated expertise.
"We know LinkedIn is where our buyers are. We don't have the expertise to run it right."
Frustrated [role here]
Whatever your situation, we've seen it before and know how to fix it.
Book a call

OUR APPROACH

The Hey Digital Method:
how we run LinkedIn Ads for B2B SaaS.

Most LinkedIn Ads agencies launch campaigns and send a monthly report. We run a five-phase system that builds a full-funnel LinkedIn program — awareness through to closed deal — with every impression and click connected to pipeline.

PHASE 1

Audit & Foundation

PHASE 2

Strategy & Architecture

PHASE 3

Creative & Messaging

PHASE 4

Launch & Structured Testing

PHASE 5

Optimization & Revenue Reporting

We audit the account against how B2B SaaS buying actually works, not what campaign manager says.

Audience quality, ad format mix, funnel gaps, creative fatigue, lead gen form performance, and how LinkedIn spend maps to CRM pipeline data.

Includes:

Full LinkedIn Ads account audit across all active campaign types

Audience targeting review (firmographics, account lists, matched audiences, seniority layering)

Lead gen form performance and lead quality analysis

Creative fatigue assessment across formats

Conversion tracking and attribution gap identification

Competitive LinkedIn ad landscape review

52%

of Toggl’s spend drove clicks, not pipeline. Our audit showed this could be cut without losing deal volume.

PHASE 1

Audit & Foundation

PHASE 2

Strategy & Architecture

PHASE 3

Creative & Messaging

PHASE 4

Launch & Structured Testing

PHASE 5

Optimization & Revenue Reporting

PHASE 1

Audit & Foundation

PHASE 2

Strategy & Architecture

PHASE 3

Creative & Messaging

PHASE 4

Launch & Structured Testing

PHASE 5

Optimization & Revenue Reporting

We audit the account against how B2B SaaS buying actually works, not what campaign manager says.

Audience quality, ad format mix, funnel gaps, creative fatigue, lead gen form performance, and how LinkedIn spend maps to CRM pipeline data.

Includes:

Full LinkedIn Ads account audit across all active campaign types

Audience targeting review (firmographics, account lists, matched audiences, seniority layering)

Lead gen form performance and lead quality analysis

Creative fatigue assessment across formats

Conversion tracking and attribution gap identification

Competitive LinkedIn ad landscape review

52%

of Toggl’s spend drove clicks, not pipeline. Our audit showed this could be cut without losing deal volume.

Every LinkedIn ad format that matters for B2B SaaS, managed as one system.

Format selection is part of The Hey Digital Method. We build the mix that matches the ICP, funnel stage, and budget.

Voyado
Sponsored
Sponsored Content (Single Image & Carousel)
The core LinkedIn ad format. Single image for direct-response, carousels for multi-frame storytelling and product walkthroughs. Creative variations at every funnel stage: awareness content for cold audiences, proof-driven ads for mid-funnel, conversion-focused creative for warm prospects.
Best for
Full-funnel campaigns targeting buying committees with in-feed creative.
Drata
Sponsored
Document Ads
Native PDF ads that let prospects swipe through content in the feed. Whitepapers, benchmark reports, comparison frameworks — consumed before the form appears. High engagement because the content itself qualifies the prospect.
Best for
Mid-funnel lead generation where the content does the qualifying.
Louis White
• 1st
Head of Growth at Acme
Book a demo
1mo
•
Thought Leader Ads
Sponsored posts from founders and executives that appear as organic content with paid distribution. Personal voices outperform brand pages on LinkedIn. We amplify high-performing organic posts or produce new content designed for this format.
Best for
Top-of-funnel awareness and trust-building where personal credibility matters more than brand recognition.
in
Sponsored
YB
Your B2B SaaS Company
Watch the demo
Book a call
Conversation Ads
Direct message ads with branching logic. Prospects self-select their path: book a demo, download a resource, visit a product page. We design flows that qualify interest before sending traffic to a form or landing page.
Best for
Mid-to-bottom-funnel engagement when prospects are exploring solutions.
Client
Sponsored
Video Ads
Product demos, customer stories, and feature walkthroughs served in-feed. Short-form (30-90 seconds), optimized for sound-off viewing with clear CTAs. LinkedIn's professional context means video reaches buyers in work mode.
Best for
SaaS companies with product demos or customer stories that translate to video.
Download Your Free Guide
Name*
Work email*
Lead Gen Forms
LinkedIn's native forms pre-populate with profile data, reducing friction. But the default setup optimizes for volume. We configure forms with qualifying fields, hidden tracking parameters, and CRM integration that routes leads to sales with context attached.
Best for
Mid-funnel lead capture at lower CPL than website conversions, when quality controls are in place.
Note on format mix
Most B2B SaaS LinkedIn programs start with sponsored content and thought leader ads for awareness, add document ads for mid-funnel, then layer in conversation ads for conversion. We start where awareness meets the ICP and build the funnel down.

Voyado
Sponsored
Sponsored Content (Single Image & Carousel)
The core LinkedIn ad format. Single image for direct-response, carousels for multi-frame storytelling and product walkthroughs. Creative variations at every funnel stage: awareness content for cold audiences, proof-driven ads for mid-funnel, conversion-focused creative for warm prospects.
Best for
Full-funnel campaigns targeting buying committees with in-feed creative.
Drata
Sponsored
Document Ads
Native PDF ads that let prospects swipe through content in the feed. Whitepapers, benchmark reports, comparison frameworks — consumed before the form appears. High engagement because the content itself qualifies the prospect.
Best for
Mid-funnel lead generation where the content does the qualifying.
Louis White
• 1st
Head of Growth at Acme
Book a demo
1mo
•
Thought Leader Ads
Sponsored posts from founders and executives that appear as organic content with paid distribution. Personal voices outperform brand pages on LinkedIn. We amplify high-performing organic posts or produce new content designed for this format.
Best for
Top-of-funnel awareness and trust-building where personal credibility matters more than brand recognition.
in
Sponsored
YB
Your B2B SaaS Company
Watch the demo
Book a call
Conversation Ads
Direct message ads with branching logic. Prospects self-select their path: book a demo, download a resource, visit a product page. We design flows that qualify interest before sending traffic to a form or landing page.
Best for
Mid-to-bottom-funnel engagement when prospects are exploring solutions.
Client
Sponsored
Video Ads
Product demos, customer stories, and feature walkthroughs served in-feed. Short-form (30-90 seconds), optimized for sound-off viewing with clear CTAs. LinkedIn's professional context means video reaches buyers in work mode.
Best for
SaaS companies with product demos or customer stories that translate to video.
Download Your Free Guide
Name*
Work email*
Lead Gen Forms
LinkedIn's native forms pre-populate with profile data, reducing friction. But the default setup optimizes for volume. We configure forms with qualifying fields, hidden tracking parameters, and CRM integration that routes leads to sales with context attached.
Best for
Mid-funnel lead capture at lower CPL than website conversions, when quality controls are in place.
Note on format mix
Most B2B SaaS LinkedIn programs start with sponsored content and thought leader ads for awareness, add document ads for mid-funnel, then layer in conversation ads for conversion. We start where awareness meets the ICP and build the funnel down.

Voyado
Sponsored
Sponsored Content (Single Image & Carousel)
The core LinkedIn ad format. Single image for direct-response, carousels for multi-frame storytelling and product walkthroughs. Creative variations at every funnel stage: awareness content for cold audiences, proof-driven ads for mid-funnel, conversion-focused creative for warm prospects.
Best for
Full-funnel campaigns targeting buying committees with in-feed creative.
Drata
Sponsored
Document Ads
Native PDF ads that let prospects swipe through content in the feed. Whitepapers, benchmark reports, comparison frameworks — consumed before the form appears. High engagement because the content itself qualifies the prospect.
Best for
Mid-funnel lead generation where the content does the qualifying.
Louis White
• 1st
Head of Growth at Acme
Book a demo
1mo
•
Thought Leader Ads
Sponsored posts from founders and executives that appear as organic content with paid distribution. Personal voices outperform brand pages on LinkedIn. We amplify high-performing organic posts or produce new content designed for this format.
Best for
Top-of-funnel awareness and trust-building where personal credibility matters more than brand recognition.
in
Sponsored
YB
Your B2B SaaS Company
Watch the demo
Book a call
Conversation Ads
Direct message ads with branching logic. Prospects self-select their path: book a demo, download a resource, visit a product page. We design flows that qualify interest before sending traffic to a form or landing page.
Best for
Mid-to-bottom-funnel engagement when prospects are exploring solutions.
Client
Sponsored
Video Ads
Product demos, customer stories, and feature walkthroughs served in-feed. Short-form (30-90 seconds), optimized for sound-off viewing with clear CTAs. LinkedIn's professional context means video reaches buyers in work mode.
Best for
SaaS companies with product demos or customer stories that translate to video.
Download Your Free Guide
Name*
Work email*
Lead Gen Forms
LinkedIn's native forms pre-populate with profile data, reducing friction. But the default setup optimizes for volume. We configure forms with qualifying fields, hidden tracking parameters, and CRM integration that routes leads to sales with context attached.
Best for
Mid-funnel lead capture at lower CPL than website conversions, when quality controls are in place.
Note on format mix
Most B2B SaaS LinkedIn programs start with sponsored content and thought leader ads for awareness, add document ads for mid-funnel, then layer in conversation ads for conversion. We start where awareness meets the ICP and build the funnel down.

Account List Targeting (ABM)

Upload target account lists from CRM, ABM tools, or sales intelligence platforms. Every campaign ties back to named accounts. Combined with job function and seniority filters, this reaches the 3-5 decision-makers on each buying committee — not the entire company.

Firmographic Targeting

Company size, industry, and growth rate filters narrow the audience to companies matching the ICP. Firmographics are the foundation layer, but not enough alone. We stack firmographic filters with job function, seniority, and account list data.

CRM-Matched Audiences

Contact and company lists from HubSpot or Salesforce synced to LinkedIn. Target open opportunities with deal-stage-specific messaging. Exclude closed-won customers from acquisition campaigns. Suppress disqualified leads.

Retargeting and Engagement Audiences

Website visitors (via LinkedIn Insight Tag), video viewers, lead gen form openers, and ad engagers segmented into retargeting pools. Each pool gets different creative based on where they are in the funnel.

Lookalike Expansion

Seed audiences from best-fit customers to find similar companies on LinkedIn. Added once core campaigns are performing and the retargeting flywheel is running.

Note on audience layering:

Agencies that waste LinkedIn budget rely on one targeting dimension — job title alone, or industry alone. We layer account list + job function + seniority + exclusions. That layering is what makes LinkedIn's high CPCs defensible.

Account List Targeting (ABM)

Firmographic Targeting

CRM-Matched Audiences

Retargeting and Engagement Audiences

Lookalike Expansion

Seed audiences from best-fit customers to find similar companies on LinkedIn. Added once core campaigns are performing and the retargeting flywheel is running.

Note on audience layering:

LinkedIn targeting built for B2B buying committees, not broad demographics.

LinkedIn's targeting precision is why it's the primary B2B paid social channel. But precision without strategy produces expensive impressions that never convert. We build layered audiences that reach the right people at the right accounts.

Account List Targeting (ABM)

Firmographic Targeting

CRM-Matched Audiences

Retargeting and Engagement Audiences

Lookalike Expansion

Seed audiences from best-fit customers to find similar companies on LinkedIn. Added once core campaigns are performing and the retargeting flywheel is running.

Note on audience layering:

IN-HOUSE CREATIVE

LinkedIn ads built for B2B buyers, not brand vanity.

LinkedIn ads built for B2B buyers,
not brand vanity.

Our in-house team ships new creative every sprint. Sponsored content, document ads, carousel creative, video, and thought leader ad content. Here's a sample of recent LinkedIn work for B2B SaaS companies.

See all of our work

Helply

Ready to scale your SaaS growth with LinkedIn ads?

Book a call to join 200+ other B2B SaaS teams scaling with Hey Digital.

Book a call

RESULTS

The proof is in the pipeline.

Explore all results

LinkedIn MQLs up 110%.

Total MQLs up 61%. Expanded from zero to four conversion types.

Read full results

LinkedIn MQLs up 110%.

Total MQLs up 61%. Expanded from zero to four conversion types.

Read full results

LinkedIn MQLs up 110%.

Total MQLs up 61%. Expanded from zero to four conversion types.

Read full results

Click here for more

Why B2B SaaS companies choose us for LinkedIn Ads.

200+ B2B SaaS accounts managed. That's all we do.

Every audience strategy, creative decision, and campaign optimization comes from real SaaS accounts across MarTech, FinTech, data infrastructure, productivity tools, and developer platforms. No e-commerce playbooks. No spreading across industries. B2B SaaS on LinkedIn — reaching buying committees over months-long cycles with CPCs that punish poor targeting — is the only problem we solve.

Senior strategists who own the account.

A senior B2B LinkedIn Ads strategist leads each account as the dedicated point of contact. They've built and scaled LinkedIn campaigns for SaaS companies from Series A through post-IPO. They stay on the account. Behind them: a full team across strategy, creative, and campaign execution.

In-house creative built for LinkedIn.

Our writers and designers produce ad copy, static ads, carousels, document ads, video, and landing pages for how B2B buyers use LinkedIn. New creative every sprint. When a narrow ICP sees ads weekly, continuous production is the only way to stay ahead of fatigue.

LinkedIn as part of a wider paid media strategy.

LinkedIn is where most B2B SaaS companies start with paid social. But it works harder alongside Google Ads for demand capture, Meta for retargeting, and Reddit for technical audiences. We run LinkedIn within a coordinated paid media system — not as a siloed channel. See our Paid Social Agency page or PPC Agency page for the full picture.

Attribution that credits impressions, not just clicks.

Fibbler and Factors connect LinkedIn Ads data to CRM pipeline, tracing a sponsored content impression to a closed deal six months later. Pipeline generated, opportunities influenced, revenue attributed, CAC at campaign and audience level. Impression-based attribution is what proves LinkedIn's value when leadership asks for proof.