B2B DEMAND GENERATION AGENCY

Full-funnel demand gen that drives pipeline, not just leads.

We set up and run a system most teams can’t, weaving paid media, content, and signal-based outbound into a powerful engine that delivers real results.

Book a call

Explore results

Managing $2.3M+ in monthly ad spend for B2B SaaS companies.

“Hey Digital helped us prove paid ROI to our CRO and leadership.”

Elizabeth Thorn

Head of Marketing

Paid social

Paid search

Landing Pages

What we did

52%

reduction in ad spend

159%

increase in deal value

Read full results

52%

reduction in ad spend

159%

increase in deal value

Read full results

Most B2B demand generation fails because it treats the funnel like a straight line.

You're running ads, publishing content, and maybe even doing outbound. But nothing seems to connect. Even though marketing generates activity, sales tell a different story.

You're generating demand and then abandoning it.

Ads run, impressions stack up, but nothing connects awareness to pipeline. Demand gets created with nowhere to go.

"We're spending $40K a month on ads and content. Sales never see the leads."

VP of Marketing

You're generating demand and then abandoning it.

Ads run, impressions stack up, but nothing connects awareness to pipeline. Demand gets created with nowhere to go.

"We're spending $40K a month on ads and content. Sales never see the leads."

VP of Marketing

Sales and marketing teams don't talk.

Outbound hits one audience, paid targets another. Prospects get mixed signals, or no signal at all.

"SDRs call people who've never seen our brand. Marketing targets accounts sales doesn't care about."

Head of Demand Gen

Sales and marketing teams don't talk.

Outbound hits one audience, paid targets another. Prospects get mixed signals, or no signal at all.

"SDRs call people who've never seen our brand. Marketing targets accounts sales doesn't care about."

Head of Demand Gen

You're capturing demand that doesn’t exist yet.

All budget sits on bottom-funnel tactics while nothing creates demand upstream. The next wave of pipeline has no source.

"We're maxing out on search. Where does the next wave of pipeline come from?"

CMO

You're capturing demand that doesn’t exist yet.

All budget sits on bottom-funnel tactics while nothing creates demand upstream. The next wave of pipeline has no source.

"We're maxing out on search. Where does the next wave of pipeline come from?"

CMO

The system that creates demand gets no credit.

Months of touchpoints turn into a demo that shows up as "organic." Your dashboards can't tell the real story.

"Leadership wants to know what's driving pipeline. Honestly, we don't know."

Marketing Ops Manager

The system that creates demand gets no credit.

Months of touchpoints turn into a demo that shows up as "organic." Your dashboards can't tell the real story.

"Leadership wants to know what's driving pipeline. Honestly, we don't know."

Marketing Ops Manager

You've got tactics. You don't have a system.

Google Ads here, LinkedIn there, SDRs emailing from a spreadsheet. No shared ICP, no signal routing, no strategy.

"We have five tools, three agencies, and zero visibility into what's actually working."

Performance Marketing

You've got tactics. You don't have a system.

Google Ads here, LinkedIn there, SDRs emailing from a spreadsheet. No shared ICP, no signal routing, no strategy.

"We have five tools, three agencies, and zero visibility into what's actually working."

Performance Marketing

Whatever your situation, we've seen it before and know how to fix it.

Book a call

Whatever your situation, we've seen it before and know how to fix it.

Book a call

You're generating demand and then abandoning it.
Ads run, impressions stack up, but nothing connects awareness to pipeline. Demand gets created with nowhere to go.
"We're spending $40K a month on ads and content. Sales never see the leads."
VP of Marketing
Sales and marketing teams don't talk.
Outbound hits one audience, paid targets another. Prospects get mixed signals, or no signal at all.
"SDRs call people who've never seen our brand. Marketing targets accounts sales doesn't care about."
Head of Demand Gen
You're capturing demand that doesn’t exist yet.
All budget sits on bottom-funnel tactics while nothing creates demand upstream. The next wave of pipeline has no source.
"We're maxing out on search. Where does the next wave of pipeline come from?"
CMO
The system that creates demand gets no credit.
Months of touchpoints turn into a demo that shows up as "organic." Your dashboards can't tell the real story.
"Leadership wants to know what's driving pipeline. Honestly, we don't know."
Marketing Ops Manager
You've got tactics. You don't have a system.
Google Ads here, LinkedIn there, SDRs emailing from a spreadsheet. No shared ICP, no signal routing, no strategy.
"We have five tools, three agencies, and zero visibility into what's actually working."
Performance Marketing
Whatever your situation, we've seen it before and know how to fix it.
Book a call

THE FRAMEWORK

Create, capture, convert.

Most demand generation agencies focus on one of the above layers. We build and run all three as a single system, so pipeline compounds instead of leaking between stages.

Making the 95% who aren't searching aware that a problem exists and that a solution is available.

We get your product in front of the right companies before they start looking, so when the need shows up, you come to mind. This isn't about chasing leads. It's about using paid social and content to create the kind of brand recognition that pays off when it's time to buy.

ICP mapping and ABM list creation

LinkedIn Employee Organic Content

LinkedIn thought leader ads

LinkedIn, Meta, and other social prospecting

Reaching and converting the 5% who are already looking.

We intercept high-intent buyers through search, comparison content, and retargeting. What matters is what happens next. Instead of letting prospects vanish into a form, our experts route those signals directly into automated, warm outbound sequences and further retargeting campaigns to nurture them right through to late stage pipeline and closed won.

High-intent paid search ads

Competitor & comparison paid search ads

LinkedIn, Meta, and other retargeting

Signal-based and warm outbound campaigns

Book a call

OUR APPROACH

The Hey Digital Method: How we build demand generation systems for B2B SaaS.

Most agencies run campaigns. We build the infrastructure that makes them scale, unifying GTM engineering, paid media, and signal-based outbound into a high-performance system that compounds with every lead.

PHASE 1

Audit & Foundation

PHASE 2

GTM Architecture & Strategy

PHASE 3

Creative & Messaging

PHASE 4

Launch & Structured Testing

PHASE 5

Optimization & Revenue Reporting

We audit your entire demand generation stack, from ad accounts and content performance to CRM pipeline data and sales handoffs, making sure your tools, attribution, and teams are perfectly aligned.

The output is a clear map of where demand leaks, where pipeline actually originates, and which channels produce pipeline versus noise.

Includes:

Full paid media audit (Google, LinkedIn, Meta, and active platforms)

Content and organic performance review

Outbound infrastructure assessment (tooling, sequences, deliverability)

CRM pipeline analysis and attribution gap identification

ICP and TAM validation against closed-won data

Competitive demand gen landscape review

52%

of Toggl’s spend drove clicks, not pipeline. Our audit showed this could be cut without losing deal volume.

PHASE 1

Audit & Foundation

PHASE 2

GTM Architecture & Strategy

PHASE 3

Creative & Messaging

PHASE 4

Launch & Testing

PHASE 5

Optimization & Revenue

We audit your entire demand generation stack, from ad accounts and content performance to CRM pipeline data and sales handoffs, making sure your tools, attribution, and teams are perfectly aligned.

The output is a clear map of where demand leaks, where pipeline actually originates, and which channels produce pipeline versus noise.

Includes:

Full paid media audit (Google, LinkedIn, Meta, and active platforms)

Content and organic performance review

Outbound infrastructure assessment (tooling, sequences, deliverability)

CRM pipeline analysis and attribution gap identification

ICP and TAM validation against closed-won data

Competitive demand gen landscape review

52%

of Toggl’s spend drove clicks, not pipeline. Our audit showed this could be cut without losing deal volume.

PHASE 1

Audit & Foundation

PHASE 2

GTM Architecture & Strategy

PHASE 3

Creative & Messaging

PHASE 4

Launch & Structured Testing

PHASE 5

Optimization & Revenue

Every demand generation channel, connected.

We manage the precise channel mix for your ICP and growth stage, eliminating scattered spend by turning disconnected tactics into a single, high-performing system.

Paid Media

GTM Engineering & Outbound

GOOGLE

Google Ads

Our team captures high-intent search traffic on product and category terms, using campaign architecture, negative keyword strategies, and bid management specifically built for B2B buying cycles.

Paid Media

GTM Engineering & Outbound

GOOGLE

Google Ads

Our team captures high-intent search traffic on product and category terms, using campaign architecture, negative keyword strategies, and bid management specifically built for B2B buying cycles.

Paid Media

GTM Engineering & Outbound

GOOGLE

Google Ads

Our team captures high-intent search traffic on product and category terms, using campaign architecture, negative keyword strategies, and bid management specifically built for B2B buying cycles.

How the system connects

Ads create awareness and generate engagement signals

Those signals trigger warm outbound automatically

Cold outbound runs in parallel on high-fit accounts that haven't engaged yet

All three share the same ICP, account lists, and messaging

Prospects experience one coordinated buying journey, not three disconnected programs

IN-HOUSE CREATIVE

Ads, landing pages, and outbound built for B2B buyers.

Our in-house team ships new creative every sprint, from ads and landing pages to email copy. We manage the full scope to ensure a unified brand experience across every channel.

See a sample of our recent B2B SaaS work below.

See all of our work

RESULTS

The proof is in the pipeline.

Explore all results

Click here for more

Reduced ad spend by 52% while maintaining deal volume.

LTV-to-paid-acquisition cost improved from 6.6 to 9.1.

Read full results

Reduced ad spend by 52% while maintaining deal volume.

LTV-to-paid-acquisition cost improved from 6.6 to 9.1.

Read full results

Reduced ad spend by 52% while maintaining deal volume.

LTV-to-paid-acquisition cost improved from 6.6 to 9.1.

Read full results

Why B2B SaaS companies choose us for demand generation.

200+ B2B SaaS accounts. That's the only market we know.

Every strategy, creative decision, and outbound play we run is informed by our work with B2B SaaS accounts across MarTech, FinTech, and developer platforms. We understand that demand generation in these spaces requires reaching complex buying committees over months-long cycles, which is an issue we’ve solved many times.

Senior strategists who own the full system.

Each account is anchored by a senior B2B strategist with expertise in connecting paid and outbound systems. They remain your primary lead, supported by a full-service team covering strategy, GTM engineering, creative, and campaign execution.

In-house creative across every channel.

Our in-house team produces everything from ad creative and landing pages to outbound copy and content assets. We ship new creative every sprint across LinkedIn, Google, and Meta, ensuring your messaging remains consistent across every touchpoint.

GTM engineering built in, not bolted on.

While most agencies stop at running ads, we build the engine that turns engagement into action. The gap between marketing and sales is closed by embedding enrichment workflows, signal routing, and automated sequences into the core of your GTM system.

Attribution that connects the full journey.

By integrating Fibbler and Factors, the full buyer journey is mapped from ad click to closed deal. Whether a prospect interacts with a blog, an email, or a search ad, attribution follows. Leadership can then optimize for total system output instead of fighting over disconnected channel metrics.

Book a call

What marketing leaders say about working with Hey Digital.

“Hey Digital’s biggest impact was lowering our CPA without sacrificing lead quality. We scaled sign-ups by 119% and decreased our CPA by 54%. We also scaled MQLs by 316% and PQLs by 480% within the same period.”

Arnaud Fournier

Senior Growth Marketing Manager

“Hey Digital’s biggest impact was lowering our CPA without sacrificing lead quality. We scaled sign-ups by 119% and decreased our CPA by 54%. We also scaled MQLs by 316% and PQLs by 480% within the same period.”

Arnaud Fournier

Senior Growth Marketing Manager

“Hey Digital’s biggest impact was lowering our CPA without sacrificing lead quality. We scaled sign-ups by 119% and decreased our CPA by 54%. We also scaled MQLs by 316% and PQLs by 480% within the same period.”

Arnaud Fournier

Senior Growth Marketing Manager

FIT CHECK

Is Hey Digital the right fit for you?

We’re a strong fit if:

You're a B2B SaaS company with product-market fit and a defined ICP

Ready to invest in demand generation properly, with budget for both paid media and outbound infrastructure

Focused on pipeline quality and revenue, not MQLs and form fills

Looking for a specialist team that connects ads, content, and outbound into one system

Past the vague "run some Google Ads and see what happens" stage

In need of demand creation and demand capture working together, not just one or the other

Probably not a fit if:

You're pre-PMF or still defining the ICP

Looking for a one-month test with no strategic commitment

Expecting demand generation to replace product-market fit (it amplifies PMF, it doesn't create it)

After a full-service agency covering brand, PR, and events (we're demand generation specialists)

Only looking for one channel managed in isolation (we build systems, not siloed campaigns)

FAQs.

Answers to the most frequently asked questions when looking for a demand generation agency.

What's the difference between demand generation and lead generation?

What ad spend and investment do you recommend for B2B SaaS demand generation?

How does signal-based outbound work alongside paid ads?

Do we need to do all layers (creation, capture, conversion) at once?

What GTM engineering tools do you use?

How do you measure demand generation when attribution is complex?

How long before demand generation produces pipeline?

How is a demand generation agency different from a PPC agency?

Can you work with an existing outbound team or agency?

Ready to build a demand generation system leadership actually trusts?

We'll walk through your goals, your current setup, and how The Hey Digital Method turns disconnected channels into a high-performance pipeline system.

Book a call

Ready to build a demand generation system leadership actually trusts?

We'll walk through your goals, your current setup, and how The Hey Digital Method turns disconnected channels into a high-performance pipeline system.

Book a call

Ready to build a demand generation system leadership actually trusts?

Book a call

We'll walk through your goals, your current setup, and how The Hey Digital Method turns disconnected channels into a high-performance pipeline system.