B2B SAAS YOUTUBE ADS AGENCY

The B2B YouTube ads agency that turns views into pipeline.

We run YouTube ad campaigns for B2B SaaS companies — and we produce the video creative that makes them work. Senior strategists. In-house production team. CRM-connected attribution that ties a view to a closed deal months later.

Book a call

See our results

Managing $2.3M+ in monthly ad spend for B2B SaaS companies

Case study

Managing $2.3M+ in monthly ad spend for B2B SaaS companies

Case study

Managing $2.3M+ in monthly ad spend for B2B SaaS companies

Case study
Case study
Case study
Case study
Case study

“Hey Digital helped us prove paid ROI to our CRO and leadership.”

Elizabeth Thorn

Head of Marketing

Paid social

Paid search

Landing Pages

What we did

52%

reduction in ad spend

159%

increase in deal value

Read full results

52%

reduction in ad spend

159%

increase in deal value

Read full results

Most B2B YouTube advertising
doesn't fail because of budget.

It fails because nobody's producing the right ads — or measuring what they actually do.

You might already be running YouTube campaigns. You might even have decent view rates. But something still isn't connecting video spend to qualified pipeline — and the board isn't asking about impressions.

You're running YouTube like a TV buy.

Brand video, broad targeting, no funnel structure. You're paying for awareness with no system to capture what it generates.

"We spent $40K on YouTube last quarter and I literally cannot tell you what it did."

Frustrated [role here]

You're running YouTube like a TV buy.

Brand video, broad targeting, no funnel structure. You're paying for awareness with no system to capture what it generates.

"We spent $40K on YouTube last quarter and I literally cannot tell you what it did."

Frustrated [role here]

You can't prove what YouTube's producing.

Views and CPV don't answer the pipeline question. Without CRM-connected tracking, YouTube looks like a cost center.

"Every board meeting I get asked to justify the YouTube budget, and all I have is view counts."

Frustrated [role here]

You can't prove what YouTube's producing.

Views and CPV don't answer the pipeline question. Without CRM-connected tracking, YouTube looks like a cost center.

"Every board meeting I get asked to justify the YouTube budget, and all I have is view counts."

Frustrated [role here]

Campaigns are live. Creative is dead.

Same videos for months, no hooks tested, no audience variations, and no one producing what the campaigns need.

"We know we need new video ads. We just don't have anyone to make them."

Frustrated [role here]

Campaigns are live. Creative is dead.

Same videos for months, no hooks tested, no audience variations, and no one producing what the campaigns need.

"We know we need new video ads. We just don't have anyone to make them."

Frustrated [role here]

YouTube Ads are running in a silo.

No shared audiences with search or social, no cross-channel sequencing. Each channel runs like a separate department.

"Our YouTube agency doesn't talk to our LinkedIn agency, and neither of them talks to sales."

Frustrated [role here]

YouTube Ads are running in a silo.

No shared audiences with search or social, no cross-channel sequencing. Each channel runs like a separate department.

"Our YouTube agency doesn't talk to our LinkedIn agency, and neither of them talks to sales."

Frustrated [role here]

You don't know where to start with YouTube Ads.

Targeting, creative formats, bidding, measurement. Starting wrong means wasting the budget that took months to get approved.

"The CEO wants us on YouTube. I don't even know what ad format to use."

Frustrated [role here]

You don't know where to start with YouTube Ads.

Targeting, creative formats, bidding, measurement. Starting wrong means wasting the budget that took months to get approved.

"The CEO wants us on YouTube. I don't even know what ad format to use."

Frustrated [role here]

Whatever your situation, we've seen it before and know how to fix it.

Book a call

Whatever your situation, we've seen it before and know how to fix it.

Book a call

You're running YouTube like a TV buy.
Brand video, broad targeting, no funnel structure. You're paying for awareness with no system to capture what it generates.
"We spent $40K on YouTube last quarter and I literally cannot tell you what it did."
Frustrated [role here]
You can't prove what YouTube's producing.
Views and CPV don't answer the pipeline question. Without CRM-connected tracking, YouTube looks like a cost center.
"Every board meeting I get asked to justify the YouTube budget, and all I have is view counts."
Frustrated [role here]
Campaigns are live. Creative is dead.
Same videos for months, no hooks tested, no audience variations, and no one producing what the campaigns need.
"We know we need new video ads. We just don't have anyone to make them."
Frustrated [role here]
YouTube Ads are running in a silo.
No shared audiences with search or social, no cross-channel sequencing. Each channel runs like a separate department.
"Our YouTube agency doesn't talk to our LinkedIn agency, and neither of them talks to sales."
Frustrated [role here]
You don't know where to start with YouTube Ads.
Targeting, creative formats, bidding, measurement. Starting wrong means wasting the budget that took months to get approved.
"The CEO wants us on YouTube. I don't even know what ad format to use."
Frustrated [role here]
Whatever your situation, we've seen it before and know how to fix it.
Book a call

OUR APPROACH

The Hey Digital Method:  
How we run YouTube ads for B2B SaaS.

Most YouTube advertising agencies hand you a campaign structure and a monthly report. We run a five-phase system that ties every view, click, and conversion to qualified pipeline and revenue.

PHASE 1

Audit & Foundation

PHASE 2

Strategy & Architecture

PHASE 3

Creative & Video Production

PHASE 4

Launch & Structured Testing

PHASE 5

Optimization & Revenue Reporting

We audit YouTube campaigns against how B2B SaaS buying works, not what the Google Ads dashboard says.

The output maps what's producing pipeline, what's wasting budget, and where the gaps are.

Includes:

Full YouTube campaign audit: targeting, bidding, formats, creative, and conversion tracking

Account structure review: how YouTube interacts with Search, Display, and Demand Gen

Conversion tracking audit: offline imports, enhanced conversions, and CRM connectivity

Competitive analysis: competitor YouTube ads, formats, and gaps

ICP alignment review: audiences built on buying intent, not platform defaults

52%

of Toggl’s spend drove clicks, not pipeline. Our audit showed this could be cut without losing deal volume.

PHASE 1

Audit & Foundation

PHASE 2

Strategy & Architecture

PHASE 3

Creative & Video Production

PHASE 4

Launch & Structured Testing

PHASE 5

Optimization & Revenue Reporting

We audit YouTube campaigns against how B2B SaaS buying works, not what the Google Ads dashboard says.

The output maps what's producing pipeline, what's wasting budget, and where the gaps are.

Includes:

Full YouTube campaign audit: targeting, bidding, formats, creative, and conversion tracking

Account structure review: how YouTube interacts with Search, Display, and Demand Gen

Conversion tracking audit: offline imports, enhanced conversions, and CRM connectivity

Competitive analysis: competitor YouTube ads, formats, and gaps

ICP alignment review: audiences built on buying intent, not platform defaults

52%

of Toggl’s spend drove clicks, not pipeline. Our audit showed this could be cut without losing deal volume.

PHASE 1

Audit & Foundation

PHASE 2

Strategy & Architecture

PHASE 3

Creative & Video Production

PHASE 4

Launch & Structured Testing

PHASE 5

Optimization & Revenue Reporting

Every YouTube ad format that matters
for B2B SaaS, managed as one system.

Format selection is part of The Hey Digital Method. We build the mix that matches   

the ICP, funnel stage, and budget — not the format Google's rep is pushing this quarter.

Skippable In-Stream (TrueView)
The workhorse of B2B YouTube advertising. Viewers can skip after five seconds — which means the first five seconds are everything. You only pay when someone watches 30 seconds or engages, so waste is structurally lower than most paid channels.
Best for
Top-of-funnel awareness. Reaching cold ICP audiences with a story that earns its way past the skip button.
Non-Skippable In-Stream (15-second)
Fifteen seconds, no skip option. Every second lands. We use these for concise, high-impact messages   — a single proof point, a sharp problem statement, or a direct CTA. Higher CPMs but guaranteed completion.
Best for
Retargeting warm audiences with a specific offer. Mid-funnel viewers who need a push toward action.
Bumper Ads (6-second)
Six seconds. One idea. Bumpers build frequency alongside longer formats — reinforcing a message the viewer has already seen in a TrueView ad. We script these as single-line hooks or metric callouts that stick.
Best for
Sequential campaigns. Building recall without burning budget on long-form repeat views.
In-Feed Video Ads
Appear in YouTube search results and alongside related videos. The thumbnail and headline do the selling.   In-feed ads capture intent signals that in-stream   ads miss.
Best for
Capturing search-adjacent intent. Reaching buyers actively researching solutions or watching competitor content.
YouTube Shorts Ads
Vertical, under 60 seconds, served between Shorts content. Most B2B advertisers haven't touched this format yet — lower CPMs and less competition.   We produce short-form cuts of longer ads and original vertical content designed for the scroll-stop.
Best for
Reaching younger B2B buyers and technical audiences who consume Shorts content. Top-of-funnel reach at lower cost.
Demand Gen Campaigns
Google's AI-powered format that serves video and image ads across YouTube, Gmail, and Discover. We use these when the goal is driving action — signups, demo requests — rather than pure awareness. Lookalike segments optimized toward CRM conversion events.
Best for
Full-funnel campaigns optimized toward pipeline. Expanding reach beyond YouTube while maintaining a single campaign structure.

Skippable In-Stream (TrueView)
The workhorse of B2B YouTube advertising. Viewers can skip after five seconds — which means the first five seconds are everything. You only pay when someone watches 30 seconds or engages, so waste is structurally lower than most paid channels.
Best for
Top-of-funnel awareness. Reaching cold ICP audiences with a story that earns its way past the skip button.
Non-Skippable In-Stream (15-second)
Fifteen seconds, no skip option. Every second lands. We use these for concise, high-impact messages   — a single proof point, a sharp problem statement, or a direct CTA. Higher CPMs but guaranteed completion.
Best for
Retargeting warm audiences with a specific offer. Mid-funnel viewers who need a push toward action.
Bumper Ads (6-second)
Six seconds. One idea. Bumpers build frequency alongside longer formats — reinforcing a message the viewer has already seen in a TrueView ad. We script these as single-line hooks or metric callouts that stick.
Best for
Sequential campaigns. Building recall without burning budget on long-form repeat views.
In-Feed Video Ads
Appear in YouTube search results and alongside related videos. The thumbnail and headline do the selling.   In-feed ads capture intent signals that in-stream   ads miss.
Best for
Capturing search-adjacent intent. Reaching buyers actively researching solutions or watching competitor content.
YouTube Shorts Ads
Vertical, under 60 seconds, served between Shorts content. Most B2B advertisers haven't touched this format yet — lower CPMs and less competition.   We produce short-form cuts of longer ads and original vertical content designed for the scroll-stop.
Best for
Reaching younger B2B buyers and technical audiences who consume Shorts content. Top-of-funnel reach at lower cost.
Demand Gen Campaigns
Google's AI-powered format that serves video and image ads across YouTube, Gmail, and Discover. We use these when the goal is driving action — signups, demo requests — rather than pure awareness. Lookalike segments optimized toward CRM conversion events.
Best for
Full-funnel campaigns optimized toward pipeline. Expanding reach beyond YouTube while maintaining a single campaign structure.

Skippable In-Stream (TrueView)
The workhorse of B2B YouTube advertising. Viewers can skip after five seconds — which means the first five seconds are everything. You only pay when someone watches 30 seconds or engages, so waste is structurally lower than most paid channels.
Best for
Top-of-funnel awareness. Reaching cold ICP audiences with a story that earns its way past the skip button.
Non-Skippable In-Stream (15-second)
Fifteen seconds, no skip option. Every second lands. We use these for concise, high-impact messages   — a single proof point, a sharp problem statement, or a direct CTA. Higher CPMs but guaranteed completion.
Best for
Retargeting warm audiences with a specific offer. Mid-funnel viewers who need a push toward action.
Bumper Ads (6-second)
Six seconds. One idea. Bumpers build frequency alongside longer formats — reinforcing a message the viewer has already seen in a TrueView ad. We script these as single-line hooks or metric callouts that stick.
Best for
Sequential campaigns. Building recall without burning budget on long-form repeat views.
In-Feed Video Ads
Appear in YouTube search results and alongside related videos. The thumbnail and headline do the selling.   In-feed ads capture intent signals that in-stream   ads miss.
Best for
Capturing search-adjacent intent. Reaching buyers actively researching solutions or watching competitor content.
YouTube Shorts Ads
Vertical, under 60 seconds, served between Shorts content. Most B2B advertisers haven't touched this format yet — lower CPMs and less competition.   We produce short-form cuts of longer ads and original vertical content designed for the scroll-stop.
Best for
Reaching younger B2B buyers and technical audiences who consume Shorts content. Top-of-funnel reach at lower cost.
Demand Gen Campaigns
Google's AI-powered format that serves video and image ads across YouTube, Gmail, and Discover. We use these when the goal is driving action — signups, demo requests — rather than pure awareness. Lookalike segments optimized toward CRM conversion events.
Best for
Full-funnel campaigns optimized toward pipeline. Expanding reach beyond YouTube while maintaining a single campaign structure.

IN-HOUSE VIDEO PRODUCTION

We don't just run your YouTube ads. We make them.

Most YouTube agencies set up campaigns and ask you to provide the video. That's half a service. We produce every ad in-house (strategy, scripting, production, and iteration) with new creative every sprint.

UGC-style talking head

Real practitioners on camera, scripted for hook-first delivery. These outperform studio brand videos in B2B because they look like content, not advertising.

Product demo walkthroughs

Screen-captured demos with voiceover, showing your product solving one specific problem in under 60 seconds.

Motion graphics explainers

Animated explainers for abstract concepts like attribution models, integration workflows, or funnel architecture. When a screen recording can't convey the value, motion graphics make it visible.

Founder/practitioner-to-camera

Your CEO or subject matter expert delivering a direct message. We script it, coach delivery, and edit for pace. A named person backing the claim builds trust faster than any brand ad.

Short-form cuts for Shorts and bumpers

Every long-form ad gets cut into shorter variations we can use across placements and platforms.

IN-HOUSE CREATIVE

YouTube ads built for B2B buyers, not film festivals.

Our in-house team ships new video creative every sprint across in-stream, Shorts, bumpers, and Demand Gen formats. UGC, product demos, motion graphics, and practitioner-to-camera. Here's a sample of recent work for B2B SaaS companies:

Drag to slide the videos

Helply

Ready to scale your SaaS growth with YouTube ads?

Book a call to join 200+ other B2B SaaS teams scaling with Hey Digital.

Book a call

RESULTS

The proof is in the pipeline.

Explore all results

94% decrease in CPA
on YouTube.

Rebuilt YouTube campaign structure, creative, and targeting for B2B SaaS audiences. View rate grew 262%. CTR grew 1,257%. CPA dropped 94% while maintaining qualified lead volume.

Read the full story

94% decrease in CPA
on YouTube.

Rebuilt YouTube campaign structure, creative, and targeting for B2B SaaS audiences. View rate grew 262%. CTR grew 1,257%. CPA dropped 94% while maintaining qualified lead volume.

Read the full story

94% decrease in CPA
on YouTube.

Rebuilt YouTube campaign structure, creative, and targeting for B2B SaaS audiences. View rate grew 262%. CTR grew 1,257%. CPA dropped 94% while maintaining qualified lead volume.

Read the full story

Click here for more

Why B2B SaaS companies choose us for YouTube ads.

200+ B2B SaaS paid social accounts managed.   That's all we do.

Every targeting decision, every creative brief, every bidding strategy comes from real SaaS accounts across PLG, sales-led, and hybrid models. No consumer playbooks. No e-commerce tactics. B2B SaaS paid media is the only problem we solve.

Senior YouTube strategists who own your account.

A senior B2B SaaS video strategist leads each account as your dedicated point of contact. They've built and scaled YouTube campaigns for SaaS companies across growth stages — from Series A first spend to Series C scaling budgets. They stay on the account.

In-house video production built for YouTube.

Our writers, designers, and video producers create every ad that runs on your account. UGC scripts, motion graphics, product demos, bumper cuts, Shorts variations. New creative every sprint. When you're paying $0.03-$0.15 per view, the video is the variable that determines whether that view becomes pipeline or waste.

Structured YouTube experimentation, not set-and-forget.

Sprint cycles, defined hypotheses, isolated variables, decisions on pipeline data. We test hooks, ad lengths, formats, audience segments, and bidding strategies on a continuous cadence. Results compound because every test feeds the next creative cycle.

Attribution that connects YouTube views to revenue.

Fibbler and Factors connect YouTube data to CRM pipeline, tracing a view to a closed deal months later. View-through conversions, offline conversion imports, and cross-channel assist modeling — so you can show the board exactly what YouTube contributed.