B2B SAAS REDDIT ADS AGENCY

The B2B Reddit ads agency that turns subreddits into pipeline.

We run Reddit ad campaigns for B2B SaaS companies — and we write the creative that actually works on the platform. Not repurposed LinkedIn ads. Reddit-native campaigns built by a team that understands how Redditors think and what earns their attention.

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See our results

Managing $2.3M+ in monthly ad spend for B2B SaaS companies.

“Hey Digital helped us prove paid ROI to our CRO and leadership.”

Elizabeth Thorn

Head of Marketing

Paid social

Paid search

Landing Pages

What we did

52%

reduction in ad spend

159%

increase in deal value

Read full results

52%

reduction in ad spend

159%

increase in deal value

Read full results

Most B2B Reddit advertising doesn't fail because of budget.

It fails because the ads look like ads — and Redditors punish that.

Reddit is different from every other paid channel. The audience is skeptical, opinionated, and allergic to anything that feels like marketing. That's also what makes it powerful — if you know how to use it.

You're running LinkedIn creative on Reddit.

Polished corporate ads get buried on a platform that rewards specificity. If it reads like a billboard, it gets treated like one.

"We ran the same ads  on Reddit that work everywhere else.  The comments were brutal."

Paid Social Manager

You're running LinkedIn creative on Reddit.

Polished corporate ads get buried on a platform that rewards specificity. If it reads like a billboard, it gets treated like one.

"We ran the same ads  on Reddit that work everywhere else.  The comments were brutal."

Paid Social Manager

You're avoiding Reddit entirely.

The comments scare you. Meanwhile, your ICP is in subreddits discussing your exact category and you're paying 3-5x more elsewhere.

"I know our buyers are on Reddit. I just don't want to be the marketing team that gets torn apart in the comments."

Head of Demand Gen

You're avoiding Reddit entirely.

The comments scare you. Meanwhile, your ICP is in subreddits discussing your exact category and you're paying 3-5x more elsewhere.

"I know our buyers are on Reddit. I just don't want to be the marketing team that gets torn apart in the comments."

Head of Demand Gen

You tried Reddit once. It didn't work.

Broad interest targeting, three weeks, nothing. But that's like judging Google Ads by a single display campaign.

"We tested Reddit for a month. Burned $5K. Got nothing. Never went back."

VP of Marketing

You tried Reddit once. It didn't work.

Broad interest targeting, three weeks, nothing. But that's like judging Google Ads by a single display campaign.

"We tested Reddit for a month. Burned $5K. Got nothing. Never went back."

VP of Marketing

You can't prove what Reddit's producing.

Clicks and impressions don't answer the pipeline question. Without CRM-connected tracking, Reddit spend is invisible.

"My CEO asked me what Reddit generated last quarter and I had to say I don't know."

Performance Marketing Lead

You can't prove what Reddit's producing.

Clicks and impressions don't answer the pipeline question. Without CRM-connected tracking, Reddit spend is invisible.

"My CEO asked me what Reddit generated last quarter and I had to say I don't know."

Performance Marketing Lead

You don't know where to start.

Which subreddits, which formats, what tone. The learning curve is steep and the cost of getting it wrong is real.

"I can see the opportunity on Reddit. I just don't know how to not screw it up."

CMO

You don't know where to start.

Which subreddits, which formats, what tone. The learning curve is steep and the cost of getting it wrong is real.

"I can see the opportunity on Reddit. I just don't know how to not screw it up."

CMO

Whatever your situation, we've seen it before and know how to fix it.

Book a call

Whatever your situation, we've seen it before and know how to fix it.

Book a call

You're running LinkedIn creative on Reddit.
Polished corporate ads get buried on a platform that rewards specificity. If it reads like a billboard, it gets treated like one.
"We ran the same ads  on Reddit that work everywhere else.  The comments were brutal."
Paid Social Manager
You're avoiding Reddit entirely.
The comments scare you. Meanwhile, your ICP is in subreddits discussing your exact category and you're paying 3-5x more elsewhere.
"I know our buyers are on Reddit. I just don't want to be the marketing team that gets torn apart in the comments."
Head of Demand Gen
You tried Reddit once. It didn't work.
Broad interest targeting, three weeks, nothing. But that's like judging Google Ads by a single display campaign.
"We tested Reddit for a month. Burned $5K. Got nothing. Never went back."
VP of Marketing
You can't prove what Reddit's producing.
Clicks and impressions don't answer the pipeline question. Without CRM-connected tracking, Reddit spend is invisible.
"My CEO asked me what Reddit generated last quarter and I had to say I don't know."
Performance Marketing Lead
You don't know where to start.
Which subreddits, which formats, what tone. The learning curve is steep and the cost of getting it wrong is real.
"I can see the opportunity on Reddit. I just don't know how to not screw it up."
CMO
Whatever your situation, we've seen it before and know how to fix it.
Book a call

OUR APPROACH

The Hey Digital Method:  
How we run Reddit ads for B2B SaaS.

Most agencies treat Reddit like another checkbox in the paid social mix. We run a five-phase system built around how Reddit actually works — the community dynamics, the targeting architecture, and the creative standards the platform demands.

PHASE 1

Audit & Community Research

PHASE 2

Strategy & Targeting Architecture

PHASE 3

Reddit-Native Creative & Copy

PHASE 4

Launch & Structured Testing

PHASE 5

Optimization & Revenue Reporting

We audit the Reddit presence against how B2B SaaS buying works on the platform, not what the ad manager says.

The output maps which communities drive pipeline and where spend leaks.

Includes:

Full Reddit Ads audit: targeting, formats, creative, comment sentiment, and tracking

Subreddit mapping: ICP communities, activity levels, and buying-intent signals

Reddit-specific keyword research based on platform behavior, not Google data

Reddit Pixel and Conversions API validation

Competitive landscape: competitor ads, subreddit targeting, and community response

52%

of Toggl’s spend drove clicks, not pipeline. Our audit showed this could be cut without losing deal volume.

PHASE 1

Audit & Community Research

PHASE 2

Strategy & Targeting Architecture

PHASE 3

Reddit-Native Creative & Copy

PHASE 4

Launch & Structured Testing

PHASE 5

Optimization & Revenue Reporting

PHASE 1

Audit & Community Research

PHASE 2

Strategy & Targeting Architecture

PHASE 3

Reddit-Native Creative & Copy

PHASE 4

Launch & Structured Testing

PHASE 5

Optimization & Revenue Reporting

We audit the Reddit presence against how B2B SaaS buying works on the platform, not what the ad manager says.

The output maps which communities drive pipeline and where spend leaks.

Includes:

Full Reddit Ads audit: targeting, formats, creative, comment sentiment, and tracking

Subreddit mapping: ICP communities, activity levels, and buying-intent signals

Reddit-specific keyword research based on platform behavior, not Google data

Reddit Pixel and Conversions API validation

Competitive landscape: competitor ads, subreddit targeting, and community response

52%

of Toggl’s spend drove clicks, not pipeline. Our audit showed this could be cut without losing deal volume.

Every Reddit ad format that matters
for B2B SaaS, managed as one system.

Format selection is part of The Hey Digital Method. We build the mix that matches the ICP, the subreddit, and the funnel stage.

Promoted Posts
The core Reddit ad unit. Appears in the feed alongside organic content with a headline, optional image or video, and a comment section. Reddit-native copy matters most here — the headline needs to feel like a post worth reading, not an ad worth skipping.
Best for
Top-of-funnel awareness in targeted subreddits. Reaching cold ICP audiences with a message that belongs in the conversation.
Conversation Ads
Larger headline, body copy, and CTA button — more structured than a promoted post and designed for direct response. We use these when the goal is a specific action from audiences who already know the problem exists.
Best for
Mid-funnel conversion. Retargeting warm audiences and CRM-matched segments with a clear offer.
Video Ads
Autoplay video in the feed. Reddit's 4:5 aspect ratio has shown lower CPL in platform testing. We produce short, direct videos — 15-30 seconds, problem-first structure, no brand intro wasting the first three seconds.
Best for
Product demos and problem-solution narratives. Strong for technical audiences who want to see the product before clicking.
Carousel Ads
Multiple cards (2-6 images) that users swipe through, each with its own headline, image, and destination URL. We use these for sequential storytelling — problem, proof, solution, CTA — or to showcase multiple use cases in one unit.
Best for
Comparison content, feature breakdowns, and multi-step narratives in subreddits where users expect depth.
Product Ads
Shopping-style format displaying product information directly in the feed. For B2B SaaS, we adapt these to feature pricing tiers, key metrics, or a single compelling proof point with a direct landing page link.
Best for
Bottom-funnel campaigns targeting high-intent audiences. Clear offer, clear next step.
Free-Form Ads
Reddit's most flexible format — combines text, images, video, and buttons in a single unit. We use these for longer-form content: thought-leadership angles, problem breakdowns, or mini case studies delivered directly in the feed.
Best for
Technical audiences in niche subreddits who expect substance before they'll click.

Promoted Posts
The core Reddit ad unit. Appears in the feed alongside organic content with a headline, optional image or video, and a comment section. Reddit-native copy matters most here — the headline needs to feel like a post worth reading, not an ad worth skipping.
Best for
Top-of-funnel awareness in targeted subreddits. Reaching cold ICP audiences with a message that belongs in the conversation.
Conversation Ads
Larger headline, body copy, and CTA button — more structured than a promoted post and designed for direct response. We use these when the goal is a specific action from audiences who already know the problem exists.
Best for
Mid-funnel conversion. Retargeting warm audiences and CRM-matched segments with a clear offer.
Video Ads
Autoplay video in the feed. Reddit's 4:5 aspect ratio has shown lower CPL in platform testing. We produce short, direct videos — 15-30 seconds, problem-first structure, no brand intro wasting the first three seconds.
Best for
Product demos and problem-solution narratives. Strong for technical audiences who want to see the product before clicking.
Carousel Ads
Multiple cards (2-6 images) that users swipe through, each with its own headline, image, and destination URL. We use these for sequential storytelling — problem, proof, solution, CTA — or to showcase multiple use cases in one unit.
Best for
Comparison content, feature breakdowns, and multi-step narratives in subreddits where users expect depth.
Product Ads
Shopping-style format displaying product information directly in the feed. For B2B SaaS, we adapt these to feature pricing tiers, key metrics, or a single compelling proof point with a direct landing page link.
Best for
Bottom-funnel campaigns targeting high-intent audiences. Clear offer, clear next step.
Free-Form Ads
Reddit's most flexible format — combines text, images, video, and buttons in a single unit. We use these for longer-form content: thought-leadership angles, problem breakdowns, or mini case studies delivered directly in the feed.
Best for
Technical audiences in niche subreddits who expect substance before they'll click.

Promoted Posts
The core Reddit ad unit. Appears in the feed alongside organic content with a headline, optional image or video, and a comment section. Reddit-native copy matters most here — the headline needs to feel like a post worth reading, not an ad worth skipping.
Best for
Top-of-funnel awareness in targeted subreddits. Reaching cold ICP audiences with a message that belongs in the conversation.
Conversation Ads
Larger headline, body copy, and CTA button — more structured than a promoted post and designed for direct response. We use these when the goal is a specific action from audiences who already know the problem exists.
Best for
Mid-funnel conversion. Retargeting warm audiences and CRM-matched segments with a clear offer.
Video Ads
Autoplay video in the feed. Reddit's 4:5 aspect ratio has shown lower CPL in platform testing. We produce short, direct videos — 15-30 seconds, problem-first structure, no brand intro wasting the first three seconds.
Best for
Product demos and problem-solution narratives. Strong for technical audiences who want to see the product before clicking.
Carousel Ads
Multiple cards (2-6 images) that users swipe through, each with its own headline, image, and destination URL. We use these for sequential storytelling — problem, proof, solution, CTA — or to showcase multiple use cases in one unit.
Best for
Comparison content, feature breakdowns, and multi-step narratives in subreddits where users expect depth.
Product Ads
Shopping-style format displaying product information directly in the feed. For B2B SaaS, we adapt these to feature pricing tiers, key metrics, or a single compelling proof point with a direct landing page link.
Best for
Bottom-funnel campaigns targeting high-intent audiences. Clear offer, clear next step.
Free-Form Ads
Reddit's most flexible format — combines text, images, video, and buttons in a single unit. We use these for longer-form content: thought-leadership angles, problem breakdowns, or mini case studies delivered directly in the feed.
Best for
Technical audiences in niche subreddits who expect substance before they'll click.

PLATFORM-SPECIFIC CREATIVE

We don't repurpose your LinkedIn ads for Reddit. We build ads Reddit doesn't reject.

Reddit punishes repurposed ads. Post corporate creative in a technical subreddit and the comments will let you know. We write and design every Reddit ad in-house, built for the communities your buyers actually spend time in.

What makes Reddit creative different:

Tone

The best Reddit ads read like a knowledgeable comment, not a campaign. We lead with the problem, use plain language, and back every claim with a number.

Visual style

Polished brand visuals signal "ad" and get scrolled past. We use clean layouts, screenshots, and UI captures that look like content, not collateral.

Angle selection by subreddit

Angle by subreddit

The same product needs a different angle in r/SaaS than r/sysadmin. We write for the community it's going to appear in, not the product it's selling.

Comment-ready copy

Reddit ads have open comments. Every claim needs a proof point behind it, because a Redditor will ask for one in the first reply.

Hook structure

Problem-first, proof-first, and contrarian hooks — tested and rotated based on engagement data in each subreddit.

Helply

Ready to scale your SaaS growth with Reddit ads?

Book a call to join 200+ other B2B SaaS teams scaling with Hey Digital.

Book a call

RESULTS

The proof is in the pipeline.

Explore all results

2.6x increase in deal value from paid.

LTV-to-paid-acquisition cost improved from 6.6 to 9.1. Cost per closed deal dropped from $93K to $44K.

Read the full story

2.6x increase in deal value from paid.

LTV-to-paid-acquisition cost improved from 6.6 to 9.1. Cost per closed deal dropped from $93K to $44K.

Read the full story

2.6x increase in deal value from paid.

LTV-to-paid-acquisition cost improved from 6.6 to 9.1. Cost per closed deal dropped from $93K to $44K.

Read the full story

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Why B2B SaaS companies choose us for Reddit ads.

200+ B2B SaaS paid social accounts managed. That's all we do.

Every targeting decision, every creative brief, every subreddit selection comes from real SaaS accounts across PLG, sales-led, and hybrid models. No consumer playbooks. No e-commerce tactics. B2B SaaS paid media is the only problem we solve — and Reddit is one of the channels we've built real depth in.

Senior strategists who own your account.

A senior B2B SaaS paid media strategist leads each account as your dedicated point of contact. They've built and scaled campaigns for SaaS companies across growth stages — from Series A first spend to Series C scaling budgets. They stay on the account.

In-house copywriters and designers who know Reddit.

In-house copywriters and designers
who know Reddit.

Our team writes and designs every Reddit ad in-house. They know the tone, the norms, and the visual language of the platform. When you're paying $0.50-$2.00 per click on Reddit, the creative determines whether that click becomes pipeline or a wasted visit.

Structured experimentation, not set-and-forget.

Structured experimentation,
not set-and-forget.

Sprint cycles, defined hypotheses, isolated variables, decisions on pipeline data. We test headlines, copy angles, subreddit targeting, keyword combinations, and ad formats on a continuous cadence. Results compound because every test feeds the next creative cycle.

Attribution that connects
Reddit ads to closed deals.

Attribution that connects Reddit ads to closed deals.

Fibbler and Factors connect Reddit data to CRM pipeline, tracing a click to a closed deal months later. Reddit Pixel, Conversions API, offline conversion imports, and cross-channel assist modeling — so you can show the board exactly what Reddit contributed.