We started with one question:  
What if an ads agency only did SaaS?

Hey Digital launched in 2018 with one purpose: paid marketing for B2B SaaS.  

We've changed a lot since then, but our focus hasn't. B2B SaaS is where we belong.

Hey Digital launched in 2018 with one purpose: paid marketing for B2B SaaS.  

We've changed a lot since then, but our focus hasn't. B2B SaaS is where we belong.

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THE FOUNDERS

Built by Dylan Hey and Celia Hey.

Dylan entered SaaS in 2016 as employee #12 at Leadfeeder, helping grow the company from $100K to $300K MRR in 12 months. In 2017, he quietly launched Hey Digital as a side project while still at Leadfeeder — onboarding the first client, SocialBee, from the floor of a conference booth in San Diego. By 2018, it was his full-time focus.

Celia came from freelance design work and joined Hey Digital in 2019, taking 50% ownership that July.

The first year was tough, to the point that they seriously weighed pivoting to ecommerce. But they didn't, and good thing too. Today, Hey Digital's 45+ strong, fully remote team spans 22+ countries and 17+ time zones, having served more than 200 B2B SaaS clients.

The short history

2017
Hey Digital is born.
2018
First SaaS client signed from a conference floor.
2019
Celia joins as co-founder and 50% owner. First blog post goes live. Eight SaaS clients by year end.
2020
First full-time hire: Irada Pankor, Digital Designer, who went on to become Head of Design. First office in Tallinn, Estonia. Team of 8. €30K MRR.
2021
Hotjar signs on. Monthly charity initiative launches. Five internal promotions. Team grows to 18. €65K MRR.
2023
Named 2nd fastest-growing company in Estonia at Gaselli Kongress. Dylan and Celia get married. €116K MRR.
2024
Cross €2M ARR. Record revenue quarters back to back. New Tallinn office with conference space and podcast room. Team of 35.
2025
Hey Design launches as a standalone creative service. Leadership team formalized: Gabby (Operations), Dominykas (Performance Marketing), Irada (Design), Michael (Growth). 17 internal promotions. Team of 42.
2026
With a dedicated growth team and a solid operational system now in place, we plan to press hard on the accelerator. More hiring, more success, and offering bigger and better things to our current clients.

2017
Hey Digital is born.
2018
First SaaS client signed from a conference floor.
2019
Celia joins as co-founder and 50% owner. First blog post goes live. Eight SaaS clients by year end.
2020
First full-time hire: Irada Pankor, Digital Designer, who went on to become Head of Design. First office in Tallinn, Estonia. Team of 8. €30K MRR.
2021
Hotjar signs on. Monthly charity initiative launches. Five internal promotions. Team grows to 18. €65K MRR.
2023
Named 2nd fastest-growing company in Estonia at Gaselli Kongress. Dylan and Celia get married. €116K MRR.
2024
Cross €2M ARR. Record revenue quarters back to back. New Tallinn office with conference space and podcast room. Team of 35.
2025
Hey Design launches as a standalone creative service. Leadership team formalized: Gabby (Operations), Dominykas (Performance Marketing), Irada (Design), Michael (Growth). 17 internal promotions. Team of 42.
2026
With a dedicated growth team and a solid operational system now in place, we plan to press hard on the accelerator. More hiring, more success, and offering bigger and better things to our current clients.

2017
Hey Digital is born.
2018
First SaaS client signed from a conference floor.
2019
Celia joins as co-founder and 50% owner. First blog post goes live. Eight SaaS clients by year end.
2020
First full-time hire: Irada Pankor, Digital Designer, who went on to become Head of Design. First office in Tallinn, Estonia. Team of 8. €30K MRR.
2021
Hotjar signs on. Monthly charity initiative launches. Five internal promotions. Team grows to 18. €65K MRR.
2023
Named 2nd fastest-growing company in Estonia at Gaselli Kongress. Dylan and Celia get married. €116K MRR.
2024
Cross €2M ARR. Record revenue quarters back to back. New Tallinn office with conference space and podcast room. Team of 35.
2025
Hey Design launches as a standalone creative service. Leadership team formalized: Gabby (Operations), Dominykas (Performance Marketing), Irada (Design), Michael (Growth). 17 internal promotions. Team of 42.
2026
With a dedicated growth team and a solid operational system now in place, we plan to press hard on the accelerator. More hiring, more success, and offering bigger and better things to our current clients.

WHAT WE STAND FOR

Four things that shape how we work.

Remote-first, globally distributed.

Our team spans 22+ countries and 17+ time zones, from the west coast of North America to Southeast Asia. This isn't a perk we tacked on after COVID. Hey Digital has been remote from day one, and it's core to how we hire, collaborate, and build.

Team comes first.

Dylan and Celia have said it plainly: building a great environment for the team is their number one focus. That means generous PTO, a home office budget, flexible working hours, and a parental leave policy that gives birthing parents six months at 100% salary and non-birthing parents three months.

People grow here.

Irada joined as a Digital Designer and went on to lead the entire design department. Rhon joined as an Executive Assistant and grew into an Operations Strategist. Career paths at Hey Digital aren't theoretical — they're the reality for those who have built their careers here.