B2B ABM ADS AGENCY

The B2B ABM ads agency that turns target account lists into pipeline.

We run LinkedIn ads against the accounts your sales team actually wants to talk to. List building or refinement, segment-by-segment strategy, in-house creative, and CRM-connected attribution.

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Explore results

Join 200+ B2B SaaS companies growing with Hey Digital.

Case study

Case study
Case study

“Hey Digital helped us prove paid ROI to our CRO and leadership. They built a structure tied to pipeline, not lead volume, and the conversation about paid spend changed completely.”

Elizabeth Thorn

Head of Marketing

Paid social

Paid search

Landing Pages

What we did

-52%

reduction in ad spend

+159%

increase in closed deal value

Read full results

+159%

increase in closed deal value

-52%

reduction in ad spend

Read full results

OUR APPROACH

Get your ads in front of the right accounts.

We advertise to the accounts your sales team wants to talk to.   

A five-phase system that ties every account, segment, and creative to qualified pipeline.

PHASE 1

List Building & Market Mapping

PHASE 2

Strategy & Architecture

PHASE 3

Creative & Messaging

PHASE 4

Launch & Structured Testing

PHASE 5

Optimization & Revenue Reporting

We start with the accounts your sales team is eager to close. We audit your existing list for ICP fit and match rate, or build one from scratch through market mapping and account scoring against won/lost deals.

Includes:

Existing target account list audit:  ICP fit, match rate, deduplication

Market mapping when no list exists:  TAM, SAM, ICP scoring

Sales alignment on account preferences   and disqualifiers

Account scoring against closed-won   and closed-lost data

Tier definition: top accounts,   expansion accounts, broader ICP

PHASE 1

List Building & Market Mapping

PHASE 2

Strategy & Architecture

PHASE 3

Creative & Messaging

PHASE 4

Launch & Structured Testing

PHASE 5

Optimization & Revenue Reporting

PHASE 1

List Building & Market Mapping

PHASE 2

Strategy & Architecture

PHASE 3

Creative & Messaging

PHASE 4

Launch & Structured Testing

PHASE 5

Optimization & Revenue Reporting

We start with the accounts your sales team is eager to close. We audit your existing list for ICP fit and match rate, or build one from scratch through market mapping and account scoring against won/lost deals.

Includes:

Existing target account list audit:  ICP fit, match rate, deduplication

Market mapping when no list exists:  TAM, SAM, ICP scoring

Sales alignment on account preferences   and disqualifiers

Account scoring against closed-won   and closed-lost data

Tier definition: top accounts,   expansion accounts, broader ICP

ABM targeting built for buying committees, not broad demographics.

Don’t stop at the account level. We execute the strategy of reaching the actual decision-makers inside your target list.

Account list ingestion and matched audiences.

We build matched audiences in LinkedIn from your account list and validate match rates against CRM data. Accounts that can’t be matched are flagged.

Tiered list architecture.

1:1 for top accounts with personalised creative. 1:few for segment-based tier-2 groups. 1:many for broader ICP coverage.

Buying-committee layering.

Angle by subreddit

Job function and seniority filters layered onto account targeting. Different creative reaches CFOs, VPs, and ICs within the same account.

CRM-matched audiences  and exclusions.

Open opportunities, existing customers, and disqualified accounts are separated into distinct campaign logic. Prospecting spend is excluded from closed-won accounts.

Audience strategy.

Layering is hypothesis-driven. We test combinations based on pipeline impact, not CTR.

RESULTS

The proof is in the pipeline.

Explore all results

52% reduction in ad spend 159% increase in deal value.

Read the full story

52% reduction in ad spend 159% increase in deal value.

Read the full story

52% reduction in ad spend 159% increase in deal value.

Read the full story

Why B2B SaaS companies choose us for ABM ads.

200+ B2B SaaS accounts managed. That's all we do.

We run paid ABM for SaaS companies across MarTech, FinTech, data infrastructure, productivity, and developer tools. No e-commerce, no broad agency spread, and definitely no waste.. Just long-cycle, buying-committee-driven SaaS growth.

Senior ABM strategists who own the account.

A senior ABM expert leads your account and stays there. They’ve scaled LinkedIn campaigns across every SaaS growth stage and remain embedded to ensure long-term wins.

In-house creative:   
Creative built for narrow account audiences.

Ads, video, and landing pages designed for buying committees. Tier 1 gets 1:1 creative, Tier 2 gets segmented variants, all built to avoid fatigue and drive engagement.

Structured experimentation: Hypothesis-driven testing, not set-and-forget.

Every test isolates a single variable - audience, creative, or lander - with a decision rule tied to pipeline data. We document every result so your wins compound over time.

Attribution that connects ABM ads to revenue.

Using Fibbler and Factors, we link ad activity to CRM pipeline to show how target account engagement drives revenue over time. We track pipeline by segment, influenced opportunities, and final CAC.

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IN-HOUSE CREATIVE

Ads purpose-built for  B2B buying committees.

Our in-house team builds creative and refines it based on what your target accounts  actually engage with. Here is a sample of our recent ABM work for B2B SaaS.