B2B GROWTH MARKETING AGENCY

B2B GROWTH MARKETING AGENCY

The B2B growth marketing agency

that turns paid media into pipeline.

We run paid media for B2B SaaS companies as one connected system, not a collection of channels.



Senior strategists, in-house creatives, and CRM-connected attribution, all pointed at the same goal: revenue.

We run paid media for B2B SaaS companies as one connected system, not a collection of channels.



Senior strategists, in-house creatives, and CRM-connected attribution, all pointed at the same goal: revenue.

Join 200+ B2B SaaS companies growing with Hey Digital.

Case study

Case study

Case study

Case study

Case study

Join 200+ B2B SaaS companies growing with Hey Digital.

Case study

Case study

Case study

Case study

Case study

Join 200+ B2B SaaS companies growing with Hey Digital.
  • Case study

  • Case study

  • Case study

  • Case study

  • Case study

“Hey Digital helped us prove paid ROI to our CRO and leadership. LTV-to-paid-CAC improved from 6.6 to 9.1 YoY, with a 52% cut in ad spend, steady deal volume, and higher close rates.”

“Hey Digital helped us prove paid ROI to our CRO and leadership. LTV-to-paid-CAC improved from 6.6 to 9.1 YoY, with a 52% cut in ad spend, steady deal volume, and higher close rates.”

Elizabeth Thorn
Elizabeth Thorn

Head of Marketing

Head of Marketing

Head of Marketing

Paid social

Paid social

Paid search

Paid search

Landing Pages

Landing Pages

What we did

38%

38%

increase in LTV to paid acquisition cost ratio

increase in LTV to paid acquisition cost ratio

52%

52%

reduction in ad spend while maintaining deal volume

52%

reduction in ad spend while maintaining deal volume

38%

increase in LTV to paid acquisition cost ratio

Most B2B growth marketing doesn't fail because of budget. It fails because there's no system.

You're running ads on multiple channels,but nothing connects spend to revenue, and each platform operates like it's the only one.

You're running ads on multiple channels,but nothing connects spend to revenue, and each platform operates like it's the only one.

Channels running in silos.

Every platform has its own agency, budget, and strategy. Nothing shares data, targeting, or learnings.

“Three agencies, three dashboards, zero visibility.”

VP of Marketing

Channels running in silos.

Every platform has its own agency, budget, and strategy. Nothing shares data, targeting, or learnings.

“Three agencies, three dashboards, zero visibility.”

VP of Marketing

Spend goes up. Pipeline doesn't.

Budget keeps climbing across Google, LinkedIn, and Meta. Qualified opportunities stay flat. More impressions, same revenue.

“We're spending more than ever. Pipeline hasn't moved.”

Head of Demand Gen

Spend goes up. Pipeline doesn't.

Budget keeps climbing across Google, LinkedIn, and Meta. Qualified opportunities stay flat. More impressions, same revenue.

“We're spending more than ever. Pipeline hasn't moved.”

Head of Demand Gen

Your agency doesn't speak SaaS.

A generalist running the same playbook for SaaS, e-commerce, and local services. Wrong KPIs, wrong funnel, wrong creative.

“They optimized for leads. Sales said they weren't qualified.”

Performance Marketing Lead

Your agency doesn't speak SaaS.

A generalist running the same playbook for SaaS, e-commerce, and local services. Wrong KPIs, wrong funnel, wrong creative.

“They optimized for leads. Sales said they weren't qualified.”

Performance Marketing Lead

Campaigns launch.
Nothing changes.

No testing cadence, no creative refresh, no experimentation. Same ads running for months while performance quietly declines

“Our agency launched ads six months ago. Nothing's changed.”

Paid Social Manager

Campaigns launch.
Nothing changes.

No testing cadence, no creative refresh, no experimentation. Same ads running for months while performance quietly declines

“Our agency launched ads six months ago. Nothing's changed.”

Paid Social Manager

Paid is working.
You can't prove it.

Months of touchpoints collapse into "direct" or "organic" in the CRM. Leadership sees spend with no pipeline story.

“I know paid contributes. I can't prove it to the board.”

CMO

Paid is working.
You can't prove it.

Months of touchpoints collapse into "direct" or "organic" in the CRM. Leadership sees spend with no pipeline story.

“I know paid contributes. I can't prove it to the board.”

CMO

Whatever the situation, we've built the system that fixes it across 200+ SaaS accounts.

Whatever the situation, we've built the system that fixes it across 200+ SaaS accounts.

  • Channels running in silos.

    Every platform has its own agency, budget, and strategy. Nothing shares data, targeting, or learnings.

    “Three agencies, three dashboards, zero visibility.”

    VP of Marketing

  • Spend goes up. Pipeline doesn't.

    Budget keeps climbing across Google, LinkedIn, and Meta. Qualified opportunities stay flat. More impressions, same revenue.

    “We're spending more than ever. Pipeline hasn't moved.”

    Head of Demand Gen

  • Your agency doesn't speak SaaS.

    A generalist running the same playbook for SaaS, e-commerce, and local services. Wrong KPIs, wrong funnel, wrong creative.

    “They optimized for leads. Sales said they weren't qualified.”

    Performance Marketing Lead

  • Campaigns launch.
Nothing changes.

    No testing cadence, no creative refresh, no experimentation. Same ads running for months while performance quietly declines

    “Our agency launched ads six months ago. Nothing's changed.”

    Paid Social Manager

  • Paid is working.
You can't prove it.

    Months of touchpoints collapse into "direct" or "organic" in the CRM. Leadership sees spend with no pipeline story.

    “I know paid contributes. I can't prove it to the board.”

    CMO

  • Whatever the situation, we've built the system that fixes it across 200+ SaaS accounts.

OUR APPROACH

How we run growth marketing for B2B SaaS.

Most growth marketing agencies add channels and hope for the best. We run a five-phase system

that fixes foundations first, sequences demand capture and creation, and experiments continuously

until every channel connects to pipeline.

PHASE 1

Audit & Foundation

PHASE 2

Strategy & Architecture

PHASE 3

Creative & Messaging

PHASE 4

Experimentation 
& Scaling

PHASE 5

Optimization & Revenue Reporting

Most growth failures are measurement or targeting problems, not channel problems. We audit every active paid channel against CRM pipeline data and fix the infrastructure so when spend scales, pipeline scales with it.

Includes:

Full audit across all active paid channels

Conversion tracking rebuilt on real business events

CRM pipeline mapped to ad spend by channel

ICP validation against closed-won deal data

Competitive paid media landscape review

52%

For Toggl, this audit revealed 52% of ad spend could be cut without losing deal volume.

PHASE 1

Audit & Foundation

PHASE 2

Strategy & Architecture

PHASE 3

Creative & Messaging

PHASE 4

Experimentation 
& Scaling

PHASE 5

Optimization & Revenue Reporting

Most growth failures are measurement or targeting problems, not channel problems. We audit every active paid channel against CRM pipeline data and fix the infrastructure so when spend scales, pipeline scales with it.

Includes:

Full audit across all active paid channels

Conversion tracking rebuilt on real business events

CRM pipeline mapped to ad spend by channel

ICP validation against closed-won deal data

Competitive paid media landscape review

52%

For Toggl, this audit revealed 52% of ad spend could be cut without losing deal volume.

PHASE 1

Audit & Foundation

PHASE 2

Strategy & Architecture

PHASE 3

Creative & Messaging

PHASE 4

Experimentation 
& Scaling

PHASE 5

Optimization & Revenue Reporting

Every growth channel for B2B SaaS,

managed as one system.

Channel selection is part of The Hey Digital Method. 



We build the ideal mix that matches the ICP, funnel stage, and growth targets.

GOOGLE

LINKEDIN

Meta

YouTube

Reddit

Landing Pages

Google Ads

Campaign architecture, keyword strategy, and bid management built around how B2B SaaS buyers actually search: product terms, competitor comparisons, and high-intent category queries

Best for

Demand capture: converting the 5% of the market actively searching for solutions.

GOOGLE

LINKEDIN

Meta

YouTube

Bing

Landing Pages

Google Ads

Campaign architecture, keyword strategy, and bid management built around how B2B SaaS buyers actually search: product terms, competitor comparisons, and high-intent category queries

Best for

Demand capture: converting the 5% of the market actively searching for solutions.

GOOGLE

LINKEDIN

Meta

YouTube

Bing

Landing Pages

Google Ads

Campaign architecture, keyword strategy, and bid management built around how B2B SaaS buyers actually search: product terms, competitor comparisons, and high-intent category queries

Best for

Demand capture: converting the 5% of the market actively searching for solutions.

Beyond paid:

Outbound and organic that feed the system.

Paid ads are the engine, but the strongest growth programs don't stop there. Prospects who engage with an ad and receive a warm outbound email within 24 hours convert at a higher rate than either channel alone. We can layer signal-based outbound and organic content on top, so that every touchpoint reinforces the same ICP messaging.

Signal-based warm outbound.

Prospects who click ads, visit the site, or engage with content trigger outbound sequences automatically. Outreach references the interaction they already had with the brand.

Cold outbound.

High-fit accouvnts showing buying signals like funding rounds, executive hires, or tech stack changes receive personalized sequences built from enriched data.

Organic LinkedIn content.

We can produce founder and executive content that builds authority, creates engagement, and feeds directly into thought leader ad campaigns for paid distribution.

RESULTS

The proof is in the pipeline.

2.6x increase in deal value from paid.

Ad spend cut by 52%. LTV-to-ad-spend ratio improved from 6.6 to 9.1. Cost per closed deal dropped from $93K to $44K.

2.6x increase in deal value from paid.

Ad spend cut by 52%. LTV-to-ad-spend ratio improved from 6.6 to 9.1. Cost per closed deal dropped from $93K to $44K.

2.6x increase in deal value from paid.

Ad spend cut by 52%. LTV-to-ad-spend ratio improved from 6.6 to 9.1. Cost per closed deal dropped from $93K to $44K.

Why B2B SaaS companies
choose us for growth marketing.

Scale and focus

200+ B2B SaaS accounts managed. That's all we do.

Every channel decision, creative call, and budget allocation comes from real SaaS accounts across project management, dev tools, HR tech, fintech, and martech.

No e-commerce playbooks. No consumer campaigns repackaged for B2B.

Scale and focus

Senior growth strategists who own the full channel mix.

Every account has a senior B2B SaaS strategist at the helm, with hands-on experience scaling paid programs from Series A through Series C. They don't rotate off, so your ICP, your context, and your history stay intact.

In-house creative across every channel.

Our writers and designers handle ads and landing pages for every channel we run,  built around each format and audience, so messaging stays consistent end to end.

Our writers and designers handle ads and landing pages for every channel we run,  built around each format and audience, so messaging stays consistent end to end.

Structured experimentation, not set-and-forget.

We run monthly experiments with defined hypotheses, isolated variables, and decisions grounded in pipeline data. Audiences, creative, messaging, and placements are tested continuously across every channel, with each experiment documented and building on the last.

We run monthly experiments with defined hypotheses, isolated variables, and decisions grounded in pipeline data. Audiences, creative, messaging, and placements are tested continuously across every channel, with each experiment documented and building on the last.

Attribution that connects every channel to revenue.

We use Fibbler and Factors to connect ad interactions across Google, LinkedIn, Meta, and other platforms directly to CRM pipeline. So when someone clicks a Google ad in January, sees a LinkedIn ad in March, and books a demo in May, we attribute every touchpoint properly.

We use Fibbler and Factors to connect ad interactions across Google, LinkedIn, Meta, and other platforms directly to CRM pipeline. So when someone clicks a Google ad in January, sees a LinkedIn ad in March, and books a demo in May, we attribute every touchpoint properly.

Toggl 2.6x increase in deal value from paid

“Hey Digital helped us prove paid ROI to our CRO and leadership.

That was a big win, and frankly, the hardest part.”

Elizabeth Thorn

Head of Marketing

Toggl 2.6x increase in deal value from paid

“Hey Digital helped us prove paid ROI to our CRO and leadership.

That was a big win, and frankly, the hardest part.”

Elizabeth Thorn

Head of Marketing

Toggl 2.6x increase in deal value from paid

“Hey Digital helped us prove paid ROI to our CRO and leadership.

That was a big win, and frankly, the hardest part.”

Elizabeth Thorn

Head of Marketing

FIT CHECK

If any of these is you, let's talk.

We're a strong fit if you’re:

A B2B SaaS company with

product-market fit and a defined ICP

Ready to invest properly in

paid media across multiple channels

Focused on pipeline quality and revenue, not lead volume or CPCs

Looking for one team running the 

full channel mix as a coordinated system

Tired of generalist agencies 

that run SaaS like e-commerce

Hitting a ceiling with your current

paid channels and not sure why

Probably not a fit if you’re:

Pre-PMF or still defining the ICP

Looking for a one-month test 

with no strategic commitment

Looking for SEO, blog content strategy, 

or marketing automation. We’re growth 

and performance specialists

Expecting paid media to replace product-market fit 

(it amplifies PMF, it doesn't create it)

In need of a single channel managed in isolation. 

We build systems, not siloed campaigns

Ready to turn paid media into a growth system leadership trusts?

Book a call. We'll walk through the goals, the current setup, and how The Hey Digital Method connects every paid channel to pipeline.

Ready to turn paid media into a growth system leadership trusts?

Book a call. We'll walk through the goals, the current setup, and how The Hey Digital Method connects every paid channel to pipeline.

Ready to turn paid media into a growth system leadership trusts?

Book a call. We'll walk through the goals, the current setup, and how The Hey Digital Method connects every paid channel to pipeline.

FAQs.

Answers to the most frequently asked questions when looking for a B2B growth marketing agency.

What ad spend do you recommend for B2B SaaS growth marketing?

What ad spend do you recommend for B2B SaaS growth marketing?

How do you handle attribution for long B2B sales cycles?

How do you handle attribution for long B2B sales cycles?

Which paid channels should we start with?

Which paid channels should we start with?

How is a growth marketing agency different from a PPC agency?

How is a growth marketing agency different from a PPC agency?

Do you handle SEO, blog content strategy, or marketing automation?

Do you handle SEO, blog content strategy, or marketing automation?

How do you decide on channel mix and budget allocation?

How do you decide on channel mix and budget allocation?

What does reporting look like?

What does reporting look like?

Growth marketing agency vs. hiring in-house?

Growth marketing agency vs. hiring in-house?

How long before we see results from growth marketing?

How long before we see results from growth marketing?

ServiceS

ChannelS

RESULTS

Resources

COMPANY

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