B2B SAAS PAID ADS AGENCY

B2B SAAS PAID ADS AGENCY

The B2B paid ads agency that turns ad spend into pipeline.

Paid search, paid social, and display campaigns managed as a single system for B2B SaaS companies. 

Strategy, creative, execution, and CRM-connected reporting from a team that's done it across 200+ SaaS accounts.

Paid search, paid social, and display campaigns managed as a single system for B2B SaaS companies. 

Strategy, creative, execution, and CRM-connected reporting from a team that's done it across 200+ SaaS accounts.

Join 200+ B2B SaaS companies growing with Hey Digital.
Join 200+ B2B SaaS companies growing with Hey Digital.

Case study

Case study

  • Case study

  • Case study

“Hey Digital helped us prove paid ROI to our CRO and leadership. Year over year, the LTV relative to paid acquisition cost improved from 6.6 to 9.1. We reduced ad spend by 52% while maintaining deal volume.”

“Hey Digital helped us prove paid ROI to our CRO and leadership. Year over year, the LTV relative to paid acquisition cost improved from 6.6 to 9.1. We reduced ad spend by 52% while maintaining deal volume.”

Elizabeth Thorn
Elizabeth Thorn

Head of Marketing

Head of Marketing

Head of Marketing

Paid social

Paid social

Paid search

Paid search

Landing Pages

Landing Pages

What we did

-52%

-52%

reduction in ad spend

reduction in ad spend

+159%

+159%

increase in closed deal value

+159%

increase in closed deal value

-52%

reduction in ad spend

Most B2B paid ad campaigns don't fail because of budget. They fail because of how they're managed.

The spend is there. Maybe some leads too. But pipeline isn't growing the way it should, and nobody can tell you exactly why.

Spend is climbing.
Pipeline isn't.

The budget keeps growing. The pipeline doesn't. You're investing more in paid every quarter and getting the same results back. That's not a budget problem, it's an execution one.

“$30K a month and nothing to show leadership.”

Head of Demand Gen

Spend is climbing.
Pipeline isn't.

The budget keeps growing. The pipeline doesn't. You're investing more in paid every quarter and getting the same results back. That's not a budget problem, it's an execution one.

“$30K a month and nothing to show leadership.”

Head of Demand Gen

Attribution stops at the form fill.

Dashboards show CTR and CPL in detail, but offer little clarity on how many convert into deals. Last-click attribution wasn't designed to answer that.

“I can't defend this spend at our next board meeting.”

VP Marketing

Attribution stops at the form fill.

Dashboards show CTR and CPL in detail, but offer little clarity on how many convert into deals. Last-click attribution wasn't designed to answer that.

“I can't defend this spend at our next board meeting.”

VP Marketing

Same ads running for months.

No new creative. No testing cadence. No one revisiting audiences or messaging. The campaigns are running, but nobody is managing them.

“Our agency sets things up and watches.”

Performance Marketing Lead

Same ads running for months.

No new creative. No testing cadence. No one revisiting audiences or messaging. The campaigns are running, but nobody is managing them.

“Our agency sets things up and watches.”

Performance Marketing Lead

Ads reaching the wrong people.

Your ads are reaching people, just not the right ones. Targeting is too broad or too stale, and budget is burning on job seekers instead of the buying committee.

“Ads keep showing up in the wrong feeds.”

Paid Social Manager

Ads reaching the wrong people.

Your ads are reaching people, just not the right ones. Targeting is too broad or too stale, and budget is burning on job seekers instead of the buying committee.

“Ads keep showing up in the wrong feeds.”

Paid Social Manager

Ready to invest.
No roadmap.

By the time a page goes live, the campaign window's already closed. Never mind testing, you can hardly get started.

“We need ads running. We don't know where to start.”

CMO

Ready to invest.
No roadmap.

By the time a page goes live, the campaign window's already closed. Never mind testing, you can hardly get started.

“We need ads running. We don't know where to start.”

CMO

Whatever the situation 
with your paid ads, we've seen it across 200+ SaaS accounts and know 
how to fix it.

Whatever the situation 
with your paid ads, we've seen it across 200+ SaaS accounts and know 
how to fix it.

  • Spend is climbing.
Pipeline isn't.

    The budget keeps growing. The pipeline doesn't. You're investing more in paid every quarter and getting the same results back. That's not a budget problem, it's an execution one.

    “$30K a month and nothing to show leadership.”

    Head of Demand Gen

  • Attribution stops at the form fill.

    Dashboards show CTR and CPL in detail, but offer little clarity on how many convert into deals. Last-click attribution wasn't designed to answer that.

    “I can't defend this spend at our next board meeting.”

    VP Marketing

  • Same ads running for months.

    No new creative. No testing cadence. No one revisiting audiences or messaging. The campaigns are running, but nobody is managing them.

    “Our agency sets things up and watches.”

    Performance Marketing Lead

  • Ads reaching the wrong people.

    Your ads are reaching people, just not the right ones. Targeting is too broad or too stale, and budget is burning on job seekers instead of the buying committee.

    “Ads keep showing up in the wrong feeds.”

    Paid Social Manager

  • Ready to invest.
No roadmap.

    By the time a page goes live, the campaign window's already closed. Never mind testing, you can hardly get started.

    “We need ads running. We don't know where to start.”

    CMO

  • Whatever the situation 
with your paid ads, we've seen it across 200+ SaaS accounts and know 
how to fix it.

OUR APPROACH

The Hey Digital Method:


how we run paid ads for B2B SaaS.

Most paid ads agencies hand you a campaign structure and a monthly report. We run a five-phase system that connects every keyword, ad, and landing page to qualified pipeline and revenue.

PHASE 1

Audit & Foundation

PHASE 2

Strategy & Architecture

PHASE 3

Creative & Messaging

PHASE 4

Launch & Structured Testing

PHASE 5

Optimization & Revenue Reporting

We audit every ad account against how B2B SaaS buying actually works. The output: a clear map of what's wasting budget, what's driving pipeline, and where the gaps are.

Includes:

Full account audit across all active platforms

Search term and negative keyword analysis

Conversion tracking and attribution gap assessment

Competitive ad landscape review

Budget-to-pipeline efficiency analysis by channel

52%

For Toggl, this audit revealed 52% of ad spend could be cut without losing deal volume.

PHASE 1

Audit & Foundation

PHASE 2

Strategy & Architecture

PHASE 3

Creative & Messaging

PHASE 4

Launch & Structured Testing

PHASE 5

Optimization & Revenue Reporting

We audit every ad account against how B2B SaaS buying actually works. The output: a clear map of what's wasting budget, what's driving pipeline, and where the gaps are.

Includes:

Full account audit across all active platforms

Search term and negative keyword analysis

Conversion tracking and attribution gap assessment

Competitive ad landscape review

Budget-to-pipeline efficiency analysis by channel

52%

For Toggl, this audit revealed 52% of ad spend could be cut without losing deal volume.

PHASE 1

Audit & Foundation

PHASE 2

Strategy & Architecture

PHASE 3

Creative & Messaging

PHASE 4

Launch & Structured Testing

PHASE 5

Optimization & Revenue Reporting

Every paid ads channel that matters

for B2B SaaS, managed as one system.

Channel selection is part of The Hey Digital Method. We recommend and manage the mix that matches the ICP, growth motion, and budget.

GOOGLE

LINKEDIN

Meta

YouTube

Microsoft / Bing

Reddit, Capterra, G2 & Niche Platforms

Google Ads

Search campaigns built around high-intent product queries, competitor terms, and remarketing audiences. Campaign architecture, negative keyword strategy, and bid management designed for B2B SaaS buying cycles.

Best for

B2B SaaS companies with product-market fit capturing existing search demand.

GOOGLE

LINKEDIN

Meta

YouTube

Bing

Reddit, Capterra, G2 & Niche Platforms

Google Ads

Search campaigns built around high-intent product queries, competitor terms, and remarketing audiences. Campaign architecture, negative keyword strategy, and bid management designed for B2B SaaS buying cycles.

Best for

B2B SaaS companies with product-market fit capturing existing search demand.

GOOGLE

LINKEDIN

Meta

YouTube

Bing

Niche Platforms

Google Ads

Search campaigns built around high-intent product queries, competitor terms, and remarketing audiences. Campaign architecture, negative keyword strategy, and bid management designed for B2B SaaS buying cycles.

Best for

B2B SaaS companies with product-market fit capturing existing search demand.

RESULTS

The proof is in the pipeline.

Reduced ad spend by 52% while maintaining deal volume. LTV-to-paid-acquisition cost improved from 6.6 to 9.1.

Reduced ad spend by 52% while maintaining deal volume. LTV-to-paid-acquisition cost improved from 6.6 to 9.1.

Reduced ad spend by 52% while maintaining deal volume. LTV-to-paid-acquisition cost improved from 6.6 to 9.1.

Why B2B SaaS companies choose us for paid ads.

200+ B2B SaaS paid ads accounts managed. That's all we do.

Every campaign structure, bid strategy, and creative decision comes from real SaaS accounts across MarTech, FinTech, data infrastructure, productivity tools, and developer platforms. No e-commerce playbooks. No consumer campaigns repackaged for B2B.

Senior paid ads strategists who own the account.

Every account is led by a senior B2B SaaS strategist who has built and scaled paid campaigns across growth stages. They're your dedicated point of contact and they stay on the account, backed by a full team across strategy, creative, and campaign execution.

In-house creative built for paid ads.

Our in-house writers and designers produce ad copy, static ads, motion ads, video, and landing pages for paid traffic across clients like PostHog, Todoist, and Instantly. Creative is refreshed when performance calls for it.

Our in-house writers and designers produce ad copy, static ads, motion ads, video, and landing pages for paid traffic across clients like PostHog, Todoist, and Instantly. Creative is refreshed when performance calls for it.

Structured experimentation, not set-and-forget.

We run testing on a continuous cadence, with defined hypotheses and controlled variables across audiences, messaging, bidding strategies, ad formats, and landing pages. Every test is documented, so each one builds on the last.

We run testing on a continuous cadence, with defined hypotheses and controlled variables across audiences, messaging, bidding strategies, ad formats, and landing pages. Every test is documented, so each one builds on the last.

Attribution that connects ad spend to revenue.

Using Fibbler and Factors, we trace paid activity from the first click to a closed deal, however long that takes. Pipeline generated, opportunities influenced, revenue attributed, and CAC calculated at campaign and channel level.

Using Fibbler and Factors, we trace paid activity from the first click to a closed deal, however long that takes. Pipeline generated, opportunities influenced, revenue attributed, and CAC calculated at campaign and channel level.

Paid channel signups up 56%. CPA down 42%.

"As a fast growing startup we needed to get the word out about our product effectively and efficiently. Hey Digital partnered with us to lay a strong foundation for ongoing paid marketing, with refreshed creative and targeting optimizations that significantly reduced cost per signup."

Sarah Kiefer

CMO

Paid channel signups up 56%. CPA down 42%.

"As a fast growing startup we needed to get the word out about our product effectively and efficiently. Hey Digital partnered with us to lay a strong foundation for ongoing paid marketing, with refreshed creative and targeting optimizations that significantly reduced cost per signup."

Sarah Kiefer

CMO

Paid channel signups up 56%. CPA down 42%.

"As a fast growing startup we needed to get the word out about our product effectively and efficiently. Hey Digital partnered with us to lay a strong foundation for ongoing paid marketing, with refreshed creative and targeting optimizations that significantly reduced cost per signup."

Sarah Kiefer

CMO

FIT CHECK

If any of these is you, let's talk.

We’re a strong fit if:

A B2B SaaS company with product-market fit and a defined ICP

Ready to invest properly in paid media, budget and strategic commitment included

More focused on pipeline quality and revenue than lead volume or click metrics

Looking for a dedicated paid media team with in-house creative as an extension of your marketing org

Burned by a generalist agency that treated your SaaS campaigns like ecommerce

Ready for paid search and paid social running together as one connected system

Probably not a fit if:

Pre-PMF or still defining your ICP

Looking for a one-month test with no real strategic commitment

Expecting paid ads to create traction that doesn't exist yet — paid amplifies product-market fit, it doesn't replace it

Looking for a full-service agency covering SEO, content, and email. Paid media is all we do.

In need of organic social management. We run paid campaigns only.

Ready to turn paid ads into 
a channel leadership trusts?

Book a call. We'll walk through the goals, the current setup, and how The Hey Digital Method turns paid ads into pipeline.

Ready to turn paid ads into 
a channel leadership trusts?

Book a call. We'll walk through the goals, the current setup, and how The Hey Digital Method turns paid ads into pipeline.

Ready to turn paid ads into 
a channel leadership trusts?

Book a call. We'll walk through the goals, the current setup, and how The Hey Digital Method turns paid ads into pipeline.

FAQs.

What SaaS teams

ask us most.

What ad spend do you recommend for B2B SaaS paid ads?

What ad spend do you recommend for B2B SaaS paid ads?

How do you handle attribution for long B2B sales cycles?

How do you handle attribution for long B2B sales cycles?

Which paid ads channels should we start with?

Which paid ads channels should we start with?

How is a growth marketing agency different from a PPC agency?

How is a growth marketing agency different from a PPC agency?

What's the difference between paid ads and PPC?

What's the difference between paid ads and PPC?

How do you structure paid ads testing?

How do you structure paid ads testing?

What does a paid ads audit cover?

What does a paid ads audit cover?

What does reporting look like?

What does reporting look like?

Agency vs. in-house for paid ads?

Agency vs. in-house for paid ads?

How long before we see results from paid ads?

How long before we see results from paid ads?

ServiceS

ChannelS

RESULTS

Resources

COMPANY

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