Best Powered by Search Alternatives for B2B SaaS in 2026

Powered by Search has built a strong reputation in B2B SaaS demand generation. The Toronto-based agency combines paid media, SEO, content, and RevOps under proprietary frameworks like the Predictable Growth model, ties its work to pipeline and CAC rather than traffic, and has a credible roster that includes Clio, Loopio, Basecamp, and Fortra.

For a SaaS company that wants one partner running an integrated demand engine across organic and paid, it's a serious option, and other agency owners vouch for the quality, which is rare in this space.

But integrated breadth comes with trade-offs. If you're evaluating alternatives, it's usually because of one or more of these gaps:

• Paid media is one service among several. When an agency runs SEO, content, paid, and RevOps together, paid media becomes part of a system rather than the core focus. If paid is your primary growth lever and you want a team that treats it as the main event, a specialist will go deeper.

• North American weighting. Powered by Search's client base and operations are concentrated in North America. Teams elsewhere, or those wanting a partner with a different geographic center of gravity, may want to look further.

• Enterprise-grade retainers. Typical engagements start around $10,000+ per month and are built for the integrated model. A Series A team that needs sharp paid execution, not a full demand gen program, may be paying for scope it doesn't need yet.

This guide covers eight agencies that close those gaps in different ways. Some go deeper on paid media specifically. Others offer a different flavor of full-service. Each is a realistic alternative depending on what your SaaS team actually needs.

Summary Table

Powered by Search Alternatives

1. Hey Digital

Hey Digital is a B2B SaaS performance marketing agency that works exclusively with SaaS companies. Where Powered by Search spreads across paid, SEO, content, and RevOps, we focus on the channel that moves pipeline fastest: paid media strategy and execution, backed by in-house creative and CRM-connected attribution. If your main reason for considering alternatives is that paid media isn't getting dedicated attention inside an integrated demand-gen program, we're the most direct answer, with the SaaS specialization and channel depth to back it.

We also run paid ads for our own pipeline. We use LinkedIn, Google, and Meta to attract our own B2B SaaS clients, testing the same formats, audiences, and creative angles we run for the companies we work with. When a platform shifts its algorithm or changes targeting, our team feels it firsthand, not secondhand from a framework deck.

How we approach B2B SaaS performance marketing

For B2B SaaS, paid media has to answer one question: is this spend producing qualified pipeline and revenue? Hitting that target takes account-based targeting, the right channel mix, creative built for SaaS buyers, and attribution that follows a deal all the way through the CRM, run by a team that treats paid as its whole job.

Key elements of our approach:

• ABM and sales alignment. We build campaigns using company lists, CRM data, and account intelligence from our clients' sales teams. On LinkedIn, targeting is layered around specific ICPs and account tiers. On Meta and Google, audiences come from CRM data, not broad demographics.

• Pipeline and revenue measurement. We use Fibbler and Factors to connect ad platform data to CRM pipeline. Reporting shows which campaigns produce deals that progress and revenue that closes, so a skeptical CFO can see the line from ad to opportunity.

• Structured experimentation. Every account runs on a defined experiment plan. We test creative, messaging, audiences, and formats on a regular cadence with documented hypotheses and results, so campaigns keep improving instead of stalling after launch.

• In-house creative built for SaaS buyers. Our in-house writers and designers produce static ads, motion, video, and landing pages. The tight loop between strategists and designers means faster iteration and more experiments per quarter than a model that hands creative to a separate function.

How we're different

• Exclusive focus on B2B SaaS, no other industries

• 200+ B2B SaaS clients supported

• Senior B2B SaaS strategist as your dedicated account owner

• Dogfooding, we run paid ads for our own pipeline

• Pipeline, revenue, and CRM-connected attribution (Fibbler, Factors)

• In-house creative team (static, motion, video, landing pages)

• Structured systems on ClickUp, proactive Slack communication, regular strategy calls with recaps

Services

• Paid media strategy and management (LinkedIn, Google, Meta)

• Ad creative production (static, motion, video)

• Landing page design and optimization

• Reporting and attribution setup

Clients

We work with Series A to Series C+ B2B SaaS companies across MarTech, FinTech, data infrastructure, and productivity software. Notable clients include Instantly, PostHog, Toggl, Hotjar, Todoist, UserTesting, and Adjust.

Notable for

The combination of B2B SaaS exclusivity, in-house creative, pipeline-connected attribution via Fibbler and Factors, and the dedicated paid media depth that integrated demand-gen agencies can't match when paid is one part of a wider system.

2. Directive

Directive is the closest full-service analogue to Powered by Search on this list. Their "Customer Generation" methodology optimizes for pipeline over MQLs across paid media, SEO, CRO, RevOps, and strategic consulting, and they've served 420+ brands with a claimed $1B+ in attributed revenue. Where Powered by Search is Canada-based and built for Series A to C SaaS, Directive operates at enterprise scale in the US. They work across B2B sectors rather than SaaS exclusively, and their pricing skews enterprise, so they fit larger companies that want an integrated partner spanning channels and RevOps.

Services:

• Paid media management (search and social)

• SEO and content strategy

• Conversion rate optimization

• Revenue operations and consulting

Clients: Amazon, plus 420+ B2B brands across multiple industries.

Notable for: Enterprise-scale "Customer Generation" methodology with RevOps capabilities.

3. Refine Labs

Refine Labs works exclusively with B2B SaaS (mid-market and enterprise) and built its reputation challenging the MQL model. Their "Demand Gen 2.0" methodology prioritizes demand creation through paid social, dark social influence, and self-reported attribution over gated content and form fills. If you liked Powered by Search's pipeline-first thinking but want a partner with an even sharper point of view on how demand actually gets created, Refine Labs offers that strategic frame. They've served 300+ B2B brands. The model is methodology-heavy, so it suits teams that want a strategic partner, not just execution.

Services:

• Demand generation strategy and execution

• Paid media management (social and search)

• Creative services

• Training and advisory (The Vault)

Clients: Clari, Vena, Splash, Zappi, Loxo.

Notable for: Demand creation methodology with self-reported attribution for B2B SaaS.

4. Kalungi

Kalungi positions itself as a full-service B2B SaaS marketing agency and pairs a fractional CMO with a full execution team across paid, SEO, content, ABM, and marketing operations. If your interest in Powered by Search was really about getting senior marketing leadership plus execution under one roof, Kalungi leans into that directly: a CMO-level strategist sets direction and the team delivers. They've worked with 100+ B2B SaaS companies. Pricing starts around $45,000 per month, so they fit SaaS companies that lack internal marketing leadership and want a near-complete department, not teams that just need paid execution.

Services:

• Fractional CMO plus full marketing team execution

• Paid media management

• SEO and content marketing

• ABM and marketing automation

Clients: 100+ B2B SaaS companies.

Notable for: Fractional CMO model with full-stack SaaS marketing execution.

5. TripleDart

TripleDart is a B2B SaaS marketing agency based in India that offers full-funnel services: paid media, SEO, content, ABM, and CRO, similar breadth to Powered by Search but at a lower price point. They've built a recognizable SaaS roster with names like Freshworks and Sprinto, and their India-based operations let them price competitively against North American agencies. If you wanted Powered by Search's integrated model but at a more accessible cost, TripleDart is worth a look. The trade-offs are timezone alignment for US and EU teams and the fact that paid media is one of six services rather than the sole focus.

Services:

• Paid media management (LinkedIn, Meta, Google)

• SEO and content marketing

• Account-based marketing

• CRO

Clients: Freshworks, Sprinto, Atlan, Airmeet, Rocketlane.

Notable for: Full-funnel B2B SaaS marketing at a cost-effective price point.

6. SimpleTiger

SimpleTiger has worked exclusively with SaaS companies since 2006, one of the longest track records in the space. Their primary strength is SEO, with AI-powered prioritization of content and technical work, plus PPC and paid social as secondary services. If the part of Powered by Search you valued most was the organic and SEO engine, SimpleTiger is a strong SEO-led alternative with deep SaaS tenure. Their paid media is secondary to SEO, so they're best for teams where organic is the primary growth focus and paid plays a supporting role.

Services:

• SEO (technical, content, link building)

• PPC (Google Ads)

• Paid social (Meta, LinkedIn)

• Webflow design and development

Clients: Bitly, Jotform, Segment, Gelato, ContractWorks, Totango.

Notable for: 18+ years of SaaS-only SEO experience with AI-powered content prioritization.

7. Aimers

Aimers is a SaaS performance marketing agency that has scaled 100+ SaaS and tech brands with $30M+ in managed ad spend. They hold Google Premier Partner, Microsoft Ads Certified, LinkedIn Certified, and Meta Business Partner status, covering Google, Microsoft, LinkedIn, and Meta with CRO and landing page support. If you want to unbundle from Powered by Search's integrated program and put paid media with a certified specialist, Aimers offers that focus plus the option of month-to-month contracts. They serve both B2B and B2C SaaS, so their focus is broader than B2B-only agencies.

Services:

• Paid search management (Google, Microsoft/Bing)

• Paid social management (LinkedIn, Meta)

• CRO and landing page design

• Campaign analytics and reporting

Clients: Mixpanel, ShipBob, CrowdSync, Originality.AI, Upper Hand.

Notable for: Platform certifications across all four major ad networks with month-to-month flexibility.

8. KlientBoost

KlientBoost is a well-established performance marketing agency with wide channel coverage: Google, Meta, LinkedIn, Microsoft, and Amazon, plus in-house landing page design and CRO. They serve multiple industries, including SaaS, e-commerce, education, and real estate, which gives them operational scale but less SaaS-specific depth. If you're moving off Powered by Search because you want paid execution paired with dedicated landing page optimization rather than a demand-gen program, KlientBoost's in-house CRO team is the differentiator. The trade-off is a generalist roster rather than a SaaS-only one.

Services:

• PPC management (Google, Meta, LinkedIn, Microsoft, Amazon)

• Landing page design and CRO

• Email marketing

• SEO

Clients: Airbnb, SAP, Bloomberg, Stanford University, Segment.

Notable for: Combining paid ads with in-house landing page design and CRO at scale.

How to Choose the Right Powered by Search Alternative

Decide whether you need a system or a specialist. Powered by Search sells an integrated demand engine across paid, SEO, content, and RevOps. If you want that whole system, compare it against other full-service partners. If paid media is the channel under pressure, a focused specialist will go deeper than any one slice of an integrated program.

Match the price floor to your stage. Integrated demand-gen retainers and fractional CMO models start high, often $10,000 to $45,000+ per month. A Series A team that needs sharp paid execution can get more value from a specialist than from paying for scope it won't use for another year.

Check creative production, not just strategy. Paid social burns through creative fast, and frameworks don't produce ads. Ask whether creative is built in-house, how quickly the team iterates, and how many experiments they run per quarter, so you're not the bottleneck.

Demand pipeline attribution, not platform metrics. Powered by Search ties work to pipeline and CAC, and any alternative should too. Ask how each agency connects ad spend to CRM pipeline and revenue, and what tools they use to do it, before you sign.

Confirm SaaS depth and account ownership. An agency that lives in B2B SaaS understands buying committees, product-led motions, and long sales cycles. Ask how many SaaS accounts they run now, what those companies sell, and who owns your account day to day rather than just who shows up on the sales call.

Work With Hey Digital

We're built for B2B SaaS teams that want paid media done right: dedicated focus, in-house creative, pipeline-connected attribution via Fibbler and Factors, and a senior strategist who owns your account. With 200+ SaaS clients and the operational credibility of running our own paid campaigns, we bring the depth and accountability that integrated generalists can't when paid is one part of a wider system.

If paid media is the channel you need to get right, and you'd rather have a specialist than one service line inside a demand-gen program, schedule a call to see if we're the right fit.