B2B CHATGPT ADS AGENCY

Run ChatGPT Ads for your B2B SaaS.

Reach B2B buyers while they explore problems, compare solutions, and decide what to do next.
Hey Digital is a ChatGPT ads agency helping B2B SaaS companies advertise on ChatGPT through campaign strategy, setup, conversion tracking, copy, creative, landing pages, and reporting.

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Trusted by 200+ B2B SaaS brands

Case study

Case study
Case study

A NEW PAID CHANNEL

ChatGPT Ads are worth testing.
The bigger question is how to test them properly.

It is a new channel with real potential, but plenty of unknowns. Without the right strategy, your first test can spend budget without showing you whether OpenAI Ads are actually right for your business.

Your strategy stops at keywords.

Product and competitor terms get repackaged as “conversational intent,” without mapping the problems, use cases, and decisions behind them.

You are still figuring out the platform.

Your team is spending weeks researching a new Ads Manager, changing specifications, emerging best practices, and unfamiliar targeting signals.

A generic agency treats it like another ad placement.

They may know how to launch campaigns, but not how B2B buyers research complex products, compare vendors, and move through long sales cycles.

The copy does not belong in the conversation.

Generic promises and immediate demo CTAs fail to explain what the product does or why it is relevant to what the user is exploring.

The landing page breaks the journey.

A specific, relevant ad sends the user to a broad homepage that makes them restart their research.

The campaign runs, but the test proves nothing.

There are no clear hypotheses, structured experiments, or criteria for assessing lead quality and downstream impact.

Your strategy stops at keywords.
Product and competitor terms get repackaged as “conversational intent,” without mapping the problems, use cases, and decisions behind them.
You are still figuring out the platform.
Your team is spending weeks researching a new Ads Manager, changing specifications, emerging best practices, and unfamiliar targeting signals.
A generic agency treats it like another ad placement.
They may know how to launch campaigns, but not how B2B buyers research complex products, compare vendors, and move through long sales cycles.
The copy does not belong in the conversation.
Generic promises and immediate demo CTAs fail to explain what the product does or why it is relevant to what the user is exploring.
The landing page breaks the journey.
A specific, relevant ad sends the user to a broad homepage that makes them restart their research.
The campaign runs, but the test proves nothing.
There are no clear hypotheses, structured experiments, or criteria for assessing lead quality and downstream impact.

OUR APPROACH

The Hey Digital Method:
How we run ChatGPT Ads for B2B SaaS.

Our ChatGPT Ads management service connects conversational intent, campaign strategy, creative, landing pages, and measurement, so every test gives you something useful to act on.

PHASE 1

Audit and foundation

PHASE 2

Measurement

PHASE 3

Audience strategy

PHASE 4

Campaign launch

PHASE 5

Reporting

We validate the opportunity before building the campaign.

We assess whether ChatGPT Ads are suitable for the product, market and acquisition strategy, and identify what needs to be in place before launch.

Includes:

Account, market and product-category eligibility review

Product, ICP and funnel assessment

Existing paid-media and landing-page review

Identification of suitable products,   offers and conversion actions

Analytics, CRM and conversion-tracking assessment

Landing-page accessibility and policy checks

Initial objective, budget and testing recommendation

Clear definition of what success should look like

We validate the opportunity before building the campaign.

We assess whether ChatGPT Ads are suitable for the product, market and acquisition strategy, and identify what needs to be in place before launch.

Includes:

Account, market and product-category eligibility review

Product, ICP and funnel assessment

Existing paid-media and landing-page review

Identification of suitable products,   offers and conversion actions

Analytics, CRM and conversion-tracking assessment

Landing-page accessibility and policy checks

Initial objective, budget and testing recommendation

Clear definition of what success should look like

PHASE 1

Audit and foundation

PHASE 2

Measurement

PHASE 3

Audience strategy

PHASE 4

Campaign launch

PHASE 5

Reporting

PHASE 1

Audit and foundation

PHASE 2

Measurement

PHASE 3

Creative & Landing Pages

PHASE 4

Campaign launch

PHASE 5

Reporting

We validate the opportunity before building the campaign.

We assess whether ChatGPT Ads are suitable for the product, market and acquisition strategy, and identify what needs to be in place before launch.

Includes:

Account, market and product-category eligibility review

Product, ICP and funnel assessment

Existing paid-media and landing-page review

Identification of suitable products,   offers and conversion actions

Analytics, CRM and conversion-tracking assessment

Landing-page accessibility and policy checks

Initial objective, budget and testing recommendation

Clear definition of what success should look like

ChatGPT Ads strategies built around how B2B buyers research, compare and decide.

We build the campaign mix around your ICP, product, buying journey  and the conversations most closely connected to meaningful action.

Category-discovery campaigns
Reach people learning about a category, exploring possible approaches, or trying to understand what type of solution they need.
Rather than forcing an immediate demo, the creative helps them understand where your product fits and why it may be relevant.
Best for
Emerging SaaS categories, products with low category awareness, and companies investing in demand creation.
Problem-and-solution campaigns
Connect your product to conversations in which someone is actively trying to solve a specific operational or business problem.
The ads focus on the practical next step: what the product does, how it helps, and who it is built for.
Best for
SaaS products with clear pain points and well-defined jobs to be done.
Use-case and workflow campaigns
Reach users describing a task, workflow, or outcome that your product can support.
Messaging is tailored to the user’s scenario rather than relying on one broad company-level value proposition.
Best for
Multi-product platforms, horizontal SaaS and products serving several distinct workflows.
Competitor and alternative campaigns
Reach people comparing tools, looking for alternatives or trying to fill a gap in an existing product or workflow.
We build accurate, useful comparison messaging that explains where your product differs, without unsupported claims or forced competitor attacks.
Best for
Established SaaS categories with recognisable competitors and strong evaluation-stage demand.
Product and feature campaigns
Show how a specific product, module or capability helps with the question the user is exploring.
The landing page then continues directly into the relevant feature, workflow or product experience.
Best for
Complex SaaS platforms with multiple products, modules, integrations or target audiences.
Industry- and role-specific campaigns
Adapt the message to the language, priorities and constraints of a particular industry or buying role.
The same product may need a very different value proposition for a platform engineer, security leader, finance team or revenue operator.
Best for
SaaS companies with proven vertical use cases or distinct decision-makers within the buying committee.
We do not begin with  every possible campaign.
We start with the conversations most closely connected to a meaningful action, build enough creative coverage to learn and expand based on delivery, conversion quality, and pipeline signals.
Book a call

Category-discovery campaigns
Reach people learning about a category, exploring possible approaches, or trying to understand what type of solution they need.
Rather than forcing an immediate demo, the creative helps them understand where your product fits and why it may be relevant.
Best for
Emerging SaaS categories, products with low category awareness, and companies investing in demand creation.
Problem-and-solution campaigns
Connect your product to conversations in which someone is actively trying to solve a specific operational or business problem.
The ads focus on the practical next step: what the product does, how it helps, and who it is built for.
Best for
SaaS products with clear pain points and well-defined jobs to be done.
Use-case and workflow campaigns
Reach users describing a task, workflow, or outcome that your product can support.
Messaging is tailored to the user’s scenario rather than relying on one broad company-level value proposition.
Best for
Multi-product platforms, horizontal SaaS and products serving several distinct workflows.
Competitor and alternative campaigns
Reach people comparing tools, looking for alternatives or trying to fill a gap in an existing product or workflow.
We build accurate, useful comparison messaging that explains where your product differs, without unsupported claims or forced competitor attacks.
Best for
Established SaaS categories with recognisable competitors and strong evaluation-stage demand.
Product and feature campaigns
Show how a specific product, module or capability helps with the question the user is exploring.
The landing page then continues directly into the relevant feature, workflow or product experience.
Best for
Complex SaaS platforms with multiple products, modules, integrations or target audiences.
Industry- and role-specific campaigns
Adapt the message to the language, priorities and constraints of a particular industry or buying role.
The same product may need a very different value proposition for a platform engineer, security leader, finance team or revenue operator.
Best for
SaaS companies with proven vertical use cases or distinct decision-makers within the buying committee.
We do not begin with  every possible campaign.
We start with the conversations most closely connected to a meaningful action, build enough creative coverage to learn and expand based on delivery, conversion quality, and pipeline signals.
Book a call

Category-discovery campaigns
Reach people learning about a category, exploring possible approaches, or trying to understand what type of solution they need.
Rather than forcing an immediate demo, the creative helps them understand where your product fits and why it may be relevant.
Best for
Emerging SaaS categories, products with low category awareness, and companies investing in demand creation.
Problem-and-solution campaigns
Connect your product to conversations in which someone is actively trying to solve a specific operational or business problem.
The ads focus on the practical next step: what the product does, how it helps, and who it is built for.
Best for
SaaS products with clear pain points and well-defined jobs to be done.
Use-case and workflow campaigns
Reach users describing a task, workflow, or outcome that your product can support.
Messaging is tailored to the user’s scenario rather than relying on one broad company-level value proposition.
Best for
Multi-product platforms, horizontal SaaS and products serving several distinct workflows.
Competitor and   alternative campaigns
Reach people comparing tools, looking for alternatives or trying to fill a gap in an existing product or workflow.
We build accurate, useful comparison messaging that explains where your product differs, without unsupported claims or forced competitor attacks.
Best for
Established SaaS categories with recognisable competitors and strong evaluation-stage demand.
Product and feature campaigns
Show how a specific product, module or capability helps with the question the user is exploring.
The landing page then continues directly into the relevant feature, workflow or product experience.
Best for
Complex SaaS platforms with multiple products, modules, integrations or target audiences.
Industry- and   role-specific campaigns
Adapt the message to the language, priorities and constraints of a particular industry or buying role.
The same product may need a very different value proposition for a platform engineer, security leader, finance team or revenue operator.
Best for
SaaS companies with proven vertical use cases or distinct decision-makers within the buying committee.
We do not begin with  every possible campaign.
We start with the conversations most closely connected to a meaningful action, build enough creative coverage to learn and expand based on delivery, conversion quality, and pipeline signals.
Book a call

Why B2B SaaS companies choose us for ChatGPT Ads.

Choosing the right ChatGPT advertising agency is not just about finding a team that understands the platform.
You need a partner that understands your audience, sales cycle, product complexity, and the difference between generating traffic and creating qualified pipeline.

200+ B2B SaaS accounts managed. That is all we do.

Every campaign strategy, creative decision, and landing page comes from experience across real SaaS accounts in MarTech, FinTech, infrastructure, developer tools, productivity, and other complex categories.

No ecommerce playbooks forced onto long sales cycles. No generalist agency learning your business model while learning the platform.

B2B SaaS paid media is the problem we solve.

Senior strategists who own the account.

A senior paid-media strategist leads the programme and remains your dedicated point of contact.

They connect ChatGPT Ads to your wider acquisition strategy, while our team supports research, execution, copy, design, landing pages and reporting.

You are not handed from the person who sold the strategy to a junior team that only knows the interface.

In-house creative built around buying intent.

Our copywriters and designers develop distinct variations around different problems, use cases, roles, features and buying situations.

The headline, description, image and landing page are developed as one connected experience.

Structured experimentation, not set-and-forget.

We test intent themes, offers, copy angles, creative treatments and landing pages with defined hypotheses.

Every test is documented. Every result informs the next iteration.

This helps us build a strategy around what works for your account, rather than relying on a universal best-practice checklist.

Attribution that connects clicks to revenue.

We use platform reporting, conversion measurement, analytics, and CRM signals to understand what happens after someone clicks.

Where the data infrastructure allows, we report on qualified leads, opportunities, pipeline, and revenue.

That is what determines whether ChatGPT Ads deserve more budget.

Book a call

What marketing leaders say about working with Hey Digital.

“We were looking for experience in other channels, or at least a willingness to test. Hey Digital gave us both.”

Elizabeth Thorn

Head of Marketing

“We were looking for experience in other channels, or at least a willingness to test. Hey Digital gave us both.”

Elizabeth Thorn

Head of Marketing

“We were looking for experience in other channels, or at least a willingness to test. Hey Digital gave us both.”

Elizabeth Thorn

Head of Marketing

FIT CHECK

If any of these is you, let's talk.

Probably not a fit if:

You are pre-product-market fit or still defining   your ICP.

Your product category is not currently eligible   to advertise on ChatGPT.

You expect to purchase exact prompts or guarantee placement beneath particular conversations.

You want to upload one generic ad and leave   it unchanged.

You expect meaningful conclusions from a very small, one-week test.

You do not have a suitable landing page or measurable conversion action.

You want ChatGPT to endorse your company or include your brand inside its organic answer.

We’re a strong fit if:

You are a B2B SaaS company with product-market fit and a defined ICP.

Your buyers use ChatGPT to research problems, compare approaches, or evaluate software.

You have a clear product, use case, offer, or landing page worth promoting.

You are prepared to treat ChatGPT Ads as a structured test, not a guaranteed shortcut to scale.

You want strategy, campaign execution, copy, creative, and landing pages managed as one system.

You care about pipeline quality and revenue rather than impression volume alone.

You want ChatGPT Ads evaluated alongside your existing paid-media programme.

Ready to find out where ChatGPT Ads fit in your  paid-media mix?

Book a call with us and we will review your product, ICP, existing channels, landing pages, and measurement setup. Then, we will show you whether ChatGPT Ads are a credible opportunity, and what a meaningful first test would involve.