HYBRID SAAS PAID ADS AGENCY

Paid ads that drive both self-serve signups and qualified demos.

Most B2B SaaS companies run both PLG and sales-led motions.   

We build paid ad campaigns that serve the two funnels from a single strategy.   

Trusted by SocialBee, Writesonic, and others running hybrid SaaS motions.

Most B2B SaaS companies run both PLG and sales-led motions.   

We build paid ad campaigns that serve the two funnels from a single strategy.   

Trusted by SocialBee, Writesonic, and others running hybrid SaaS motions.

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Explore results

Join these hybrid SaaS companies growing with Hey Digital

Case study

Join these hybrid SaaS companies growing with Hey Digital

Case study
Case study
Case study
Case study
Case study

Join these hybrid SaaS companies growing with Hey Digital

Case study

“I was able to send the year-over-year data to our CRO, and his response was clear: paid is obviously a channel that works for us. When it's done right, it works.”

Elizabeth Thorn

Head of Marketing

Paid social

Paid search

Landing Pages

What we did

159%

increase in won deal value from paid

52%

reduction in ad spend while maintaining deal volume

Read full results

52%

reduction in ad spend while maintaining deal volume

159%

increase in won deal value from paid

Read full results

OUR PROCESS

How we run paid ads for hybrid SaaS.

Most agencies run the same playbook for everyone.

We run a 5-step system, but tailor to the needs of each and every client.

PHASE 1

Audit

PHASE 2

Strategy

PHASE 3

Creative

PHASE 4

Launch

PHASE 5

Optimization

We audit both the self-serve and sales-assisted funnels against how each buyer type actually converts. Tracking gaps, misaligned conversion events, and where budget meant for one motion leaks into the other.

What we did for SocialBee

“SocialBee had zero prior paid ads. Organic and AppSumo had driven growth, but neither was scalable. We identified the competitor landscape and mapped both conversion paths: free trial signups and demo bookings for sales.”

Dominykas Semeklis

Head of Performance Marketing

PHASE 1

Audit

PHASE 2

Strategy

PHASE 3

Creative

PHASE 4

Launch

PHASE 5

Optimization

PHASE 1

Audit

PHASE 2

Strategy

PHASE 3

Creative

PHASE 4

Launch

PHASE 5

Optimization

We audit both the self-serve and sales-assisted funnels against how each buyer type actually converts. Tracking gaps, misaligned conversion events, and where budget meant for one motion leaks into the other.

What we did for SocialBee

Dominykas Semeklis

Head of Performance Marketing

What We Offer

Full-stack paid media for hybrid SaaS.

Every paid channel and creative format hybrid SaaS companies need to drive both self-serve signups and sales pipeline, managed as one system.

Paid social for hybrid SaaS.

Reach both individual users and buying committees on LinkedIn, Meta, and Reddit. Full-funnel campaigns that drive trial signups from product-aware buyers and demo requests from enterprise prospects.

Paid search for hybrid SaaS.

Capture high-intent searches across both conversion paths. Self-serve keywords drive to signup pages. Sales-intent keywords drive to demo landing pages. One search strategy, two funnels.

Creative for   hybrid SaaS.

In-house ad creative, landing pages, and product assets for every funnel stage across both motions. Static, motion, video, and document ads, with new variations every sprint.

Video for hybrid SaaS.

Product walkthroughs for self-serve buyers and customer stories for enterprise prospects. Built for YouTube, LinkedIn, and Meta.

Channels

Ads for Hybrid SaaS.

Google

Bing

Youtube

RESULTS

Hybrid SaaS companies  that scaled with Hey Digital.

Explore all case studies

+159%

increase in won deal value

+52%

reduction in ad spend

+38%

improvement in LTV:Ad Spend ratio

Read full case study

+159%

increase in won deal value

+52%

reduction in ad spend

+38%

improvement in LTV:Ad Spend ratio

Read full case study

+159%

increase in won deal value

+52%

reduction in ad spend

+38%

improvement in LTV:Ad Spend ratio

Read full case study

“I was able to send the year-over-year data to our CRO, and his response was clear: paid is obviously a channel that works for us. When it's done right, it works.”

Elizabeth Thorn

Head of Marketing

“I was able to send the year-over-year data to our CRO, and his response was clear: paid is obviously a channel that works for us. When it's done right, it works.”

Elizabeth Thorn

Head of Marketing

“I was able to send the year-over-year data to our CRO, and his response was clear: paid is obviously a channel that works for us. When it's done right, it works.”

Elizabeth Thorn

Head of Marketing

IN-HOUSE CREATIVE

Ads built to convert SaaS buyers,  not for Times Square.

Our in-house team ships new creative every sprint across all channels.  Static, motion, video, document ads. Here's a sample of recent work for hybrid SaaS companies.