LINKEDIN THOUGHT LEADER CONTENT
Become the voice your market trusts.
Your founders, executives, and internal experts already have the insight, authority, and stories that can help buyers believe in your B2B SaaS.
We turn that expertise into LinkedIn content designed to build trust, create demand, and support pipeline, then use paid distribution to get the strongest posts in front of your ICP and target accounts faster.
accounts managed for paid ads
under one roof
from our own account
WHY LINKEDIN THOUGHT LEADERSHIP?
Build trust before the demo, so buyers already see your value.
Most B2B SaaS buyers spend weeks or months learning, comparing options, and deciding which companies they can trust before booking a demo.
Thought leadership builds that trust early, so buyers already understand your perspective and value when they’re ready to speak to Sales.
WHAT WE DO
We build and run your LinkedIn content engine end-to-end.
A complete thought leadership program, not a monthly batch of posts.
We define what your company should be known for, the topics it can credibly own, and how the content connects to buyer priorities, market conversations, and wider business goals.
Every content pillar is grounded in what your company knows, what your audience cares about, and where you have something meaningful to add.
Our copywriters uncover the strongest ideas already hiding inside the business through focused interviews, voice notes, customer calls, internal updates, research, and existing company material.
Your team does not need to come prepared or turn internal conversations into formal content briefs. We ask the questions, find the angle, and identify what is worth developing.
We turn raw expertise into LinkedIn content that is useful to the audience, while also feeling true to the person publishing it.
Each post is drafted end to end, from the initial angle and hook to the final structure. Your team receives complete drafts for review and approval before anything is published.
When the idea will be stronger with a design asset, our in-house team creates the right visual, chart, carousel, product treatment, GIF, or short-form video.
The format follows the idea rather than forcing every post into the same template.
Client’s Favorite
The strongest posts can be promoted through LinkedIn Thought Leader Ads to priority accounts, relevant roles, and ICP-matched audiences.
Paid amplification is selective and flexible. It can begin with a modest budget behind a few high-priority posts or support a wider LinkedIn and ABM program.
Organic performance reveals which topics, hooks, and formats are attracting relevant engagement and building familiarity with the right audience.
Where paid amplification is included, reporting can also cover account reach, repeat exposure, engaged companies, opportunities, and influenced pipeline.
The goal is to understand which ideas are helping the wider demand-generation strategy.
PAID CONTENT PROMOTION
Create content worth reading.
Then help the right buyers see it.
Organic content builds the foundation. LinkedIn Thought Leader Ads give selected posts more controlled reach across the accounts and buyers your company wants to influence.
We can promote content to:
Named target accounts
ICP-matched companies
Priority industries
Relevant functions and seniorities
Open opportunities
Website visitors
Previous ad and content engagers
Customer and contact lists
Hey Digital manages the targeting, budget, delivery, optimisation and reporting.
B2B SaaS companies trusted us for paid ads
monthly ad spend for B2B SaaS companies
WE RUN THE STRATEGY WE SELL
Thought leadership already powers Hey Digital’s own LinkedIn growth.
We turn client work, internal experiments, and lessons from running the agency into content for our own audience. We then add paid reach to connect audience attention to pipeline.
Influenced pipeline
Influenced revenue
Return on ad spend
Shorter sales cycle
Data as of August 2026
CHOOSE YOUR GROWTH PLAN
Start with content.
Add paid amplification when it helps.
The exact scope can be tailored around the amount of content, creative support and paid distribution your company needs.
Growth
Build a consistent LinkedIn presence.
For B2B SaaS companies that want regular thought leadership content without building a large internal content operation.
Includes:
Up to 12 posts per month
1 primary profile
Thought leadership and content strategy
Voice development
Quarterly 60-minute strategy session
Monthly async idea collection
Post writing and revisions
Light static design where useful
Rolling content planning
Organic performance insights
Paid amplification (LinkedIn Thought Leadership Ads) available as an add-on
Best for
A focused pilot or a company beginning to build a consistent thought leadership presence.
Advanced
Connect content to paid LinkedIn distribution.
For B2B SaaS companies ready to make thought leadership a core part of their demand-generation strategy.
Includes:
Up to 20 posts per month
Content strategy and voice development
Monthly 60-minute strategy session
Ongoing async idea collection
Post writing and revisions
Static designs and short-form videos
Organic performance analysis
LinkedIn Thought Leadership Ads launch and optimisation
Up to 3 dynamic ABM lists refreshed monthly
Retargeting strategy
Reporting dashboard
HubSpot deal mapping and pipeline reporting
Monthly content and performance insights
Best for
Not ready for an ongoing engagement?
Begin with a focused sprint to:
Define the audience and content pillars
Establish the initial voice
Identify the strongest sources of ideas
Create the first set of posts
Recommend supporting creative
Build a paid amplification plan
The sprint can remain a standalone engagement or become the foundation for ongoing content and distribution.
FIT CHECK
Is this the right program for your company?
We’re a strong fit if:
You are a B2B SaaS company with a defined ICP and positioning
The business has genuine experience, opinions, or customer insight worth sharing
You want to build trust before buyers enter the sales process
You need consistent content without creating a large internal workload
You want the content to sound like the person publishing it
You care about reaching relevant buyers, not simply growing a follower count
You want the option to connect organic content to paid distribution
We are not the right fit if:
You are still defining the product, category, or audience
Nobody inside the business is willing to attach their name to a genuine point of view
You only want polished company announcements
Every opinion needs to be softened until it could have come from any company
You expect every post to produce demo requests immediately
You want guaranteed virality or follower growth
You are looking for a one-off post rather than a consistent program
LinkedIn thought leadership, answered.
