The 10 best SaaS Paid Social agencies in 2026

For many SaaS teams, paid social is now the channel that determines whether demand generation scales or stalls. When aligned with business goals, it supports awareness and consideration and reinforces pipeline creation across key accounts.

The challenge lies in execution. Paid social for SaaS requires a clear understanding of buying committees, message sequencing, and how social exposure contributes to pipeline over time.

This guide covers the best SaaS paid social agencies to evaluate in 2026, focusing on partners with experience driving pipeline and revenue outcomes rather than surface-level engagement.

TL;DR – The Best SaaS Marketing Agencies That Do Paid Social

10 Best SaaS Paid Social Agencies

1. Hey Digital

Hey Digital is a B2B SaaS performance marketing agency with deep experience running paid social programs that support pipeline creation and revenue growth. Our agency helps SaaS companies use paid social as a demand generation and deal-influence channel, rather than a standalone lead source.

Hey Digital’s paid social work focuses on aligning audience strategy, creative testing, and measurement with how SaaS buyers actually move through the funnel.

How Hey Digital approaches paid social

• Designs paid social around ICPs, ABM lists, and buying committees

• Uses LinkedIn, Meta, and other social channels to support demand generation and pipeline creation

• Full-funnel focus balancing prospecting and awareness with retargeting and conversion

• Uses in-house creative team to quickly test & find scroll-stopping ads

• Measures success through pipeline and revenue contribution

Services

• SaaS paid social strategy

• LinkedIn Ads, Meta Ads, Reddit Ads, and YouTube Ads execution

• Full-funnel paid social campaigns

• PPC advertising

• Pipeline and revenue reporting

Clients

Hey Digital works with growth-stage and scaling B2B SaaS companies using paid social to support demand generation, account coverage, and pipeline creation. Clients include Instantly, PostHog, Toggl, Hotjar, Todoist, UserTesting, and others.

Notable for

Using paid social to make an impact beyond generating leads, influencing customer acquisition and driving deal progression.

2. Soap Media

Image: Soap Media

Soap Media is a digital agency with strong creative capabilities applied to paid social. The team supports SaaS and B2B brands by combining creative production with paid social execution across LinkedIn and Meta, helping campaigns stand out in crowded feeds.

Services

• Paid social campaign delivery

• LinkedIn and Meta Ads execution

• Creative development for paid social

• Creative testing and iteration

• Performance reporting

Clients: B2B and SaaS companies across mid-market and enterprise segments

Notable for: Creative-led paid social campaigns focused on demand generation and performance

3. B2Linked

Image: B2Linked

B2Linked is a paid social agency dedicated exclusively to LinkedIn Ads. The team is brought in when SaaS and B2B companies need deep platform knowledge, advanced campaign structures, and hands-on expertise navigating LinkedIn’s targeting, formats, and optimization levers.

Services

• LinkedIn Ads account management

• Campaign structure and optimization

• LinkedIn audience and account targeting

• Platform-specific reporting and insights

Clients: B2B and SaaS companies across multiple industries

Notable for: Deep, platform-specific LinkedIn Ads expertise

4. Impactable

Image: Impactable

Impactable focuses on LinkedIn-based lead generation for SaaS companies that prioritize inbound volume. Their work centers on building and scaling Lead Gen Form campaigns with a strong emphasis on cost efficiency and predictable lead flow.

Services

• LinkedIn lead generation campaigns

• Lead generation forms setup and optimization

• Audience targeting for inbound programs

• Cost-per-lead performance reporting

Clients: B2B SaaS and professional services companies

Notable for: Scaling LinkedIn Ads programs focused on lead volume and efficiency

5. Refine Labs

Image: Refine Labs

Refine Labs is a B2B SaaS agency known for shaping modern thinking around demand creation, capture, and conversion. The team works primarily with larger SaaS companies, using paid social to influence buyer behavior, support category leadership, and drive pipeline across complex sales environments.

Services

• Full-funnel paid social strategy

• Demand creation and demand capture programs

• Paid social measurement frameworks

• Messaging and category positioning

Clients: Mid-market and enterprise SaaS companies

Notable for: Full-funnel paid social programs spanning demand creation, capture, and conversion

6. Disrupt Marketing

Image: Disrupt Marketing

Disrupt Marketing approaches paid social through a creative-first lens. The agency helps SaaS teams design and scale campaigns by testing creative concepts, messaging angles, and formats, then doubling down on what performs across LinkedIn and Meta.

Services

• Creative-led paid social campaigns

• Paid social scaling frameworks

• LinkedIn and Meta campaign execution

• Creative testing and iteration

Clients: B2B and SaaS companies across growth and enterprise segments

Notable for: Paid social programs designed around demand generation and pipeline impact

7. Impression

Image: Impression

Impression is a digital marketing agency that delivers paid social within a structured paid media framework. Their work suits SaaS companies that want disciplined execution, clear governance, and paid social programs that integrate cleanly with broader performance marketing efforts.

Services

• Paid social planning within paid media programs

• LinkedIn and Meta Ads execution

• Audience segmentation and testing

• Paid media measurement and reporting

Clients: B2B and SaaS companies across mid-market and enterprise segments

Notable for: Structured paid social programs that combine creative, targeting, and performance insight

8. NoGood

Image: NoGood

NoGood is a growth marketing agency known for its experimentation-driven approach. In paid social, the team focuses on rapid testing across audiences, creative, and platforms to identify scalable opportunities and inform broader growth strategy.

Services

• Paid social experimentation programs

• Audience and creative testing frameworks

• Analytics and performance modeling

• Funnel experimentation and optimization

Clients: High-growth SaaS and technology companies

Notable for: Experimentation-led paid social and growth testing

9. Aimers

Image: Aimers

Aimers specializes in improving paid social performance for SaaS companies that already invest in LinkedIn and Meta. The team is typically engaged to refine targeting, improve performance, and increase return from existing paid social spend across longer sales cycles.

Services

• Paid social performance optimization

• LinkedIn and Meta Ads management

• Account and audience targeting refinement

• Performance analysis and efficiency reporting

Clients: B2B and SaaS companies across growth and enterprise segments

Notable for: Paid social programs focused on demand generation and pipeline impact

10. TripleDart

Image: TripleDart

TripleDart is a B2B growth agency that uses paid social as one component of integrated demand generation programs. Their work supports SaaS teams looking to align paid social with content, messaging, and funnel strategy rather than running the channel in isolation.

Services

• Paid social strategy within demand gen programs

• Campaign execution across paid social

• Demand generation support

• Performance tracking and reporting

Clients: Growth-stage B2B SaaS companies

Notable for: Paid social within integrated demand generation programs

How to Choose the Right SaaS Paid Social Agency

Selecting a SaaS paid social agency requires clarity on how paid social fits into your go-to-market strategy.

1. SaaS brands and B2B experience

Paid social works differently in SaaS than in ecommerce or consumer marketing. Agencies should understand long sales cycles and role-based targeting, and how to tweak paid ad campaigns to meet customers across these stages.

2. Role clarity within the funnel

Strong agencies are clear on how paid social fits into the broader buyer journey. This includes how campaigns support awareness, consideration, and influence over time, rather than treating paid social as a standalone acquisition tactic.

3. Creative strategy

Paid social performance depends on capturing message-market fit. Agencies should have a clear approach to ad creation and content creation and be able to align this with the target audience.

4. Measurement beyond vanity metrics

Impressions, views, and likes can be ego-boosting, but they rarely drive sustainable growth. The most effective paid social programs measure influence on your pipeline and revenue. 

Why SaaS Companies Choose Hey Digital for Paid Social

Paid social performs best when it is treated as a strategic growth channel rather than a standalone tactic.

Hey Digital helps B2B SaaS companies of all sizes run paid social programs that complement other marketing channels. By aligning targeting, creative, and measurement with commercial outcomes, Hey Digital enables SaaS teams to turn paid social into a predictable growth lever.

We’ve been trusted to run paid social for some of the most well-known SaaS companies, including PostHog, Instantly, Toggl, UserTesting, and more.

If you want to run paid social ads, we might be the right fit for you. Contact us today to schedule a call.