Hey Digital Alternatives for B2B SaaS in 2026

If you're searching for Hey Digital alternatives, you're probably doing the responsible thing: comparing options before you commit a budget and a quarter to an agency. We respect that. So rather than pretend we're the right answer for every B2B SaaS company, this guide lays out the field honestly and tells you who each alternative is best for.

Here's our own position, plainly. We're a B2B SaaS performance marketing agency that works exclusively with SaaS companies, and paid media is our entire focus: LinkedIn, Google, and Meta, backed by in-house creative and CRM-connected attribution. If you want a specialist that treats paid as the main event and lives in SaaS buying cycles, that's exactly what we're built for.

But "alternatives" searches happen for real reasons, and some of them point somewhere other than us. Here are some of the common reasons we aren't a fit:

• You want full-funnel under one roof. If paid, SEO, content, and RevOps all need to come from the same partner, an integrated demand-gen agency may fit better than a paid specialist.

• You're operating at enterprise scale. We can comfortably handle multi-million dollar ad budgets, but anything running into the tens of millions is likely better served by a dedicated agency built around that scale and complex RevOps.

• You've not found product-market fit. If you're pre-$1M ARR, have ad budgets below $10K/mo, and/or haven't found a growth channel with a specific target segment then running ads with us now might not be your best bet.

• You want a single-channel specialist or a different model. A LinkedIn-only shop, a fractional CMO, or the lowest possible price point are all legitimate priorities that change the answer.

This guide covers nine agencies, including us, with an honest read on where each one wins. Use it to find the right fit, whether that's Hey Digital or not.

Summary Table

Hey Digital Alternatives

1. Hey Digital

Hey Digital is a B2B SaaS performance marketing agency that works exclusively with SaaS companies. Paid media is our whole focus, not one line in a longer list: LinkedIn, Google, and Meta, with in-house creative and CRM-connected attribution built into every account. Every strategist and every piece of creative has been shaped by the same problem, repeated across 200+ SaaS clients: getting a SaaS buyer from first impression to demo to closed revenue through long, multi-stakeholder sales cycles.

We also run paid ads for our own pipeline. We use LinkedIn, Google, and Meta to attract our own B2B SaaS clients, testing the same formats, audiences, and creative angles we run for the companies we work with. When a platform shifts its algorithm or changes targeting, our team feels it firsthand, not secondhand from a report.

How we approach B2B SaaS performance marketing

For B2B SaaS, paid media has to answer one question: is this spend producing qualified pipeline and revenue? Hitting that target takes account-based targeting, the right channel mix, creative built for SaaS buyers, and attribution that follows a deal all the way through the CRM.

Key elements of our approach:

• ABM and sales alignment. We build campaigns using company lists, CRM data, and account intelligence from our clients' sales teams. On LinkedIn, targeting is layered around specific ICPs and account tiers. On Meta and Google, audiences come from CRM data, not broad demographics.

• Pipeline and revenue measurement. We use Fibbler and Factors to connect ad platform data to CRM pipeline. Reporting shows which campaigns produce deals that progress and revenue that closes, so a skeptical CFO can see the line from ad to opportunity.

• Structured experimentation. Every account runs on a defined experiment plan. We test creative, messaging, audiences, and formats on a regular cadence with documented hypotheses and results, so campaigns keep improving instead of stalling after launch.

• In-house creative built for SaaS buyers. Our in-house writers and designers produce static ads, motion, video, and landing pages. The tight loop between strategists and designers means faster iteration and more experiments per quarter than a model that hands creative to a separate function.

How we're different

• Exclusive focus on B2B SaaS, no other industries

• 200+ B2B SaaS clients supported

• Senior B2B SaaS strategist as your dedicated account owner

• Dogfooding, we run paid ads for our own pipeline

• Pipeline, revenue, and CRM-connected attribution (Fibbler, Factors)

• In-house creative team (static, motion, video, landing pages)

• Structured systems on ClickUp, proactive Slack communication, regular strategy calls with recaps

Best fit, and when to look elsewhere

We're the strongest fit for Series A to Series C+ SaaS teams that want paid media run by a specialist with deep SaaS context and in-house creative. If you need SEO, content, and RevOps from the same partner, or you want a fractional CMO to own marketing leadership, one of the full-service alternatives below will serve you better. We'd rather tell you that up front than be the wrong fit.

Clients

We work with Series A to Series C+ B2B SaaS companies across MarTech, FinTech, data infrastructure, productivity software, and more. Notable clients include Instantly, PostHog, Toggl, Hotjar, Todoist, UserTesting, and Adjust.

Notable for

The combination of B2B SaaS exclusivity, in-house creative, pipeline-connected attribution via Fibbler and Factors, and the operational credibility that comes from running our own paid ads for pipeline.

2. Directive

Directive is a large B2B marketing agency built around a "Customer Generation" methodology that optimizes for pipeline over MQLs across paid media, SEO, CRO, RevOps, and strategic consulting. They've served 420+ brands with a claimed $1B+ in attributed revenue. Where we focus narrowly on paid media for SaaS, Directive offers integrated breadth at enterprise scale in the US. They work across B2B sectors rather than SaaS exclusively, and their pricing skews enterprise, so they fit larger companies with complex programs that want a single partner spanning channels and RevOps.

Services:

• Paid media management (search and social)

• SEO and content strategy

• Conversion rate optimization

• Revenue operations and consulting

Clients: Amazon, plus 420+ B2B brands across multiple industries.

Notable for: Enterprise-scale "Customer Generation" methodology with RevOps capabilities.

3. Powered by Search

Powered by Search is a Toronto-based B2B SaaS agency that combines paid media, SEO, content, and RevOps under proprietary frameworks like its Predictable Growth model, tying work to pipeline and CAC. If you want paid and organic working as one integrated demand engine rather than a paid specialist plus a separate SEO partner, Powered by Search is a strong option with a credible SaaS roster including Clio, Loopio, and Basecamp. Their client base is concentrated in North America, and engagements are built for the integrated model rather than standalone paid execution.

Services:

• Paid media management (Google, LinkedIn, Meta)

• SEO and content strategy

• CRO and demand generation

• Marketing strategy

Clients: Clio, Loopio, TradeRev, EventMobi, Certn.

Notable for: B2B SaaS demand generation with an integrated paid, SEO, and content model.

4. TripleDart

TripleDart is a B2B SaaS marketing agency based in India that offers full-funnel services: paid media, SEO, content, ABM, and CRO. They've built a recognizable SaaS roster with names like Freshworks and Sprinto, and their India-based operations let them price competitively against US and UK agencies. If you want broader coverage than a paid specialist provides, at a more accessible price point, TripleDart is worth a look. The trade-offs are timezone alignment for US and EU teams and the fact that paid media is one of six services rather than the sole focus. Two of TripleDart's founders previously worked at Hey Digital.

Services:

• Paid media management (LinkedIn, Meta, Google)

• SEO and content marketing

• Account-based marketing

• CRO

Clients: Freshworks, Sprinto, Atlan, Airmeet, Rocketlane.

Notable for: Full-funnel B2B SaaS marketing at a cost-effective price point.

5. Refine Labs

Refine Labs works exclusively with B2B SaaS (mid-market and enterprise) and built its reputation challenging the MQL model. Their "Demand Gen 2.0" methodology prioritizes demand creation through paid social, dark social influence, and self-reported attribution over gated content and form fills. If you want a partner with a strong strategic point of view on how demand gets created, rather than a focused paid execution team, Refine Labs offers that frame.

They've served 300+ B2B brands. The model is methodology-heavy, so it suits teams that want a strategic partner as much as execution. They also tend to work with mid-market and enterprise companies, so expect pricing packages and required ad budgets to align with this.

Services:

• Demand generation strategy and execution

• Paid media management (social and search)

• Creative services

• Training and advisory (The Vault)

Clients: Clari, Vena, Splash, Zappi, Loxo.

Notable for: Demand creation methodology with self-reported attribution for B2B SaaS.

6. KlientBoost

KlientBoost is a well-established performance marketing agency with wide channel coverage: Google, Meta, LinkedIn, Microsoft, and Amazon, plus in-house landing page design and CRO. They serve multiple industries, including SaaS, e-commerce, education, and real estate, which gives them operational scale but less SaaS-specific depth than a SaaS-only agency. If you want paid execution paired with a dedicated landing page and CRO team at scale, KlientBoost's in-house conversion work is the differentiator. The trade-off is a generalist roster rather than a SaaS-only one.

Services:

• PPC management (Google, Meta, LinkedIn, Microsoft, Amazon)

• Landing page design and CRO

• Email marketing

• SEO

Clients: Airbnb, SAP, Bloomberg, Stanford University, Segment.

Notable for: Combining paid ads with in-house landing page design and CRO at scale.

7. Impactable

Impactable is a LinkedIn Ads agency that works exclusively on LinkedIn for B2B companies, combining paid campaigns with organic LinkedIn strategy and ABM targeting. If LinkedIn is the only channel you intend to run and you'd rather have a single-platform specialist than a multi-channel team, Impactable goes deep on LinkedIn. The trade-off is the absence of Meta, Google, or Reddit coverage, and they're B2B broadly rather than SaaS-specific, so the playbooks aren't built solely around SaaS sales cycles.

Services:

• LinkedIn Ads management and strategy

• LinkedIn organic content support

• ABM targeting on LinkedIn

• LinkedIn audience building

Clients: B2B companies across multiple verticals (specific names not publicly listed).

Notable for: LinkedIn-only specialization with combined paid and organic strategy.

8. Getuplead

Getuplead is a SaaS PPC and paid social agency with 10+ years of experience, working exclusively with B2B SaaS. Their team is made up of senior specialists with no junior account managers, many of whom have held in-house Marketing Director roles. Like us, they're SaaS-only and senior-led, so they're a close comparison if you want a focused paid team. Their channel mix includes Reddit alongside LinkedIn, plus Google and Bing, which is useful for SaaS companies targeting technical buyers in developer and product communities. They publish less creative-production detail than a creative-led agency.

Services:

• LinkedIn Ads management

• Reddit Ads management

• Google and Bing Ads management

• SaaS-focused paid media strategy

Clients: Adobe, Siemens, Snowflake, and rapidly-growing SaaS startups.

Notable for: Senior-only team with LinkedIn and Reddit paid social expertise for B2B SaaS.

9. Kalungi

Kalungi positions itself as a full-service B2B SaaS marketing agency and pairs a fractional CMO with a full execution team across paid, SEO, content, ABM, and marketing operations. If what you actually need is marketing leadership plus execution, not a paid specialist to plug into an existing team, Kalungi leans into that directly: a CMO-level strategist sets direction and the team delivers. They've worked with 100+ B2B SaaS companies. Pricing starts around $45,000 per month, so they fit SaaS companies that lack internal marketing leadership and want a near-complete department.

Services:

• Fractional CMO plus full marketing team execution

• Paid media management

• SEO and content marketing

• ABM and marketing automation

Clients: 100+ B2B SaaS companies.

Notable for: Fractional CMO model with full-stack SaaS marketing execution.

How to Choose the Right B2B SaaS Agency

Decide whether you need a specialist or a system. A paid media specialist goes deeper on LinkedIn, Google, and Meta than any one slice of a full-service program. A full-service or demand gen agency gives you paid, SEO, content, and RevOps from one partner. Name which of those you actually need before you compare shortlists.

Match the model and price to your stage. Fractional CMO and integrated demand gen retainers start high, often $10,000 to $45,000+ per month. A Series A team that needs sharp paid execution can get more value from a specialist than from paying for scope it won't use yet. A later-stage team running a complex program may want the breadth.

Confirm SaaS depth, not just B2B experience. An agency that lives in B2B SaaS understands buying committees, product-led motions, trial-to-paid funnels, and the long gap between a click and closed revenue. Ask how many SaaS accounts they run now and what those companies sell.

Check creative production. Paid social burns through creative fast. Ask whether creative is built in-house, how quickly the team iterates, and how many experiments they run per quarter, so you're not the bottleneck on new ads.

Demand pipeline attribution, not platform metrics. A demo request from outside your ICP costs the same as one from a VP at a target account, but only one becomes pipeline. Ask each agency how they connect ad spend to CRM pipeline and revenue, and what tools they use to do it.

Work With Hey Digital

If, after comparing the field, what you want is a B2B SaaS-only paid media specialist with in-house creative, pipeline-connected attribution via Fibbler and Factors, and a senior strategist who owns your account, that's exactly what we do. With 200+ SaaS clients and the operational credibility of running our own paid campaigns, we bring depth that generalists can't when paid is one part of a wider system.

If that's the partner you're looking for, schedule a call to see if we're the right fit. And if your needs point to one of the alternatives above, we'd rather you find the right one than the wrong one.