MarTech SaaS Paid Ads Agency

Paid ads that convert the people who know how ads work

MarTech buyers are marketers. They recognize retargeting, ignore generic creative, and evaluate  your funnel like it’s their own. Hey Digital builds paid programs that hold up to that, and still drive pipeline.

Product-led companies like PostHog, Pitch, and Wiza trust us to run full-funnel paid campaigns.  Optimized for trials, activation, and the PLG conversions that matter.

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Join these MarTech companies growing with Hey Digital

Case study

Join these MarTech companies growing with Hey Digital

Case study
Case study
Case study
Case study

Join these MarTech companies growing with Hey Digital

Case study

“What led me to hire Hey Digital was their SaaS expertise, their data-driven model, and their track record of helping companies like us achieve our performance marketing goals.”

Chaitanya

Head of Growth

Paid social

Paid search

Landing Pages

What we did

+350%

Revenue growth

+131%

Increase in signups

Read full results

+131%

Increase in signups

+350%

Revenue growth

Read full results

OUR PROCESS

How we run paid ads for MarTech SaaS

Most agencies run the same playbook for everyone. We run a 5-step system, but tailor to the needs of each and every client.

PHASE 1

Audit

PHASE 2

Strategy

PHASE 3

Creative

PHASE 4

Launch

PHASE 5

Optimization

We tear apart account structure, creative performance, and attribution setup. For MarTech companies, that includes auditing how campaigns speak to buyers who evaluate tools the way marketers do.

What we did for Writesonic

“The audit uncovered campaigns across Facebook, Google, and TikTok with no unified tracking. Performance Max was untested. Creative hadn't been refreshed in months.”

Dominykas Semeklis

Head of Performance Marketing

PHASE 1

Audit

PHASE 2

Strategy

PHASE 3

Creative

PHASE 4

Launch

PHASE 5

Optimization

PHASE 1

Audit

PHASE 2

Strategy

PHASE 3

Creative

PHASE 4

Launch

PHASE 5

Optimization

We tear apart account structure, creative performance, and attribution setup. For MarTech companies, that includes auditing how campaigns speak to buyers who evaluate tools the way marketers do.

What we did for Writesonic

“The audit uncovered campaigns across Facebook, Google, and TikTok with no unified tracking. Performance Max was untested. Creative hadn't been refreshed in months.”

Dominykas Semeklis

Head of Performance Marketing

What We Offer

Full-funnel paid media built for MarTech buyers

Four capabilities, six platforms, one team. Every campaign is built to reach marketing professionals who know what good advertising looks like.

Paid social for MarTech SaaS

LinkedIn and Meta campaigns targeting marketing leaders, ops teams, and growth practitioners by job function, seniority, and tech stack.

Paid search   
for MarTech SaaS

High-intent capture on Google and Bing for buyers actively comparing tools, plus competitor keyword strategies that convert evaluation-stage traffic.

Creative for   
MarTech SaaS

In-house static, motion, and video ads built for an audience that builds ads. New creative every sprint, informed by voice-of-customer data.

Video for MarTech SaaS

YouTube and connected TV campaigns that demonstrate product value to marketing teams. UGC and explainer formats tested against brand creative.

Channels

Ads for for MarTech SaaS

Google

Bing

Youtube

RESULTS

Pipeline from MarTech   companies we work with

Explore all case studies

+653%

increase in demos booked

+623%

increase in trial signups

+9%

conversion rate on competitor-targeted ads

Read full case study

+653%

increase in demos booked

+623%

increase in trial signups

+9%

conversion rate on competitor-targeted ads

Read full case study

+653%

increase in demos booked

+623%

increase in trial signups

+9%

conversion rate on competitor-targeted ads

Read full case study

“I couldn't be more impressed with the results. Hey Digital was always available and provided regular updates on campaign and creative performance.”

Chaitanya

Head of Growth

“I couldn't be more impressed with the results. Hey Digital was always available and provided regular updates on campaign and creative performance.”

Chaitanya

Head of Growth

“I couldn't be more impressed with the results. Hey Digital was always available and provided regular updates on campaign and creative performance.”

Chaitanya

Head of Growth

IN-HOUSE CREATIVE

Ads built to convert MarTech  SaaS buyers, not for Times Square

Our in-house team ships new creative every sprint across all channels.  Static, motion, video, document ads. Here's a sample of recent work for MarTech companies.