AI SaaS Paid Ads Agency

AI SaaS Paid Ads Agency

Drive pipeline from paid ads, even in an oversaturated AI market.

When every AI B2B SaaS says the same thing, CAC rises and conversions drop. 



We create paid campaigns that stand out early, convert faster, and turn spend into measurable pipeline and revenue.

When every AI B2B SaaS says the same thing, CAC rises and conversions drop. 



We create paid campaigns that stand out early, convert faster, and turn spend into measurable pipeline and revenue.

Join these AI SaaS companies growing with Hey Digital
Managing $2.3M+ in monthly ad spend for B2B SaaS companies

Case study

Case study

  • Case study

  • Case study

“What led me to hire Hey Digital was their SaaS expertise, their data-driven model, and their track record of helping companies like us achieve our performance marketing goals.”

“What led me to hire Hey Digital was their SaaS expertise, their data-driven model, and their track record of helping companies like us achieve our performance marketing goals.”

Chaitanya
Chaitanya

Head of Growth

Head of Growth

Head of Growth

Paid social

Paid social

Paid search

Paid search

Landing Pages

Landing Pages

What we did

+350%

+350%

Revenue growth

Revenue growth

+131%

+131%

Increase in signups

+131%

Increase in signups

+350%

Revenue growth

OUR PROCESS

How we run paid ads for AI SaaS

Most agencies run the same playbook for everyone. We run a 5-step system,

but tailor to the needs of each and every client.

PHASE 1

Audit

PHASE 2

Strategy

PHASE 3

Creative

PHASE 4

Launch

PHASE 5

Optimization

We tear apart account structure, creative performance, and attribution setup. For AI SaaS, that includes assessing how campaigns position the product against a flood of AI competitors and whether creative communicates real value or just AI buzzwords.

What we did for WriteSonic

“The audit revealed campaigns spread across Facebook, Google, and TikTok with no unified tracking. Performance Max was untested. Creative hadn't been refreshed in months, and messaging led with features rather than outcomes.”

Dominykas Semeklis

Head of Performance Marketing

PHASE 1

Audit

PHASE 2

Strategy

PHASE 3

Creative

PHASE 4

Launch

PHASE 5

Optimization

We tear apart account structure, creative performance, and attribution setup. For AI SaaS, that includes assessing how campaigns position the product against a flood of AI competitors and whether creative communicates real value or just AI buzzwords.

What we did for WriteSonic

“The audit revealed campaigns spread across Facebook, Google, and TikTok with no unified tracking. Performance Max was untested. Creative hadn't been refreshed in months, and messaging led with features rather than outcomes.”

Dominykas Semeklis

Head of Performance Marketing

PHASE 1

Audit

PHASE 2

Strategy

PHASE 3

Creative

PHASE 4

Launch

PHASE 5

Optimization

What We Offer

Full-funnel paid media built for AI SaaS buyers

Four capabilities, six platforms, one team. Every campaign is built to cut through the noise in a market where "AI-powered" has become background static.

Paid social for AI SaaS

LinkedIn and Meta campaigns that reach buyers comparing AI tools by job function, use case, and intent stage. Messaging built around outcomes, not feature specs.

Paid search for AI SaaS

High-intent capture on Google and Bing for buyers actively searching for AI solutions, plus competitor keyword strategies targeting evaluation-stage traffic.

Creative for AI SaaS

In-house static, motion, and video ads that sell what the product does, not what powers it. New creative every sprint, informed by voice-of-customer data and competitive positioning.

Video for AI SaaS

YouTube and connected TV campaigns that demonstrate real product value. UGC, product demos, and explainer formats tested against brand creative to find what converts.

RESULTS

Pipeline from AI SaaS

companies we work with

+287%

increase in paid subscriptions

-45%

decrease in CPA

+29%

lift in ROAS

+287%

increase in paid subscriptions

-45%

decrease in CPA

+29%

lift in ROAS

+287%

increase in paid subscriptions

-45%

decrease in CPA

+29%

lift in ROAS

“I want one trusted partner that I can look to, that I can point a finger at when something goes wrong, that I can ask for advice that provides expertise on a range of different fronts.”


Jordan Gal

Co-Founder & CEO

“I want one trusted partner that I can look to, that I can point a finger at when something goes wrong, that I can ask for advice that provides expertise on a range of different fronts.”


Jordan Gal

Co-Founder & CEO

“I want one trusted partner that I can look to, that I can point a finger at when something goes wrong, that I can ask for advice that provides expertise on a range of different fronts.”


Jordan Gal

Co-Founder & CEO

IN-HOUSE CREATIVE

Ads built to convert AI


SaaS buyers, not for Times Square

Our in-house team ships new creative every sprint across all channels.

Static, motion, video, document ads. Here's a sample of recent work for AI SaaS companies.

Ready to make paid ads 
a predictable growth driver 
for your AI SaaS?

Book a call to join 200+ other B2B SaaS teams scaling with Hey Digital.

Ready to make paid ads 
a predictable growth driver 
for your AI SaaS?

Book a call to join 200+ other B2B SaaS teams scaling with Hey Digital.

Ready to make paid ads 
a predictable growth driver 
for your AI SaaS?

Book a call to join 200+ other B2B SaaS teams scaling with Hey Digital.

FAQs.

Which ad platforms work best for AI SaaS companies?
Which ad platforms work best for AI SaaS companies?
How do you differentiate AI SaaS ads when every product claims to be AI-powered?
How do you differentiate AI SaaS ads when every product claims to be AI-powered?
How much should an AI SaaS company spend on paid ads?
How much should an AI SaaS company spend on paid ads?
Our AI product is PLG and self-serve. Does paid work for freemium AI tools?
Our AI product is PLG and self-serve. Does paid work for freemium AI tools?

ServiceS

ChannelS

RESULTS

Resources

COMPANY

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