FinTech SaaS Paid Ads Agency

Paid ads that reach, influence, and convert even the toughest FinTech buyers.

FinTech sales cycles are long, buying committees are deep, and trust takes time to build. Hey Digital runs paid for FinTech SaaS companies that need pipeline from an industry where no one signs on the first click.

Product-led companies like PostHog, Pitch, and Wiza trust us to run full-funnel paid campaigns.  Optimized for trials, activation, and the PLG conversions that matter.

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Join these FinTech SaaS companies growing with Hey Digital

Case study

Join these FinTech SaaS companies growing with Hey Digital

Case study
Case study
Case study
Case study
Case study

Join these FinTech SaaS companies growing with Hey Digital

Case study

“Having a great ads program is an unfair advantage. It's a digital sales team selling 24/7 at scale. Pair that with an outbound system tracking intent signals from the ads, and the impact on pipeline compounds.”

Thomas Paris

Director of Demand Generation

Paid social

Paid search

Landing Pages

What we did

+270%

increase in demo bookings

66%

of deals influenced by LinkedIn Ads

Read full results

66%

of deals influenced by LinkedIn Ads

+270%

increase in

demo bookings

Read full results

OUR PROCESS

How we run paid ads for FinTech SaaS.

Most agencies run the same playbook for everyone. We run a 5-step system, but tailor to the needs of each and every client.

PHASE 1

Audit

PHASE 2

Strategy

PHASE 3

Creative

PHASE 4

Launch

PHASE 5

Optimization

We assess account structure, creative performance, and attribution setup. For FinTech, that includes evaluating compliance readiness and how campaigns map to buying committee roles across long sales cycles.

What we did for Posh

“Posh had brand recognition with US banks and credit unions but no strategic ad program. Existing activity was limited to occasional content promotion with no tracking or conversion strategy.”

Dominykas Semeklis

Head of Performance Marketing

PHASE 1

Audit

PHASE 2

Strategy

PHASE 3

Creative

PHASE 4

Launch

PHASE 5

Optimization

PHASE 1

Audit

PHASE 2

Strategy

PHASE 3

Creative

PHASE 4

Launch

PHASE 5

Optimization

We assess account structure, creative performance, and attribution setup. For FinTech, that includes evaluating compliance readiness and how campaigns map to buying committee roles across long sales cycles.

What we did for Posh

“Posh had brand recognition with US banks and credit unions but no strategic ad program. Existing activity was limited to occasional content promotion with no tracking or conversion strategy.”

Dominykas Semeklis

Head of Performance Marketing

What We Offer

Full-funnel paid media built for FinTech buyers.

Four capabilities, six platforms, one team. Every campaign is built to reach financial services buyers who evaluate slowly, buy in committees, and need proof at every stage.

Paid social   
for FinTech SaaS.

LinkedIn and Meta campaigns targeting CFOs, compliance officers, and operations leaders at financial institutions by job function, seniority, and company size.

Paid search   
for FinTech SaaS.

High-intent capture on Google and Bing for buyers comparing FinTech tools, plus competitor keyword strategies built around financial services terminology.

Creative for   
FinTech SaaS.

In-house static, motion, and video ads designed to earn trust in a conservative industry. Thought leadership formats, persona-specific messaging, and compliance-aware copy.

Video for FinTech SaaS.

YouTube and connected TV campaigns that demonstrate product value to financial services teams. UGC, explainer, and thought leadership formats tested against brand creative.

Channels