PLG SAAS PAID ADS AGENCY

Paid ads for PLG SaaS that drive signups and self-serve revenue.

Product-led companies like PostHog, Pitch, and Wiza trust us to run full-funnel paid campaigns.  

Optimized for trials, activation, and the PLG conversions that matter.

Product-led companies like PostHog, Pitch, and Wiza trust us to run full-funnel paid campaigns.  Optimized for trials, activation, and the PLG conversions that matter.

Product-led companies like PostHog, Pitch, and Wiza trust us to run full-funnel paid campaigns.  

Optimized for trials, activation, and the PLG conversions that matter.

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Explore results

Join these PLG SaaS companies growing with Hey Digital

Case study

Join these PLG SaaS companies growing with Hey Digital

Case study

Join these PLG SaaS companies growing with Hey Digital

Case study
Case study
Case study
Case study
Case study

"I said at the start that we're currently at somewhere around 30% of trials with a card on file, and I want it to get to 50%.  Here we are three months in, and we are now at 50%."

Jordan Gal

Co-Founder & CEO

Paid social

Paid search

Landing Pages

What we did

50%

Increase in signup-to-trial rate

40%

reduction in  

cost per trial

Read full results

-40%

reduction in cost per trial

+50%

Signup-to-trial rate

Read full results

OUR PROCESS

How we run paid ads for PLG SaaS.

Most agencies run the same playbook for everyone.  

We run a 5-step system, but tailor it to the needs of each and every client.

PHASE 1

Audit

PHASE 2

Strategy

PHASE 3

Creative

PHASE 4

Launch

PHASE 5

Optimization

We audit the full self-serve funnel against how PLG buyers actually convert. Tracking, conversion events, attribution gaps, and where signup volume masks poor trial quality.

What we did for Rosie

“Our audit uncovered broken conversion tracking and campaigns optimized for raw signups instead of the metric that mattered: signups with a card on file.”

Dominykas Semeklis

Head of Performance Marketing

PHASE 1

Audit

PHASE 2

Strategy

PHASE 3

Creative

PHASE 4

Launch

PHASE 5

Optimization

We audit the full self-serve funnel against how PLG buyers actually convert. Tracking, conversion events, attribution gaps, and where signup volume masks poor trial quality.

What we did for Rosie

“Our audit uncovered broken conversion tracking and campaigns optimized for raw signups instead of the metric that mattered: signups with a card on file.”

Dominykas Semeklis

Head of Performance Marketing

PHASE 1

Audit

PHASE 2

Strategy

PHASE 3

Creative

PHASE 4

Launch

PHASE 5

Optimization

What We Offer

Full-stack paid media for PLG SaaS.

Every paid channel and creative format PLG SaaS companies need to drive trial signups and self-serve revenue, managed as one system.

Paid social   
for PLG SaaS.

Reach product-aware buyers on LinkedIn, Meta, and Reddit with full-funnel campaigns built to drive signups, trial activation, and self-serve revenue.

Paid search   
for PLG SaaS.

Capture high-intent searches from buyers actively comparing solutions. Competitive keywords, branded defense, and landing pages matched to search intent.

Creative for PLG SaaS.

In-house ad creative, landing pages, and product demo assets for every stage of the PLG funnel. Static, motion, video, and document ads, with new variations every sprint.

Video for PLG SaaS.

Product walkthroughs, UGC, and demo videos that show buyers what the product does before they sign up. Built for YouTube, Meta, and LinkedIn.

Channels

Ads for PLG SaaS.

Google

Bing

Youtube

RESULTS

PLG SaaS companies  that scaled with Hey Digital.

Explore all case studies

+56%

increase in signups

-42%

decrease in CPA

-9%

reduction in overall spend

Read full case study

+56%

increase in signups

-42%

decrease in CPA

-9%

reduction in overall spend

Read full case study

+56%

increase in signups

-42%

decrease in CPA

-9%

reduction in overall spend

Read full case study

“Hey Digital laid a strong foundation for our paid marketing. Refreshed creative and targeting optimizations significantly reduced cost per signup and opened up  new channels for us, like paid search.”

Sarah Kiefer

CMO

Sarah Kiefer

CMO

Sarah Kiefer

CMO

IN-HOUSE CREATIVE

Ads built to convert PLG SaaS buyers, not for Times Square.

Our in-house team ships new creative every sprint across all channels.  Static, motion, video, document ads. Check out our recent work for PLG SaaS companies.