SALES-LED SAAS PAID ADS AGENCY

Paid ads for sales-led SaaS that drive qualified demos.

Sales-led companies like Toggl, Posh, and Pabau trust us to run full-funnel paid campaigns.  

Optimized for demos, pipeline, and the SLG conversions that matter.

Sales-led companies like Toggl, Posh, and Pabau trust us to run full-funnel paid campaigns.  

Optimized for demos, pipeline, and the SLG conversions that matter.

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Explore results

Join these sales-led SaaS companies growing with Hey Digital

Case study

Join these sales-led SaaS companies growing with Hey Digital

Case study
Case study
Case study
Case study
Case study

Join these sales-led SaaS companies growing with Hey Digital

Case study

“I was able to send the year-over-year data to our CRO, and his response was clear: paid is obviously a channel that works for us. When it's done right, it works.”

Elizabeth Thorn

Head of Marketing

Paid social

Paid search

Landing Pages

What we did

159%

increase in won deal value from paid

52%

reduction in ad spend while maintaining deal volume

Read full results

52%

reduction in ad spend while maintaining deal volume

159%

increase in won deal value from paid

Read full results

OUR PROCESS

How we run paid ads for sales-led SaaS.

Most agencies run the same playbook for everyone. We run a 5-step system, but tailor to the needs of each and every client.

PHASE 1

Audit

PHASE 2

Strategy

PHASE 3

Creative

PHASE 4

Launch

PHASE 5

Optimization

We audit the full demand capture and generation setup against how B2B buying committees actually evaluate. Tracking, conversion events, audience definitions, and where spend leaks into unqualified volume.

What we did for Toggl

“The previous agency ran Google Search with loose targeting and stale creative. Our audit confirmed basic account management wasn't getting done and results had flatlined.”

Dominykas Semeklis

Head of Performance Marketing

PHASE 1

Audit

PHASE 2

Strategy

PHASE 3

Creative

PHASE 4

Launch

PHASE 5

Optimization

PHASE 1

Audit

PHASE 2

Strategy

PHASE 3

Creative

PHASE 4

Launch

PHASE 5

Optimization

We audit the full demand capture and generation setup against how B2B buying committees actually evaluate. Tracking, conversion events, audience definitions, and where spend leaks into unqualified volume.

What we did for Toggl

“The previous agency ran Google Search with loose targeting and stale creative. Our audit confirmed basic account management wasn't getting done and results had flatlined.”

Dominykas Semeklis

Head of Performance Marketing

What We Offer

Full-stack paid media for sales-led SaaS.

Every paid channel and creative format sales-led SaaS companies  need to fill pipeline with qualified demos, managed as one system.

Paid social for sales-led SaaS.

Reach buying committees on LinkedIn and Meta with full-funnel campaigns that move prospects from awareness to demo request. Thought leadership ads, retargeting, and account-level targeting.

Paid search for  sales-led SaaS.

Capture high-intent searches from buyers actively evaluating solutions. Competitive keywords, branded defense, and landing pages built to convert clicks into qualified demo bookings.

Creative for sales-led SaaS.

In-house ad creative, demo landing pages, and sales enablement assets for every stage of the buying cycle. Static, motion, video, and document ads, with new variations every sprint.

Video for
sales-led SaaS.

Product demos, customer stories, and executive thought leadership content that builds trust before the sales call. Built for YouTube, LinkedIn, and Meta.

Channels

Ads for sales-led SaaS.

Google

Bing

Youtube

RESULTS

Sales-led SaaS companies  that scaled with Hey Digital.

Explore all case studies

+27%

increase in demo bookings

-38.92%

decrease in CPA

-22.61%

reduction in ad spend

Read full case study

+27%

increase in demo bookings

-38.92%

decrease in CPA

-22.61%

reduction in ad spend

Read full case study

+27%

increase in demo bookings

-38.92%

decrease in CPA

-22.61%

reduction in ad spend

Read full case study

“I was able to send the year-over-year data to our CRO, and his response was clear: paid is obviously a channel that works for us. When it's done right, it works.”

Elizabeth Thorn

Head of Marketing

“I was able to send the year-over-year data to our CRO, and his response was clear: paid is obviously a channel that works for us. When it's done right, it works.”

Elizabeth Thorn

Head of Marketing

“I was able to send the year-over-year data to our CRO, and his response was clear: paid is obviously a channel that works for us. When it's done right, it works.”

Elizabeth Thorn

Head of Marketing

IN-HOUSE CREATIVE

Ads built to convert sales-led  SaaS buyers, not for Times Square.

Our in-house team ships new creative every sprint across all channels. Static, motion, video, document ads. Here's a sample of recent work for sales-led SaaS companies.