Best Gripped Alternatives for B2B SaaS in 2026

Gripped has established itself as one of the UK's best-known B2B SaaS demand generation agencies. Working exclusively with SaaS, AI, and technology companies, the agency combines paid media, SEO, content marketing, ABM, GEO, and website development into integrated growth programs designed to build long-term pipeline. 

For companies looking to coordinate multiple channels under one strategy, Gripped is a credible choice.

Choosing a demand generation partner is about finding the right fit for your growth strategy. Companies comparing Gripped often have one or more of these priorities:

• You want paid media to be the primary growth engine. Gripped integrates paid media alongside SEO, content, and ABM. If paid acquisition is your biggest growth opportunity, you may prefer an agency that specializes in Google Ads, LinkedIn Ads, and paid social rather than one that manages a broader demand generation program.

• You want deeper creative and campaign experimentation. Some SaaS companies prioritize rapid testing of ad creative, landing pages, messaging, and audiences to maximize paid media performance, rather than balancing investment across multiple marketing channels.

• You're looking for a different approach to attribution. Gripped reports against metrics such as MQLs, SQLs, CAC, LTV, and opportunity value. Some marketing teams prefer CRM-connected attribution that ties campaigns directly to pipeline, closed revenue, and return on ad spend.

• You need a partner with a different geographic focus. Gripped primarily serves UK and European SaaS companies, with pricing in GBP. Businesses operating globally or headquartered in North America may prefer an agency with a broader international client base and engagement model.

• You want a different balance of strategy and specialization. Some businesses need an integrated demand-generation partner, while others seek deeper expertise in paid media, performance marketing, or a specific area of growth.

The agencies below represent some of the strongest alternatives to Gripped, from integrated B2B SaaS demand generation partners to specialist performance marketing agencies, helping you find the model that best matches your growth priorities.

Gripped Alternatives at a Glance

6 Gripped Alternatives

1. Powered by Search

Powered by Search is a B2B SaaS demand generation agency that helps software companies grow through integrated programs spanning paid media, SEO, content marketing, CRO, and RevOps. Like Gripped, the agency works exclusively with SaaS companies and builds multi-channel demand generation strategies designed to increase pipeline rather than optimize individual marketing channels. 

Its Predictable Growth framework places particular emphasis on customer acquisition cost (CAC), revenue attribution, and aligning marketing performance with commercial outcomes.

Services Offered:

• Demand generation strategy

• Paid media management (Google Ads, LinkedIn Ads, Meta)

• SEO and content marketing

• Conversion rate optimization (CRO)

• Revenue operations (RevOps)

• Marketing strategy

Clients: Clio, Loopio, Basecamp, TradeRev, EventMobi, and Certn.

Notable For: Growth-stage B2B SaaS companies looking for an integrated demand generation partner that combines paid media, SEO, content, CRO, and RevOps within a single growth strategy.

2. Hey Digital

Hey Digital is a B2B SaaS performance marketing agency that works exclusively with software companies. While Gripped combines paid media with SEO, content, ABM, and web development as part of an integrated demand generation program, we focus on one thing: helping SaaS companies turn paid media into qualified pipeline and revenue. 

We believe paid media performs best when every part of the system is built around it. That means senior-led strategy, in-house creative, landing page optimization, and CRM-connected attribution working together to improve commercial outcomes. For SaaS companies where paid acquisition is the primary growth lever, a specialist model often delivers greater focus, faster experimentation, and clearer accountability.

How we approach B2B SaaS performance marketing

When paid media is responsible for generating pipeline, every decision should move campaigns closer to revenue. Rather than spreading attention across multiple marketing disciplines, we build our entire operating model around helping B2B SaaS companies scale paid acquisition profitably.

• Paid-first strategy. We develop integrated programs across Google Ads, LinkedIn Ads and Meta Ads, with each platform supporting a specific stage of the SaaS buyer journey while contributing to a shared pipeline goal.

• Creative built alongside media buying. Our strategists, writers, designers, and media buyers work as one team, allowing creative, messaging, and landing pages to evolve continuously as campaign performance changes.

• Structured experimentation. Every account follows a testing roadmap covering audiences, creative, offers, landing pages, and bidding strategies. The objective is continuous learning and sustained performance improvement rather than one-off optimizations.

• CRM-connected attribution. Using Fibbler and Factors, we connect advertising performance directly to qualified pipeline, opportunities, and revenue, giving marketing and sales teams a shared view of commercial impact.

• Senior ownership throughout. Every client works directly with an experienced B2B SaaS strategist who remains closely involved as campaigns grow, ensuring strategy and execution stay aligned over the long term.

How we're different

• Exclusive focus on B2B SaaS performance marketing

• Google Premier Partner for 2026

• 200+ B2B SaaS companies supported

• Senior strategist ownership throughout every engagement

• We run paid media for our own pipeline, applying those learnings directly to client campaigns

• CRM-connected attribution through Fibbler and Factors

• Fully integrated in-house creative team producing static ads, motion, video, and landing pages

Services Offered:

• B2B SaaS PPC strategy

• Paid social strategy, campaigns and management

• Landing page design and optimization

• Ad creative production (static, motion, video)

• Reporting and attribution setup

Clients: Instantly, PostHog, Toggl, Hotjar, Todoist, UserTesting, Adjust, and 200+ B2B SaaS companies.

Notable For: B2B SaaS companies that see paid media as their primary growth channel and want a specialist partner with senior-led strategy, in-house creative, and CRM-connected attribution.

3. Common Ground

Common Ground is a UK-based B2B growth marketing agency that helps ambitious businesses grow through integrated SEO, paid media, paid social, content marketing, and Generative Engine Optimization (GEO). Like Gripped, the agency brings multiple demand-generation disciplines together under a single strategy, with a strong emphasis on measurable business outcomes rather than channel-specific metrics. 

Its collaborative approach and focus on acting as an extension of the client's marketing team make it a strong option for businesses looking for integrated growth support without managing multiple specialist agencies.

Services Offered:

• Search engine optimization (SEO)

• Paid media management (PPC)

• Paid social advertising

• Content marketing

• Generative Engine Optimization (GEO)

• Growth marketing strategy

Clients: Growth-focused B2B companies across technology and professional services.

Notable For: B2B companies looking for a UK-based growth marketing agency that combines SEO, paid media, content, and GEO within a single demand generation strategy.

4. TripleDart

TripleDart is a B2B SaaS marketing agency that combines paid media, SEO, content marketing, account-based marketing (ABM), and conversion rate optimization (CRO) into a full-funnel growth model. Like Gripped, the agency works exclusively with SaaS companies and builds integrated marketing programs rather than treating individual channels in isolation. 

With a client base that includes companies such as Freshworks and Sprinto, TripleDart is a strong alternative for businesses looking to consolidate multiple growth functions under one partner.

Services Offered:

• Paid media management (Google Ads, LinkedIn Ads, Meta)

• SEO and content marketing

• Account-based marketing (ABM)

• Conversion rate optimization (CRO)

• Demand generation strategy

Clients: Freshworks, Sprinto, Atlan, Airmeet, and Rocketlane.

Notable For: B2B SaaS companies looking for a full-service marketing partner that combines paid media, SEO, content, ABM, and CRO within a single growth program.

5. Refine Labs

Refine Labs is a B2B SaaS demand generation agency known for challenging traditional lead generation models through its Demand Generation 2.0 methodology. Like Gripped, the agency works exclusively with B2B SaaS companies but brings a different philosophy of demand generation, placing greater emphasis on creating demand through paid social, educational content, and self-reported attribution rather than optimizing for marketing-qualified leads (MQLs). 

Its strategic approach makes it a strong alternative for SaaS companies looking to rethink how they generate, measure, and scale pipeline.

Services Offered:

• Demand generation strategy

• Paid media management

• Creative services

• Content strategy

• Demand generation advisory and training

• Marketing measurement and attribution

Clients: Clari, Vena, Splash, Zappi, and Loxo.

Notable For: Mid-market and enterprise B2B SaaS companies looking for a methodology-led demand generation partner focused on pipeline creation and revenue rather than lead volume.

6. NoGood

NoGood is an AI-native growth marketing agency that helps B2B SaaS, AI, fintech, and technology companies scale through integrated paid, organic, creative, and analytics programs. Like Gripped, the agency brings multiple growth disciplines together under one strategy, but takes a different approach by combining rapid experimentation with emerging capabilities such as Answer Engine Optimization (AEO), AI search visibility, performance creative, and digital PR. 

For companies looking to build growth strategies that extend beyond traditional demand generation, NoGood is a compelling alternative.

Services Offered:

• Paid growth (Google, Meta, LinkedIn, TikTok, and AI search)

• Answer Engine Optimization (AEO) and SEO

• Organic social

• Performance creative

• Content marketing

• Earned media and digital PR

• Marketing analytics and attribution

• Conversion rate optimization (CRO)

Clients: Intuit, TikTok, MongoDB, Nike, JVN Hair, and Ghostery.

Notable For: B2B SaaS and technology companies looking for an AI-native growth marketing agency that combines paid media, AI search, creative, analytics, and experimentation within a single growth strategy.

How to Choose the Right B2B SaaS Demand Generation Agency

Most demand generation agencies offer some combination of paid media, SEO, content marketing, and reporting.

The bigger differences are how those services work together, how success is measured, and whether the agency's model matches your growth strategy. As you compare the agencies on this list, these are the areas worth evaluating.

1. Decide whether you need an integrated partner or a specialist. If your growth depends on building organic visibility, thought leadership, and inbound pipeline alongside paid media, an integrated demand generation agency may be the right fit. If paid acquisition is your primary growth channel, a specialist B2B SaaS PPC agency like Hey Digital may deliver greater focus and faster iteration.

2. Look beyond channel metrics. Traffic, rankings, and click-through rates are useful, but they shouldn't be the end goal. The strongest agencies connect marketing activity to qualified pipeline, customer acquisition costs, opportunities, and revenue through clear attribution and reporting.

3. Evaluate how channels work together. Paid media, SEO, content, and account-based marketing shouldn't operate independently. Look for an agency with a clear strategy for how each channel supports the buyer journey and contributes to long-term demand generation.

4. Consider how the agency approaches AI search. As buyers increasingly discover software through AI-powered search experiences, capabilities such as Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), and AI-friendly content are becoming an important part of long-term visibility alongside traditional SEO.

5. Prioritize SaaS experience. B2B SaaS companies face unique challenges, from long sales cycles and multiple stakeholders to product-led growth and recurring revenue. An agency that works with SaaS businesses every day will typically reach meaningful results faster than a generalist marketing partner.

Work With Hey Digital for B2B SaaS Performance Marketing

Gripped has earned a strong reputation for helping SaaS companies build integrated demand generation programs across paid media, SEO, content, and ABM. If your priority is creating a coordinated inbound growth engine, it's a credible option.

If, however, you've decided that paid media is the channel with the biggest opportunity to accelerate pipeline, a specialist partner may be a better fit. 

At Hey Digital, we work exclusively with B2B SaaS companies, combining senior-led strategy, in-house creative, and CRM-connected attribution to turn Google Ads, LinkedIn Ads, and Meta campaigns into qualified pipeline and revenue.

Ready to scale paid media with a team built exclusively for B2B SaaS? Book a strategy call to see if Hey Digital is the right fit for your growth goals.