The 12 Best SaaS performance marketing agencies in 2026

As acquisition costs rise and sales cycles lengthen, SaaS teams face greater pressure to prove how spend translates into pipeline and revenue.

That's why performance marketing has become a defining discipline for SaaS businesses. It is a paid-led, outcome-driven approach that prioritizes measurable commercial results, connecting investment to lead generation, pipeline creation, and revenue growth.

This guide breaks down the top SaaS performance marketing agencies to consider in 2026. Each listed agency has experience helping SaaS companies design and execute performance marketing campaigns that prioritize growth over short-term conversions.

Summary of the Best SaaS Performance Marketing Agencies

12 Best SaaS Performance Marketing Agencies

1. Hey Digital

Hey Digital is a B2B SaaS performance marketing agency that runs ads that drive pipeline and revenue. The agency helps SaaS companies design paid-led performance marketing systems that link demand capture, experimentation, and attribution to pipeline and revenue.

We don’t treat channels in isolation. Hey Digital approaches performance marketing as a system, aligning media strategy, creative testing, and measurement with how SaaS businesses actually grow.

How Hey Digital approaches performance marketing

• Designs performance marketing around pipeline stages and revenue impact

• Uses paid media as the primary lever for measurable growth

• Connects experimentation to commercial outcomes, not channel metrics

• Aligns performance reporting with sales and attribution models

• Builds scalable systems rather than one-off campaign wins

Key services

• SaaS performance marketing strategy

• Paid media execution across search and paid social

• Performance creative testing and iteration

• Funnel and conversion optimization

• Pipeline and revenue reporting

Clients

Hey Digital works with Series A to Series C+ B2B SaaS companies across MarTech, FinTech, data, productivity software, and more. Notable clients include Instantly, PostHog, Toggl, Hotjar, Todoist, UserTesting, and more. 

Notable for

Building performance marketing programs that prioritize pipeline predictability over activity metrics.

2. Directive

Image: Directive

Directive is a B2B SaaS agency focused on performance marketing tied closely to revenue outcomes. Their work emphasizes demand capture, opportunity quality, and sales alignment, supporting SaaS companies that want clearer accountability from paid investment.

Services

• High-intent demand captureprioritize

• Paid search and paid social

• Revenue attribution and reporting

• Sales-aligned performance strategy

Clients: Mid-market and enterprise SaaS companies

Notable for: Revenue-aligned performance marketing programs

3. Refine Labs

Image: Refine Labs

Refine Labs approaches performance marketing from a demand creation perspective. Their work centers on influencing buyer behavior earlier in the journey, using paid channels to shape consideration and support long-term pipeline growth rather than short-term lead capture.

Services

• Paid demand creation

• Performance messaging and positioning

• Measurement and insight frameworks

• Long-term pipeline influence programs

Clients: Mid-market and enterprise B2B SaaS companies

Notable for: Category-level performance marketing and demand creation

4. NoGood

Image: NoGood

NoGood is a growth marketing agency with a strong focus on performance experimentation. The team works with SaaS companies to test channels, audiences, and creative quickly, using data to identify scalable growth opportunities across paid and owned media.

Services

• Multi-channel growth experimentation

• Paid acquisition testing

• Analytics and performance modeling

• Funnel optimization and iteration

Clients: High-growth SaaS and technology companies

Notable for: Experimentation-driven performance marketing

5. Single Grain

Image: Single Grain

Single Grain delivers performance marketing programs built around testing and iteration. Their approach helps SaaS companies refine acquisition strategy, improve funnel efficiency, and scale paid channels based on measurable performance signals.

Services

• Paid channel optimization

• Funnel and conversion performance

• Growth experimentation

• Acquisition strategy refinement

Clients: B2B and B2C SaaS companies

Notable for: Performance optimization through structured testing

6. Bay Leaf Digital

Image: Bay Leaf Digital

Bay Leaf Digital supports SaaS performance marketing as part of broader growth initiatives. Their work blends paid execution with strategic guidance, helping SaaS teams build reliable performance foundations as they scale go-to-market efforts.

Services

• Paid acquisition support

• Demand generation strategy

• Performance foundations for scaling

• Growth planning and execution

Clients: Early-stage and scaling SaaS companies

Notable for: Hands-on performance marketing for growing teams

7. Ironpaper

Image: Ironpaper

Ironpaper delivers performance marketing within complex B2B demand generation programs. Their work supports enterprise SaaS companies where performance is measured through account engagement, opportunity progression, and revenue influence.

Services

• Paid media within ABM programs

• Performance measurement for long sales cycles

• Account-level demand orchestration

• Sales-aligned demand strategy

Clients: Enterprise B2B SaaS companies

Notable for: Performance marketing across long sales cycles

8. Skale

Image: Skale

Skale is a SaaS growth agency combining performance marketing with broader GTM strategy. Their approach supports SaaS companies looking to scale acquisition while maintaining focus on efficiency and commercial impact.

Services

• Paid acquisition for SaaS growth

• Funnel optimization

• Go-to-market performance support

• Scalable growth execution

Clients: Growth-stage SaaS companies

Notable for: Blending performance marketing with GTM execution

9. Kalungi

Image: Kalungi

Kalungi offers performance marketing as part of its SaaS go-to-market services. The team works closely with early-stage SaaS companies to design paid-led growth programs that support pipeline creation and early traction.

Services

• Paid-led growth programs

• Early-stage performance setup

• Fractional marketing leadership

• GTM execution support

Clients: Early-stage SaaS companies

Notable for: Performance marketing support for emerging SaaS teams.

10. Powered by Search

Image: Powered by Search

Powered by Search focuses on performance marketing through demand capture and conversion efficiency. Their work emphasizes turning existing intent into pipeline, supported by strong post-click experience and measurement.

Services

• High-intent demand capture

• Paid search and paid social

• Conversion optimization

• Performance measurement and reporting

Clients: Mid-market and enterprise SaaS companies

Notable for: High-intent performance marketing programs

11. Disruptive

Image: Disruptive

Disruptive delivers paid-led performance marketing programs across search and paid social. Their work centers on scalable execution and disciplined optimization aligned with growth objectives.

Services

• Scalable paid media execution

• Performance optimization

• Analytics and reporting

• Funnel support

Clients: Growth-stage SaaS companies

Notable for: Scalable paid performance execution

12. KlientBoost

Image: KlientBoost

KlientBoost is a performance marketing agency known for creative testing and conversion optimization. Their SaaS work focuses on improving acquisition efficiency and measurable performance across paid channels.

Services

• Paid acquisition across search and social

• Creative testing and iteration

• Conversion optimization

• Performance reporting

Clients: Growth-stage SaaS companies

Notable for: Creative-led performance optimization

How to Choose a SaaS Performance Marketing Agency

Selecting a SaaS marketing agency that can deliver on performance requires clarity on outcomes and a clear understanding of how marketing spend contributes to pipeline and revenue.

1. Commercial accountability

Agencies should define success in terms of customer acquisition and revenue. Metrics like impressions or surface-level conversions may look good, but they don’t lead to sustainable growth.

2. Paid-led strategy

In SaaS, performance marketing relies on paid channels as controllable growth levers. Think paid advertising on socials, full-funnel management and digital marketing. Agencies should be able to show how paid investment maps to results.

3. Experimentation discipline

Sustainable performance comes from structured testing tied to learning and measurable improvement. Whether it's small tweaks to ad copy or running multi-media campaigns across different platforms, agencies must be adaptable and ready to move fast.

4. Sales and attribution alignment

Performance marketing should reflect how revenue is created, with reporting aligned to sales stages and attribution models.

Why SaaS Companies Choose Hey Digital

Hey Digital has a proven track record, having worked with 200+ companies to run ads that drive pipeline and revenue (not just trials and signups) on LinkedIn, Meta, Google, and other platforms. 

By aligning experimentation, media execution, and measurement with commercial outcomes, Hey Digital enables SaaS teams to turn performance marketing into a predictable growth engine.

If you’re looking for a performance marketing partner built around pipeline and revenue outcomes, get in touch with us to discuss how a paid-led approach could support your growth goals.