SaaS PPC Agencies: 7 Best for B2B Pipeline Growth in 2026

Key Takeaways

• Choose Hey Digital if you’re a B2B SaaS company and need enterprise PPC tied to pipeline, not platform conversions. It runs paid search, paid social, display, creative, landing pages, and CRM-connected reporting across one SaaS-only acquisition system.

• Choose Directive if you’re a larger B2B company that wants PPC modeled around customer-acquisition economics. Its paid-search methodology connects buyer intent, CRM data, cost per opportunity, CAC, and pipeline before scaling spend.

• Choose Wpromote if global coordination is the hard part. It can run paid search, paid social, programmatic, creative localization, analytics, and media planning across multiple markets and business units.

• Choose Tinuiti if you’re a large retailer or ecommerce enterprise. Its strength sits in commerce media, search, retail platforms, and cross-channel consumer acquisition rather than complex B2B SaaS sales cycles.

Enterprise PPC gets harder long before the ad account gets bigger. More products, markets, buying committees, CRM stages, and stakeholders mean a single wrong optimization signal can waste serious budget at scale.

If you’re comparing an enterprise PPC agency, start with the type of business it already knows how to grow. In B2B SaaS, for instance, Hey Digital’s partnership with Toggl reduced its ad spend 52% while increasing closed-won deal value 159%.

The alternatives below are stronger fits for broader B2B, global media, analytics-heavy search, integrated enterprise growth, commerce, and complex industrial sales.

7 Best Enterprise PPC Agencies: A Quick Overview

All seven can handle substantial paid-media programs, but they aren’t interchangeable. A global retailer buying commerce media has a fundamentally different PPC problem from a SaaS company closing six-figure contracts through a nine-month sales cycle.

PS: Hey Digital and Hey Design are our own brands.

1. Hey Digital: Best for Enterprise B2B SaaS PPC and Pipeline

Hey Digital is a LinkedIn Ads Certified Agency and Google Premier Partner that works exclusively with B2B SaaS companies, including mid-market and enterprise SaaS teams. It runs paid acquisition across seven channels, with in-house creative and landing pages, to drive pipeline and revenue.

In fact, we run PPC exclusively for B2B SaaS companies. The specialization changes what gets optimized. A $20 search click isn’t automatically expensive if it turns into a qualified enterprise opportunity, and a cheap lead isn’t useful if sales rejects it.

After working with 200+ B2B SaaS companies, we’ve built paid programs around demos, trials, product-qualified leads, buying committees, long sales cycles, and the CRM outcomes leadership eventually cares about. At our core, we’re a high-touch, senior-led growth partner for B2B SaaS, not a paid media vendor.

Hey Digital Key Services

Google Ads Built Around SaaS Buying Intent

Our B2B Google Ads programs start with the commercial intent behind the search, not the campaign type Google wants you to adopt.

We separate high-intent category, competitor, product, and use-case searches from informational queries, tightening match types and negatives, and deciding which conversions deserve to train the bidding system. For enterprise SaaS, that last piece is particularly important. Optimizing equally toward every form completion can teach Google to find more of the cheapest prospects rather than more of the accounts sales wants.

Search normally comes first, then remarketing, Display, YouTube, Performance Max, or Demand Gen when the account has enough signal to support expansion.

Hey Digital has managed $1.5M+ in monthly Google Ads spend for B2B SaaS companies. In Toggl’s account, cutting inefficient traffic helped reduce total ad spend by 52% while closed-won deal value increased 159%.

Multi-Channel PPC as One Acquisition System

Enterprise buyers rarely live inside one ad platform.

We manage paid search alongside LinkedIn Ads, Meta, YouTube, Reddit, Microsoft/Bing Ads, and emerging placements such as ChatGPT Ads when the audience and economics justify them.

Each channel gets a different job.

Google and Bing are strongest when buyers are actively searching. LinkedIn can create repeated exposure across a defined buying committee. Reddit can reach technical audiences inside the communities where they research. YouTube can make complex products easier to understand before somebody enters an active buying cycle.

The point isn’t to put budget everywhere. It’s to use the channels that fit the ICP, buying motion, and available demand, then move investment as the evidence changes. And the same logic carries into our broader B2B SaaS demand generation work when paid media needs to connect with content, intent signals, and sales activity.

Creative, Landing Pages, and Revenue Reporting

Media buying has a ceiling if the ads and landing pages can’t keep up.

Our writers and designers produce search copy, paid-social creative, display assets, video, and landing pages in-house. Testing happens around actual hypotheses: pain points, use cases, proof, offers, formats, page structure, and buyer stage rather than endless cosmetic variations.

Our free B2B Ads Arsenal includes many of the frameworks and creative patterns we use across SaaS campaigns.

If your media strategy is already covered and design production is the bottleneck, Hey Design provides on-demand marketing design for SaaS growth teams. Most ad creatives are delivered within 48 hours, with a subscription for ongoing requests and custom engagements for higher-volume teams.

On the measurement side, we connect ad-platform activity to CRM outcomes so reporting can move from cost per click and cost per lead toward opportunities, pipeline, revenue, and customer acquisition cost. This feedback also improves campaign decisions. If one keyword generates twice the leads but half the opportunity rate, the cheaper conversion stops looking quite so attractive.

Hey Digital Proven Industry Results

We work only with B2B SaaS, with experience across AI, FinTech, MarTech, developer tools, productivity, analytics, cybersecurity, HR tech, and sales software. Our strongest track record is across developer tools and technical SaaS, product and behavioral analytics, productivity and collaboration, and marketing and sales tooling.

Our efforts have yielded the following figures:

• Toggl: 52% lower ad spend and 159% higher closed-won deal value.

• Checkly: 54% lower cost per acquisition, 119% more sign-ups, 316% more marketing-qualified leads (MQLs), and 480% more product-qualified leads (PQLs).

• Pitch: 56% more sign-ups, 42% lower cost per acquisition, and 9% lower overall ad spend.

The pattern isn’t “costs went down.” It’s that efficiency improved while commercially useful volume moved in the other direction.

Hey Digital Pricing

Enterprise PPC scope varies depending on channels, media complexity, creative volume, landing pages, tracking, and reporting requirements, so we quote engagements individually.

We’d rather price the team required to own the problem than publish a low entry number that stops resembling the engagement once the work begins.

Where Hey Digital Shines

• B2B SaaS is the specialization: Our team has worked with 200+ B2B SaaS companies and managed $2.3M+ in monthly ad spend. The learning pool is unusually relevant if you sell software through demos, trials, or longer sales cycles.

• Senior strategists stay close to the account: A senior strategist leads the engagement rather than disappearing after the pitch, with specialists across media, creative, and landing pages behind them.

• Creative sits beside media buying: Ads and landing pages can change when the campaign data says they should, without waiting on another vendor or an overloaded internal queue.

• Optimization can follow CRM quality: Cost per lead is diagnostic. Pipeline, opportunity quality, customer acquisition cost, and closed-won revenue ultimately decide whether the program is working.

• The agency is large enough to run a serious paid program without becoming a giant network: That can be attractive to enterprise SaaS teams seeking specialist attention rather than another layer of agency hierarchy.

Where Hey Digital Falls Short

• It’s deliberately narrow by industry: If you’re a global retailer, manufacturer, consumer brand, or marketplace, other agencies on this list have more relevant operating history.

• It isn’t an agency-of-record for every marketing discipline: Companies that want one enterprise network to own PR, SEO, commerce media, influencer, lifecycle, and every other marketing function should look at broader alternatives below.

Hey Digital Customer Reviews

Toggl’s engagement started with leadership questioning whether paid media deserved investment at all. After the account was rebuilt, spend fell 52% while closed-won deal value increased 159%.

“When Hey Digital set up the campaigns, the audiences were better organized, better targeted. We targeted fewer people, but they were more qualified,” shares Elizabeth Thorn, Head of Marketing at Toggl

Checkly had the opposite challenge: scale acquisition without letting increased volume dilute quality. In the second half of 2025, sign-ups increased 119% while sign-up CPA fell 54%. Marketing-qualified leads increased 316%, and product-qualified leads increased 480% over the same period.

“Hey Digital’s biggest impact was lowering our CPA without sacrificing lead quality,” says Arnaud Fournier, Senior Growth Marketing Manager at Checkly

Hey Digital also holds a 4.6/5 rating on Clutch.

“Since engaging Hey Digital, we've stood up a full ABM paid social infrastructure from scratch — including a segmented 472-account target list, complete UTM and conversion tracking across LinkedIn, GA4, HubSpot, and Salesforce, and Fibbler integration for account-level attribution.” - Alexandra Hillyard, Growth Manager at Playroll

“Their passion is impressive.” - Oliver Vesi, Head of Marketing at Katana

Who Hey Digital Is Best For

• Enterprise and mid-market B2B SaaS companies with meaningful paid budgets: Paid acquisition already deserves dedicated ownership, and leadership expects it to produce commercial results.

• Marketing leaders who need a stronger link between PPC and the CRM: Platform conversions look healthy, but sales quality, pipeline, or attribution tells a less convincing story.

• Teams that have outgrown a search-only agency: Google may remain central, but LinkedIn, Meta, Reddit, YouTube, or other channels need to support the same acquisition strategy.

• Companies where creative has become a scaling constraint: Media spend is growing faster than the flow of credible new ads and landing pages.

If you want to know where the current PPC setup is leaking, book a call with Hey Digital. We’ll look at the account structure, targeting, conversion signals, creative, and what eventually reaches pipeline.

2. Directive: Best for Enterprise B2B PPC and Customer-Acquisition Economics

Directive is the closest B2B comparator in this list. Its paid-search approach starts with market opportunity and customer economics, then connects Google and Microsoft campaigns to ideal customer profile (ICP) fit, CRM stages, cost per opportunity, pipeline, and customer acquisition cost rather than optimizing around lead volume alone.

Key Services

• Enterprise paid search: Google and Microsoft campaign planning, keyword and match-type management, bidding, negative keywords, ad copy, extensions, budget allocation, and search-intent segmentation.

• CRM-connected optimization: Offline conversion tracking and CRM outcomes feed back into campaign decisions so search can be judged against opportunity quality, pipeline, CAC, and revenue.

• Financial modeling and audience strategy: Directive models market opportunity, buying committees, ICP fit, and expected customer economics before deciding where additional spend can scale efficiently.

• Performance creative and broader paid media: Landing pages, ad creative, paid social, account-based marketing (ABM), programmatic, and wider performance services can sit around the paid-search program.

Pricing

Directive doesn’t publish standardized PPC packages.

Because Directive can expand from paid search into performance creative, RevOps, content, programmatic, and other B2B services, compare the proposed team and responsibilities rather than treating every Directive engagement as the same product.

Where Directive Shines

• Customer economics shape the PPC strategy: Financial modeling, CRM-connected data, and cost per opportunity help teams evaluate search against what eventually becomes revenue.

• It’s built for complex B2B buying journeys: Buying committees, long sales timelines, enterprise accounts, and account-based programs are explicitly part of the operating model.

• Paid search can connect to a wider B2B stack: Performance creative, programmatic, paid social, RevOps, content, and lifecycle services are available when PPC is only one piece of the problem.

Where Directive Falls Short

• The service model is considerably broader than PPC: A company looking for a focused paid-media partner may not need the wider Performance, Commerce, and Communications structure.

• Account-team continuity is worth discussing: Some verified clients have reported challenges following changes within Directive’s internal team, including occasional disruption to service.

Customer Reviews

“They ensured our paid lead generation was profitable during our busiest season, nearly doubling conversion-rate growth account wide.” - Verified Clutch reviewer, VP at an insurance provider

“Have someone help on the marketing ops. piece on the client side as well, so that reporting is in line with metrics from the platform” - Bala Vishal, Director of Digital Marketing at Lucidworks

Who Directive Is Best For

• Larger B2B companies with mature acquisition economics: When cost per opportunity, CAC, lifetime value, and pipeline quality already influence how marketing investment gets judged.

• Enterprise teams that want PPC inside a broader B2B marketing relationship: When paid search may eventually need to connect with creative, social, RevOps, content, programmatic, or lifecycle work.

3. Wpromote: Best for Global, Multi-Market Enterprise Paid Media

Wpromote is the bigger-network option for enterprises coordinating paid media across countries, business units, and channels. Its paid-search practice sits inside a much wider media, creative, data, and analytics organization, with dedicated global capabilities for B2B companies expanding internationally.

Key Services

• Global paid search: Google Ads, Microsoft Ads, Performance Max, Demand Gen, YouTube, Search Ads 360, query governance, automated bidding, and local-market campaign strategy.

• Cross-channel enterprise media: Paid social across LinkedIn, Meta, Reddit, TikTok and other platforms, plus programmatic display, connected TV (CTV), online video, audio, and digital out-of-home.

• Global strategy and localization: Market prioritization, media-mix planning, audience segmentation, local-market adaptations, translation support, and creative testing help coordinate programs across regions.

• Data and analytics: Wpromote’s Polaris IQ platform supports reporting, anomaly detection, media-mix modeling, forecasting, incrementality work, and creative analysis across the wider media program.

Pricing

Wpromote doesn’t publish standard enterprise PPC or paid-media pricing.

Given the range of markets, channels, analytics, creative, and specialist teams Wpromote can bring into an engagement, pricing will depend heavily on the scope of the enterprise media program.

Where Wpromote Shines

• Global campaign experience is a real capability: Search strategy, creative adaptation, analytics, and media planning can be organized across North America, EMEA, and other markets rather than recreated country by country.

• The media mix goes well beyond PPC: Search can sit alongside LinkedIn, Meta, programmatic, CTV, YouTube, Reddit, and other channels inside one enterprise plan.

• Its analytics infrastructure is built for large programs: Polaris IQ adds forecasting, anomaly detection, modeling, and cross-channel analysis when spreadsheets and native dashboards stop being enough.

Where Wpromote Falls Short

• The scale can be excessive for a focused PPC requirement: A B2B SaaS company with one or two primary markets may not need the organizational footprint built for global media coordination.

• It won’t feel like a boutique relationship: Large agencies bring specialized departments and processes, which can be an advantage at enterprise scale but adds layers compared with a smaller specialist partner.

Customer Reviews

“Wpromote hires smart and driven people who are subject matter experts in their discipline.” - Verified Clutch reviewer, Director of Digital Marketing at a real estate company

“During the first two years of our partnership, we went through several team transitions. That could have been handled a little more smoothly.” - Verified Clutch reviewer, Director of Marketing at a wireless business

Who Wpromote Is Best For

• Global enterprises managing several markets and media channels: Paid search, localization, social, programmatic, video, and reporting need centralized coordination.

• Large marketing organizations with sophisticated measurement needs: Forecasting, modeling, incrementality, and cross-channel budget allocation are becoming operational requirements rather than occasional analysis.

4. Seer Interactive: Best for Analytics-Heavy Enterprise Search and AI-Era Measurement

Seer Interactive is a strong fit when the PPC problem is inseparable from analytics, organic search, first-party data, or changing search behavior. It has worked with 130+ enterprise clients and combines paid media with analytics, SEO, generative engine optimization (GEO), creative, and conversion rate optimization.

Key Services

• Enterprise paid media: Paid search strategy, account audits, bidding and budget management, keyword and audience analysis, feed optimization, A/B testing, creative-fatigue analysis, and landing-page analysis.

• Analytics and first-party data: Offline conversion tracking, data strategy, Google Analytics, Looker Studio, first-party-data audits, forecasting, reporting, and predictive modeling help connect campaign activity to business outcomes.

• Integrated search and AI visibility: Seer uses organic-search data, AI-search signals, and paid performance together, with work extending into ChatGPT Ads and the changing relationship between traditional search and AI-assisted discovery.

Pricing

Seer Interactive doesn’t publish standard paid-media or enterprise PPC pricing.

The relevant scope can vary considerably depending on how much analytics, SEO, GEO, creative, or CRO work sits around the paid-media engagement.

Where Seer Interactive Shines

• Analytics is unusually central to the paid-media proposition: Predictive modeling, offline conversion tracking, first-party data, automated alerts, and forecasting can all sit behind campaign decisions.

• Paid and organic search inform each other: Search behavior across Google, AI Overviews, ChatGPT, and organic results can influence where paid budget goes instead of each discipline operating separately.

• It has substantial enterprise experience: Seer reports a 92% retention rate and 2026 Google Premier Partner status.

Where Seer Interactive Falls Short

• The broader search-and-data model may be more than a focused PPC brief requires: Teams with mature analytics and SEO functions may mainly need media execution rather than the wider integrated-search layer.

• Account continuity is worth discussing during procurement: A verified software-industry reviewer reported multiple account-manager changes and a subsequent drop in service quality.

Customer Reviews

“Seer Interactive has a vast amount of knowledge of web search, which is the primary driver of business for our institution.” - Anthony Hopkins, Mktg & Comms Director at Drexel University School of Education

"The company has a strong reputation, which we, unfortunately, found to be ill-deserved." - Verified Clutch reviewer, Lead Performance Marketing Manager at a computer software company

Who Seer Interactive Is Best For

• Enterprises where PPC performance is constrained by measurement: First-party data, attribution, offline conversions, forecasting, or fragmented analytics need attention alongside media buying.

• Search-heavy organizations adapting to AI discovery: Paid search, SEO, GEO, and AI-search behavior increasingly need to be evaluated together.

5. Power Digital: Best for Tech-Enabled Enterprise Growth and Cross-Channel Measurement

Power Digital is broader than a PPC specialist. It combines paid media with data intelligence, consulting, creative, CRO, lifecycle, marketplaces, and other growth functions, supported by proprietary technology that connects marketing activity to business performance.

Key Services

• Paid media: Google Ads, Microsoft/Bing, Shopping, YouTube, display, remarketing, programmatic, Amazon, paid social, and other channels can sit inside one media plan.

• Data intelligence and measurement: Media mix modeling, incrementality testing, customer cohorts, forecasting, data infrastructure, and first-party-data analysis help determine which channels are actually adding revenue.

• Proprietary technology and integrated growth: Power Digital’s nova data ecosystem and newer Omega operating system connect performance data, measurement, recommendations, and approved campaign actions across the wider marketing program.

Pricing

Power Digital doesn’t publish standard PPC pricing. Strategy and cost are customized after reviewing the client’s current campaigns, goals, competition, and opportunities.

Power Digital does offer a complimentary PPC audit before developing the proposed strategy and cost.

Where Power Digital Shines

• Paid media has a sophisticated measurement layer behind it: Incrementality testing, media mix modeling, cohort analysis, and first-party data can help enterprise teams move beyond platform-reported attribution.

• The service range is broad: Paid media can connect with creative, CRO, lifecycle, consulting, marketplaces, data science, and other growth functions without building a large agency roster.

• Its proprietary technology is a meaningful part of the operating model: Omega is built on the nova ecosystem and uses connected performance data to surface media-allocation and optimization recommendations across enterprise programs.

Where Power Digital Falls Short

• It’s much broader than a PPC agency: Companies that already have strong internal data, creative, lifecycle, and strategic teams may not need the wider growth-marketing structure.

• Onboarding expectations deserve attention: Its reviews are largely positive, but some clients have specifically asked for clearer early-stage roadmaps and more frequent initial updates.

Customer Reviews

“Power Digital’s ability to blend analytical precision with creative insight truly set them apart.” - Tom Orbach, Growth Marketing at Marketing Ideas

“There were moments when more frequent updates would have been helpful, especially during the early stages of the project.” - Jason Whitmore, Digital Marketing Consultant at MyAdvice

Who Power Digital Is Best For

• Enterprise brands that want PPC connected to broader growth intelligence: Media allocation, incrementality, forecasting, customer data, and cross-channel performance all need to inform one another.

• Organizations consolidating several growth functions: Paid media may eventually sit alongside creative, CRO, lifecycle, marketplaces, consulting, or data intelligence.

6. Tinuiti: Best for Enterprise Retail, Ecommerce, and Commerce Media at Scale

Tinuiti is the commerce-heavy option in this list. Paid search sits alongside Amazon and commerce-media partnerships spanning more than 50 retailers, plus paid social, streaming, linear TV, audio, display, influencer marketing, conversion optimization, and other consumer acquisition channels.

Its paid-search practice includes Google and Microsoft, CRM-data integration, Shopping, smart bidding, and early access to platform betas. Tinuiti’s Bliss Point operating system connects audience, creative, media, and measurement across that wider ecosystem.

Pricing isn’t publicly disclosed. Tinuiti makes sense for large retailers and consumer brands where paid search has to coordinate with Amazon, Walmart, Target, Instacart, social, and offline sales. It’s harder to justify for a B2B SaaS company whose core challenge is a small buying committee and a long CRM-tracked sales cycle.

7. Konstruct Digital: Best for Complex B2B and Industrial Enterprise PPC

Konstruct Digital specializes in B2B companies with long sales cycles, technical products, multiple stakeholders, and high-value deals. Its enterprise PPC work covers Google and Microsoft Ads, LinkedIn, programmatic, paid social, landing pages, ad creative, and scalable campaign structures across multiple products, locations, languages, and currencies.

Its positioning is strong for manufacturing, industrial, technology, energy, and other complex B2B environments where procurement, operations, technical users, and executives may all influence the sale.

Konstruct doesn’t publish a fixed enterprise PPC package price, but its proposal page lists a minimum agency budget of $4,000 per month for entry retainers. Final enterprise PPC pricing varies with ad budget, industry, audience, platforms, goals, and the wider scope of services.

Consider it when the buying journey looks more like industrial procurement than SaaS product adoption. Hey Digital is a cleaner choice when recurring software economics, trials, demos, product-qualified leads, and SaaS CAC are the core operating context.

What to Look for in an Enterprise PPC Agency

Enterprise PPC is less forgiving than a smaller account. More budget amplifies weak measurement, poor incentives, slow creative, and messy ownership just as quickly as it amplifies a working system.

1. Ask What the Agency Optimizes After the Form Fill

Enterprise accounts generate enough data to make the wrong metric look convincing.

Ask what happens when a keyword produces cheap conversions but poor opportunities. Can the agency ingest CRM outcomes, offline conversions, pipeline stages, or revenue? Can bidding eventually learn from those signals?

Cost per lead is worth looking at operationally. It shouldn’t become the business goal simply because the ad platform can measure it easily.

Our approach to revenue-focused marketing pushes the feedback loop further downstream. For B2B SaaS, we want media decisions informed by what sales and the CRM say happened next.

2. Understand Exactly Who Will Run the Account

Enterprise pitches tend to involve impressive senior people. Ask who remains after kickoff.

You should know who owns strategy, who makes daily media decisions, how often senior leadership reviews the account, and which work gets handed to separate creative, analytics, or offshore execution teams.

The right structure depends on the program. A multinational consumer account may benefit from specialist departments. A B2B SaaS team may prefer fewer layers and faster strategic decisions.

At Hey Digital, a senior strategist leads the account and stays involved, with media, creative, and landing-page specialists supporting the work.

If your current agency structure feels heavier than the account itself, book a call and we’ll show you how we’d staff it.

3. Check Whether the Agency Can Scale Learning, Not Only Spend

Increasing the daily budget is easy. Finding enough new information to spend it intelligently is harder.

Ask how the agency expands keywords, audiences, channels, creative concepts, offers, and landing-page tests as investment grows. Then ask what causes it to stop scaling.

If the answer is simply “the platform is still hitting target ROAS,” dig deeper. Mature PPC programs need a view of marginal acquisition cost, audience saturation, creative fatigue, and downstream quality.

Our guide to scaling paid acquisition without breaking CAC covers that problem in more detail.

Get a Pipeline-Focused PPC Audit From Hey Digital

If you’re running enterprise PPC for a B2B SaaS company and the dashboards look healthier than the pipeline, we’ll help you work out why.

We’ll review account structure, search intent, bidding signals, channel mix, creative, landing pages, tracking, and the path from conversion to CRM outcome. The goal is to identify where valuable demand is being lost or where budget is being rewarded for the wrong behavior.

Book a call with Hey Digital and get a second opinion on the current paid program before adding more spend.

FAQs

1. Is enterprise PPC only for companies spending six figures per month?

No. Enterprise complexity can also come from multiple markets, product lines, long sales cycles, stakeholder groups, and demanding reporting requirements.

2. Can an enterprise PPC agency work alongside an internal media team?

Yes. Enterprises often split strategy, execution, analytics, creative, or specific channels between internal specialists and external agency partners.

3. Should enterprise PPC agencies optimize toward MQLs?

Sometimes. Marketing-qualified leads can help, but opportunity and revenue signals are stronger optimization inputs when the CRM data is reliable.

4. Do enterprise PPC campaigns need dedicated landing pages?

Sometimes. High-intent offers may benefit, while complex B2B purchases can require richer website context before a prospect is ready to convert.

5. Can enterprise PPC use automated bidding safely?

Yes. Automated bidding can scale effectively when conversion signals are clean, frequent enough, and aligned with actual business value.