Best Common Ground Alternatives for B2B SaaS in 2026

Common Ground has built a strong reputation as a boutique B2B digital marketing agency. Their senior-only delivery model gives clients direct access to experienced specialists across SEO, PPC, paid social, and content, without the layers of account management often found at larger agencies. 

For B2B companies looking for coordinated digital marketing and close collaboration with a senior team, they're a credible option.

But just because an agency is reputable doesn’t mean it’s the right agency for every business. If you're evaluating alternatives, it's usually because:

• You're looking for deeper B2B SaaS expertise. Common Ground works across B2B sectors including SaaS, HR tech, e-learning, and education. If your business operates exclusively in SaaS, you may prefer an agency that's built entirely around SaaS buying journeys and growth models.

• You want a stronger paid media focus. Common Ground combines SEO, PPC, paid social, and content under one roof. If paid advertising is your primary growth lever, a specialist agency may offer greater depth across strategy, creative, experimentation, and channel execution.

• You need CRM-connected attribution. Common Ground shares impressive conversion and SEO results, but some SaaS teams want reporting that connects marketing activity directly to CRM pipeline and revenue to demonstrate commercial impact.

• You need a different service model. Depending on your goals, you may be looking for a paid media specialist, a full-service demand generation partner, or an agency with expertise in areas such as ABM, RevOps, or fractional marketing leadership.

Whether you're looking for a SaaS specialist, a full-service growth partner, or an agency with deeper paid media expertise, the alternatives below represent some of the strongest options available.

Common Ground Alternatives at a Glance

8 Common Ground Alternatives

1. Gripped

Gripped is a London-based B2B demand generation agency that works exclusively with SaaS, AI, and technology companies. The agency combines paid media, SEO, content, ABM, GEO, and website development into a single growth program, with a strong emphasis on generating qualified pipeline rather than vanity metrics. 

Its integrated approach makes it a particularly strong fit for growth-stage SaaS companies looking to scale demand generation across multiple channels.

Services Offered: 

• Go-to-market strategy

• Demand generation

• Account-based marketing (ABM)

• Paid media (Google Ads, LinkedIn Ads, and paid social)

• SEO and GEO (Generative Engine Optimization)

• Content marketing

• SaaS website and landing page design and development

Clients: Ideagen, Epicor, Ravelin, Crownpeak, and 160+ SaaS, AI, and technology companies

Notable For: Series A to growth-stage SaaS, AI, and technology companies looking for an integrated demand generation partner focused on pipeline growth

2. Hey Digital

Hey Digital is a B2B SaaS performance marketing agency that works exclusively with SaaS companies. Our team specializes in LinkedIn, Google, and Meta, combining senior-led strategy, in-house creative, and CRM-connected attribution to help marketing leaders use paid media to drive qualified pipeline and revenue.

We believe paid media should be accountable to business outcomes, not campaign metrics. That's why every engagement is built around pipeline generation, continuous experimentation, and close collaboration with sales, providing growth-stage SaaS companies with a specialist partner who understands recurring revenue models and complex buying journeys.

How we approach B2B SaaS performance marketing

Scaling paid media for B2B SaaS requires more than launching campaigns across multiple channels. Success comes from aligning targeting, creative, experimentation, and attribution around one goal: generating qualified pipeline that turns into revenue. 

That's the framework every Hey Digital engagement is built on.

• ABM and sales alignment. We build campaigns using CRM audiences, target account lists, and sales insights to reach the companies most likely to become customers, not just leads.

• Pipeline and revenue measurement. Using Fibbler and Factors, we connect campaign performance directly to CRM pipeline and revenue, helping marketing leaders demonstrate commercial impact beyond platform reporting.

• Structured experimentation. Every account follows an ongoing testing roadmap across creative, messaging, audiences, offers, and landing pages to continuously improve performance.

• In-house creative built for SaaS buyers. Our strategists, writers, and designers work together to produce static ads, motion graphics, video, and landing pages that evolve alongside campaign performance.

• Senior strategist ownership. Your account is led by an experienced B2B SaaS strategist who remains actively involved throughout the engagement, providing consistency as your campaigns scale.

How we're different

• Exclusive focus on B2B SaaS performance marketing

• 200+ B2B SaaS companies supported

• Senior strategist ownership throughout every engagement

• We run paid media for our own pipeline and apply those learnings to client accounts

• CRM-connected pipeline and revenue attribution with Fibbler and Factors

• Fully integrated in-house creative team

• Structured experimentation framework designed for continuous growth

Services

• SaaS PPC strategy 

• Google Ads

• Microsoft Ads

• Landing page design and optimization

• Ad creative production (static, motion, video)

• Reporting and attribution setup

Clients

We work with Series A to Series C+ B2B SaaS companies across MarTech, FinTech, data infrastructure, and productivity software. Notable clients include Instantly, PostHog, Toggl, Hotjar, Todoist, UserTesting, and Adjust.

Notable for

Exclusive B2B SaaS expertise, senior-led strategy, and CRM-connected attribution that ties paid media directly to pipeline and revenue.

3. Powered by Search

Powered by Search is a B2B SaaS demand generation agency that combines paid media, SEO, content marketing, and RevOps under its proprietary Predictable Growth framework. Like Common Ground, it takes an integrated approach to growth rather than focusing on a single channel, but with an exclusive focus on SaaS companies. 

The agency helps marketing teams connect demand generation activity to pipeline, customer acquisition cost (CAC), and revenue, making it a strong choice for growth-stage SaaS businesses.

Services Offered:

• Paid media management (Google, LinkedIn, Meta)

• SEO and content strategy

• Conversion rate optimization (CRO)

• Demand generation strategy

• Marketing strategy

Clients: Clio, Loopio, Basecamp, TradeRev, EventMobi, and Certn.

Notable For: Growth-stage B2B SaaS companies looking for an integrated demand generation partner across paid media, SEO, content, and RevOps.

4. TripleDart

TripleDart is a B2B SaaS marketing agency that combines paid media, SEO, content marketing, account-based marketing (ABM), and conversion rate optimization (CRO) into a full-funnel growth model. Based in India, the agency has worked with companies including Freshworks, Sprinto, and Atlan, helping SaaS businesses scale demand generation across multiple channels. 

Its breadth of services makes it a good fit for SaaS teams that want to scale demand generation without building a large in-house marketing function.

Services Offered:

• Paid media management (Google, LinkedIn, and Meta)

• SEO and content marketing

• Account-based marketing (ABM)

• Conversion rate optimization (CRO)

• Demand generation strategy

Clients: Freshworks, Sprinto, Atlan, Airmeet, and Rocketlane

Best For: Growth-stage B2B SaaS companies looking for a full-service marketing partner that combines paid media, SEO, content, ABM, and CRO

5. Kalungi

Kalungi is a full-service B2B SaaS marketing agency that combines fractional CMO leadership with execution across paid media, SEO, content marketing, account-based marketing (ABM), and marketing operations. 

Like Common Ground, Kalungi works as an extension of its clients' marketing teams, but places greater emphasis on strategic leadership alongside execution. The agency has supported more than 100 B2B SaaS companies, making it a strong option for businesses looking to build or scale their marketing function.

Services Offered:

• Fractional CMO services

• Paid media management

• SEO and content marketing

• Account-based marketing (ABM)

• Marketing automation and operations

Clients: 100+ B2B SaaS companies, including Jellyfish, Virtana, and BigPanda

Best For: B2B SaaS companies that need strategic marketing leadership alongside a full-service execution team

6. Aimers

Aimers is a strong choice for companies that want a dedicated paid media specialist. The agency has supported more than 100 SaaS and technology companies with over $30 million in managed ad spend, building expertise across Google, Microsoft, LinkedIn, and Meta.

Unlike agencies that divide their attention across SEO, content, and broader demand generation, Aimers concentrates on helping clients improve paid media performance with the flexibility of month-to-month engagements.

Services Offered:

• Google Ads management

• Microsoft Ads management

• LinkedIn Ads management

• Meta Ads management

• Landing page optimization

• Conversion rate optimization (CRO)

• Campaign analytics and reporting

Clients: Mixpanel, ShipBob, CrowdSync, Originality.AI, Upper Hand, and 100+ SaaS and technology companies.

Notable For: SaaS companies looking for a dedicated paid media agency with certified expertise across multiple advertising platforms.

7. Ironpaper

Ironpaper is a New York-based B2B growth agency that helps companies with long and complex sales cycles generate qualified leads and measurable revenue growth. Its services span demand generation, ABM, content marketing, lead generation, website development, sales enablement, and marketing strategy, with a strong focus on improving marketing conversion rates and aligning marketing with sales. 

Rather than concentrating on individual channels, Ironpaper builds end-to-end growth systems designed to increase pipeline and marketing ROI.

Services Offered:

• Demand generation

• Account-based marketing (ABM)

• Lead generation

• Content marketing and thought leadership

• B2B website design and development

• Sales enablement

• Marketing strategy and growth consulting

Clients: Goddard Technologies, Sparks Group Recruiting, and B2B companies across technology, manufacturing, professional services, and industrial sectors.

Notable For: B2B companies with long or complex sales cycles looking for a demand generation partner that combines strategy, execution, and sales alignment.

8. New North

New North is a B2B marketing agency that helps technology companies fill gaps in their in-house marketing teams through a mix of content, paid media, account-based marketing (ABM), and reporting. Rather than delivering a fixed service package, the agency works with clients to build a tailored marketing program, supported by collaborative planning, transparent reporting, and regular communication. 

Its hands-on approach makes it a strong fit for lean B2B marketing teams that need additional execution capacity.

Services Offered:

• Branding and positioning

• Content marketing and creation

• Paid media management

• Account-based marketing (ABM)

• Marketing operations

• Sales enablement

Clients: Bazaarvoice, ZeroFox, Quantum, Cota, and Ricoh

Best For: B2B technology companies with lean marketing teams looking for an agency that acts as an extension of their in-house function

How to Choose the Right B2B Growth Marketing Agency

Choosing a B2B marketing agency isn't just about comparing services. Many agencies offer SEO, paid media, content, and demand generation, but they differ in who they serve, how they work, and the outcomes they prioritize. 

As you compare the agencies on this list, keep these considerations in mind.

1. Look for experience in businesses like yours. Some agencies work across a broad range of B2B industries, while others specialize in SaaS, technology, or companies with long sales cycles. An agency that understands your buyers, sales process, and market can often get up to speed more quickly.

2. Match the agency to your growth channels. If paid acquisition is your primary growth lever, look for an agency with a proven SaaS PPC strategy and deep expertise across platforms such as Google Ads. If your priorities extend beyond paid media, a broader demand generation partner may be a better fit.

3. Understand how success will be measured. Strong agencies go beyond reporting traffic and leads. Look for clear measurement around qualified pipeline, revenue, ROI, and the business outcomes that matter most to your organization.

4. Evaluate how strategy becomes execution. A good strategy only creates value when it's implemented consistently. Understand who will manage your account, how work is prioritized, and how the agency collaborates with your internal team.

5. Prioritize transparency and communication. The best agency relationships are built on regular communication, clear reporting, and shared accountability. Choose a partner who gives you confidence in both the work delivered and the results achieved.

Work With Hey Digital for B2B SaaS Performance Marketing

If your priority is scaling paid media for a B2B SaaS company, we're built specifically for that challenge. We combine senior-led strategy, in-house creative, and CRM-connected attribution to help SaaS companies turn paid media into qualified pipeline and revenue.

With experience supporting more than 200 B2B SaaS companies, we focus exclusively on LinkedIn, Google, and Meta, giving growth-stage SaaS teams the specialist expertise that's difficult to find in broader B2B marketing agencies.

Searching for a performance marketing partner that understands B2B SaaS? Schedule a strategy call to see if we're the right fit.